Political sketch: Pinning down a squirming survivor

Diamond keeps playing dumb.

Bob Diamond took time off from signing on yesterday to stick as many fingers as possible up to those who had put him on the dole - except he didn’t.

The unacceptable face of capitalism (July 2012 version) had them queueing in the aisles for a seat at the anticipated outing of politicians, regulators and anyone else who played a part in his decision to quit as Barclays chief executive 12 hours after announcing he was staying.

But imagine, if you can, a damp squib in a bucket of water at the bottom of Lake Windermere to get the full idea of the revelations that emerged.

We did learn that Bob loved Barclays, that there had been wrong-doing and he had been “physically sick” when he learned about it - but it was nothing to do with him.

In fact after two and a half hours in front of the Treasury Select Committee you were not even sure if Bob knew where the bad Barclays was, and it was clearly nowhere near the good Barclays he ran.

By then even the MPs had worked out that Bob, hoping for a £20m pay-off to ease his way into unemployment (to add to the £100m apparently already banked in the last six years), thought that omerta was the best way of getting his hands on the loot.

In the best case yet for a judge-led inquiry into the banking scandal, MPs on the committee were generally hopeless at pinning down the squirming survivor.

Chairman Andrew Tyrie tried to make a fist of it with opening questions about who in Whitehall had backed Barclay’s decision to fiddle the inter-bank lending rate but it was clear from the off that the much-trailed naming of the guilty men - or women - was not going to happen.

Why so many thought that Bob was going to come clean when he has ambitions to stay in the business is suprising and despite Tyrie’s open invitation he declined.

This reluctance was judged to be mere shyness by Tory Michael Fallon who, having declared an interest as the deputy chairman of a city firm, then failed to declare an even greater interest as deputy chairman of the Conservative Party.

Shocked by Bob’s failure to dish the dirt, Fallon cut to the chase and asked if former Brown Minister Shriti Vadera had poked her nose into the Libor affair.

In effect, the Brown Government was trying to get you to fiddle the figures, he said desperately to a now Sphinx-like Bob.

Off he went again with a list of miscommunications, misunderstandings, reprehensibles and handful of unfortunates as he adopted the tactic of answering the question not asked.

Did he live in a parallel universe? asked one MP after an hour when you weren’t even certain Bob was in the country, never mind the office, when the fiddling was going on.

The man invited by the Today programme to lecture on ethics did not even blush when he was reminded how he had trotted out similar sentiments when he called for an end to banker-bashing during his last appearance.

The sudden appearance of Leveson inquisitor Robert Jay could only be wished for as the MPs tried and failed to get him to abandon the 5th amendment.

And it took the appearance of the Bassetlaw basher John Mann to get down and dirty about the life and times of Bob Diamond.

Having accused him of being either “grossly negligent" or “grossly incompetent,” the hero of Pastygate demanded Bob hand over any shares and bonuses he was now in line for.

Having had plenty of time to practice this answer on MPs who had earlier inquired more politely, Bob said this was a matter for the board.

And that was that.

Earlier it had been reported that Bob’s daughter had sent the following tweet: “George Osborne and Ed Miliband you can go ahead and HMD.” Check it out on Google. Bet her dad agrees.

Bob Diamond. Photo: Getty Images

Peter McHugh is the former Director of Programmes at GMTV and Chief Executive Officer of Quiddity Productions

Bennett Raglin / Getty
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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones