Petrol pandemonium

The government has changed its advice, but why did we panic in the first place? A psychologist expla

Any rational person in the UK who doesn't want to be left without petrol has probably topped their vehicle up recently or at least thought about doing so. After all, the people running the country, before changing their advice today, had advised drivers to do this, amid fears of a country-wide strike by tanker drivers.

When consumer behaviour changes on a mass scale in this way, the media usually work up a lather, pronouncing that the country is in the grip of "panic buying" or "mass hysteria". In fact, most drivers are behaving calmly, doing the sensible thing based on the information they've received.

The situation began a few days ago when, for political and practical purposes, the coalition government started to publicise the strike threat and talk about the contingency plans they were putting in place. The last thing any government wants is to be blamed for not planning ahead or to be accused of not giving people due warning. By putting contingencies in place and encouraging stockpiling, the coalition also presumably hoped to undermine the potential impact of a strike, thereby dissuading the tanker drivers from fulfilling their threats in the first place.

Unfortunately, the government's early announcements and warnings invoked three of the most powerful principles in the social psychology of persuasion, as outlined by the doyen of the field, Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, in his book Influence: Science and Practice.

The first of these is "authority" - we tend to listen to people we perceive as knowledgeable or having privileged information. Despite the lousy reputation of politicians, when several members of the coalition said repeatedly that fuel could run low, many people believed them and started changing their buying habits.

Second is the "scarcity principle" - we instinctively want what we can't have and value highly that which is rare. Once people started to believe that fuel is in short supply and that it could run out, they immediately wanted it more and were willing to work harder to get it, for example by queuing or taking unplanned detours to forecourts. For other examples of this effect in action, just look at the way parents behave around Christmas time when rumours emerge that a trendy toy is due to sell out; or consider the way Concorde tickets became hot property the moment it was announced the jet would soon fly no more.

The last relevant factor is known as "social proof" or "social norms" and is perhaps the most powerful of all. Time and again research has shown that we tend to look at how other people are behaving (or how we think they're behaving) to help choose how we should behave ourselves. Take the context of binge drinking by university students, where it's been found that most undergrads massively overestimate how much their peers drink and then use this mistaken yardstick to guide their own drinking patterns.

With regard to the fuel situation, many people probably decided that they weren't too concerned and some may still feel that way. But the sight on the news of people queuing for fuel is incredibly compelling. Because it's human nature to copy each other, if we see that everyone else is filling up, we're likely to do the same. Twenty-four hour rolling news online and TV makes this factor more powerful today than ever before.

The net result of all this is that some fuel pumps around the country are running dry even though the strike may not even happen. Of course, lack of fuel in the pumps serves to fuel the news story, creating a self-perpetuating situation - though to call it hysteria or panic is hyperbole. Only now the message has been communicated from trusted sources that there's plenty of fuel, and that most people aren't stockpiling, will normal service likely be resumed.

Dr Christian Jarrett is a psychologist and author of The Rough Guide To Psychology

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Boris Johnson is right about Saudi Arabia - but will he stick to his tune in Riyadh?

The Foreign Secretary went off script, but on truth. 

The difference a day makes. On Wednesday Theresa May was happily rubbing shoulders with Saudi Royalty at the Gulf Co-operation Council summit and talking about how important she thinks the relationship is.

Then on Thursday, the Guardian rained on her parade by publishing a transcript of her Foreign Secretary, Boris Johnson, describing the regime as a "puppeteer" for "proxy wars" while speaking at an international conference last week.

We will likely never know how she reacted when she first heard the news, but she’s unlikely to have been happy. It was definitely off-script for a UK foreign secretary. Until Johnson’s accidental outburst, the UK-Saudi relationship had been one characterised by mutual backslapping, glamorous photo-ops, major arms contracts and an unlimited well of political support.

Needless to say, the Prime Minister put him in his place as soon as possible. Within a few hours it was made clear that his words “are not the government’s views on Saudi and its role in the region". In an unequivocal statement, Downing Street stressed that Saudi is “a vital partner for the UK” and reaffirmed its support for the Saudi-led air strikes taking place in Yemen.

For over 18 months now, UK fighter jets and UK bombs have been central to the Saudi-led destruction of the poorest country in the region. Schools, hospitals and homes have been destroyed in a bombing campaign that has created a humanitarian catastrophe.

Despite the mounting death toll, the arms exports have continued unabated. Whitehall has licensed over £3.3bn worth of weapons since the intervention began last March. As I write this, the UK government is actively working with BAE Systems to secure the sale of a new generation of the same fighter jets that are being used in the bombing.

There’s nothing new about UK leaders getting close to Saudi Arabia. For decades now, governments of all political colours have worked hand-in-glove with the arms companies and Saudi authorities. Our leaders have continued to bend over backwards to support them, while turning a blind eye to the terrible human rights abuses being carried out every single day.

Over recent years we have seen Tony Blair intervening to stop an investigation into arms exports to Saudi and David Cameron flying out to Riyadh to meet with royalty. Last year saw the shocking but ultimately unsurprising revelation that UK civil servants had lobbied for Saudi Arabia to sit on the UN Human Rights Council, a move which would seem comically ironic if the consequences weren’t so serious.

The impact of the relationship hasn’t just been to boost and legitimise the Saudi dictatorship - it has also debased UK policy in the region. The end result is a hypocritical situation in which the government is rightly calling on Russian forces to stop bombing civilian areas in Aleppo, while at the same time arming and supporting Saudi Arabia while it unleashes devastation on Yemen.

It would be nice to think that Johnson’s unwitting intervention could be the start of a new stage in UK-Saudi relations; one in which the UK stops supporting dictatorships and calls them out on their appalling human rights records. Unfortunately it’s highly unlikely. Last Sunday, mere days after his now notorious speech, Johnson appeared on the Andrew Marr show and, as usual, stressed his support for his Saudi allies.

The question for Johnson is which of these seemingly diametrically opposed views does he really hold? Does he believe Saudi Arabia is a puppeteer that fights proxy wars and distorts Islam, or does he see it as one of the UK’s closest allies?

By coincidence Johnson is due to visit Riyadh this weekend. Will he be the first Foreign Secretary in decades to hold the Saudi regime accountable for its abuses, or will he cozy up to his hosts and say it was all one big misunderstanding?

If he is serious about peace and about the UK holding a positive influence on the world stage then he must stand by his words and use his power to stop the arms sales and hold the UK’s "puppeteer" ally to the same standard as other aggressors. Unfortunately, if history is anything to go by, then we shouldn’t hold our breath.

Andrew Smith is a spokesman for Campaign Against Arms Trade (CAAT). You can follow CAAT at @CAATuk.