Homophobia, football, and the French kiss making headlines

A clip of two footballers kissing in front of a stadium full of fans raises questions about homophob

A viral video of two French international footballers tenderly kissing in front of a stadium full of fans has entranced the Francophone media. After scoring against Germany in a friendly match, Olivier Giroud is shown grabbing his teammate Mathieu Debuchy's face with both hands and kissing him on the lips. As one blogger breathlessly wrote, "It was fleeting but passionate."

The clip was played repeatedly on French news channels in slow motion and from a variety of different angles, with pundits and fans agitatedly debating whether it was a moment of harmless heteronormative bonding, or something altogether more subversive. Asserting his heterosexuality, Giroud told the media, "We simply brushed [cheeks]. I was just thanking him. I am an affectionate person. There's nothing more to it." Despite the fact that these two men are resolutely straight, the reaction to the clip raises the question of why a moment of apparent homosexuality in the context of a football match raises so many eyebrows. Sophia Aram in Le Monde asks why:

The virility of football players is so fragile, so sensitive. Why do football players, more than others, need reassurance and to reassure others about their heterosexuality? When will there be a real campaign against homophobia in football? Pictures of star players with open mouth kissing with the slogan, "Football is a sport for gays too"?

Not soon, is the short answer. As a recent BBC documentary highlighted, there are some 5,000 professional footballers in Britain and not one is openly gay. So far, the only footballer who has come out was Justin Fashanu in the early 1990s, a decision which cost him his career and ultimately his life. After a number of front-page scandals, family disputes and taunting from his manager Brian Clough who repeatedly called him a "poof", Fashanu hanged himself. His brother, John Fashanu, said in an interview last week that his brother's claims were merely attention-seeking publicity stunts:

What was a concern to me was somebody going and screaming on the rooftops "I'm black" or "I'm heterosexual" or "I'm gay" to get publicity or money. Making up stories to get attention.

John Fashanu also added that not only was his brother not gay, but that there were no gay footballers at all. "It's 'a macho man's game', he claimed. Given how pervasive these attitudes still seem to be, it is hardly surprising that no other gay footballers have followed in Justin's wake. That is not because they don't exist. The UK's leading purveyor of celebrity secrets, Max Clifford, has claimed that he personally knows "probably half a dozen [players] ... who are either gay or bisexual". He added that footballers won't come out because "'their career would be finished if they were known to be openly gay". He added that an openly gay footballer would be "totally unacceptable to the other players. They would be ostracised...they are as frightened now as they would have been ten years ago."

However, the FA has finally creaked into action. Football's illustrious governing body has begrudgingly launched a campaign to tackle homophobia in the sport with the avowed aim of promoting a "So What?" culture. The FA official in charge of the campaign, Adrian Bevingon, said: "We want to ensure that if any player wishes to be open about their sexuality, then they can do it with the full support of the FA." While this is a positive development, the only achievement of the campaign hitherto has been to send posters out to dressing rooms of the 92 professional teams in England. Given the huge amount of effort put into stamping out, kicking off and showing a red card to racism, the FA's anti-homophobia campaign is distinctly feeble.

In the early 1990s, John Fashunu said of his gay brother, "I wouldn't like to play or even get changed in a facility with him. That's just the way I feel so if I'm like that I'm sure the rest of the footballers are like that. " It remains to be seen if the French kiss that was seen around the world could change all that.

Olivier Giroud and Mathieu Debuchy kiss after a goal during a friendly football match Germany vs France. Photograph: Getty Images
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Rock solid-arity: how fans and bands helped save Team Rock's music magazines

“It was purely helping out friends in a time of need.”

A little over 25 years ago, a journalist friend let me in on the secret of publishing success. He cut his teeth in the Sixties as an editor in the Yippie underground press, wrote for Rolling Stone, Associated Press and the Chicago Sun-Times, then went on to teach at one of America’s most prestigious journalism schools.

The big secret, he had concluded, was community. No more, no less. Get to know your community and serve it well.

A quarter of a century on, it’s sometimes hard to remember what community looks like in newspapers and magazines. Carefully crafted pages have been obscured by a haze of clickbait, engineered to sucker everyone and anyone into donating a drive-by page view for ads. Community has given way to commodity.

But occasionally, there are glimpses of hope. Six months ago, TeamRock.com, built around a group of specialist music magazines including Classic Rock, Metal Hammer and Prog, went into administration.

The Christmas closure came brutally quickly. The Scottish Sun reported that stunned staff in the company’s Lanarkshire headquarters were told they had been made redundant “as a joiner changed the locks on their offices”. In total, 73 staff were laid off; nearly 30 in Scotland and more than 40 in London.

At the close of 2016, the future for the Team Rock brand and its stable of magazine titles was bleaker than a Black Sabbath album. But last month, in an extraordinary reversal of fortunes, TeamRock.com was named the most influential rock music website in the world.

Bargain-basement buy back

Just a fortnight after its shock closure, the brand was bought by former owners Future Plc. In a no-brainer deal, the Bath-based publisher re-acquired the three magazines it had sold to Team Rock’s founders in 2013. It bought back assets sold for £10m at the knockdown price of £800,000 with the bonus of TeamRock.com and Team Rock Radio. The deal rescued large parts of the Team Rock operation – but its soul was saved by the rock and metal community.

Oblivious to any discussions going on to rescue the magazines, readers, music fans and bands came together in a stunning display of loyalty. Hearing that Team Rock staff wouldn’t be getting paid their Christmas wage they took to social media to pledge their support and raised almost £90,000 for redundant staff.

Ben Ward, the organiser of the crowdfunding campaign and frontman for heavy metal band Orange Goblin said he started the appeal with no thought for the business. “It was purely helping out friends in a time of need,” he explained.

He had read all three Team Rock magazines for years, socialised with their staff and promoted his own and other bands in their pages. “To think of a world without any of those magazines – it was devastating,” he said.

The response to the campaign brought him some cheer, with members of bands such as Queen, Rush and Avenged Sevenfold all posting about it on their social media pages. He added: “The whole Christmas period, my phone just wouldn't stop beeping with notifications for another donation.”

Show of solidarity

Though the fundraiser blew up all Ward's expectations, beating his initial target by more than 400 per cent, he didn't seem completely surprised by the scale of the response.

“Heavy metal and hard rock, people that are into that sort of music, we've always been sort of looked down upon. We know it's not commercially the done thing, we know it's not the norm to walk around with long hair and tattoos and dirty leather jackets. But when you see a fellow metal head in the supermarket, you always give them an approving nod. There's a kind of solidarity.”

While favourable capitalist arithmetic has kept the presses rolling – and the online servers going – for Team Rock, it was the music community – empowered by social media – who delivered the real resurrection. With a combined Facebook following of more than 3.5million and a total social media audience of almost five million, it was no surprise TeamRock.com was soon number one in its field.

“What's brilliant about this is that it's based on what music fans share with each other,” explains editor-in-chief Scott Rowley.

TeamRock.com became the most influential rock site based on social media sharing, and came fifth in the top 100 sites across all music genres. The site above it is a hip-hop title, again featured for the strength of its community, according to Rowley. “Those people really know what they're talking about, they want very specific content, and they're not getting served it elsewhere,” he said. “When they get it, they love it and they share it and talk about it and that's their world.”

Responsiblity

Following the outpouring of support for the rock magazines, Rowley now feels a heightened sense of responsibility to do “the right thing” and steer clear of cynical decisions to get clicks or put certain bands on the cover just to sell copies. He believes future success will come down to trust. “Sometimes that feels precarious, but equally I think we're in good hands,” he explains. “We're a business, we've got to make money, but we know what smells fake and where the limits are.”

Zillah Byng-Thorne, CEO of owner Future, recognises the need to balance the realities of running a listed company with the authenticity needed to maintain trust. “What Future is interested in is the passion that underpins specialist media,” she says. “I don't really mind what your passion is, what's important is that it's a passion.”

“No one is sitting around thinking, 'I wonder what bands sound like Thin Lizzy?',” says Rowley. “We're much more a part of their lifestyle, interrupting their day to tell them someone’s just released an album or announced a tour.”

“But it doesn't have to always be about fishing for clicks,” he adds. “I remember [Classic Rock online editor] Fraser Lewry saying, 'Sometimes on social we should just be being social'.”

Being social. Listening. Contributing to the conversation. Sharing the passion. That old-fashioned notion of serving the community. It seems Ward would agree, as he offers the new owners of the magazines he helped to save some advice: “Don't make the same mistakes, investing in things that weren't really necessary from the magazine’s point of view. I'm in no position to tell anyone how to run their business, but on behalf of the rock and metal community…keep it interesting, keep it relevant.”