Petrol pandemonium

The government has changed its advice, but why did we panic in the first place? A psychologist expla

Any rational person in the UK who doesn't want to be left without petrol has probably topped their vehicle up recently or at least thought about doing so. After all, the people running the country, before changing their advice today, had advised drivers to do this, amid fears of a country-wide strike by tanker drivers.

When consumer behaviour changes on a mass scale in this way, the media usually work up a lather, pronouncing that the country is in the grip of "panic buying" or "mass hysteria". In fact, most drivers are behaving calmly, doing the sensible thing based on the information they've received.

The situation began a few days ago when, for political and practical purposes, the coalition government started to publicise the strike threat and talk about the contingency plans they were putting in place. The last thing any government wants is to be blamed for not planning ahead or to be accused of not giving people due warning. By putting contingencies in place and encouraging stockpiling, the coalition also presumably hoped to undermine the potential impact of a strike, thereby dissuading the tanker drivers from fulfilling their threats in the first place.

Unfortunately, the government's early announcements and warnings invoked three of the most powerful principles in the social psychology of persuasion, as outlined by the doyen of the field, Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, in his book Influence: Science and Practice.

The first of these is "authority" - we tend to listen to people we perceive as knowledgeable or having privileged information. Despite the lousy reputation of politicians, when several members of the coalition said repeatedly that fuel could run low, many people believed them and started changing their buying habits.

Second is the "scarcity principle" - we instinctively want what we can't have and value highly that which is rare. Once people started to believe that fuel is in short supply and that it could run out, they immediately wanted it more and were willing to work harder to get it, for example by queuing or taking unplanned detours to forecourts. For other examples of this effect in action, just look at the way parents behave around Christmas time when rumours emerge that a trendy toy is due to sell out; or consider the way Concorde tickets became hot property the moment it was announced the jet would soon fly no more.

The last relevant factor is known as "social proof" or "social norms" and is perhaps the most powerful of all. Time and again research has shown that we tend to look at how other people are behaving (or how we think they're behaving) to help choose how we should behave ourselves. Take the context of binge drinking by university students, where it's been found that most undergrads massively overestimate how much their peers drink and then use this mistaken yardstick to guide their own drinking patterns.

With regard to the fuel situation, many people probably decided that they weren't too concerned and some may still feel that way. But the sight on the news of people queuing for fuel is incredibly compelling. Because it's human nature to copy each other, if we see that everyone else is filling up, we're likely to do the same. Twenty-four hour rolling news online and TV makes this factor more powerful today than ever before.

The net result of all this is that some fuel pumps around the country are running dry even though the strike may not even happen. Of course, lack of fuel in the pumps serves to fuel the news story, creating a self-perpetuating situation - though to call it hysteria or panic is hyperbole. Only now the message has been communicated from trusted sources that there's plenty of fuel, and that most people aren't stockpiling, will normal service likely be resumed.

Dr Christian Jarrett is a psychologist and author of The Rough Guide To Psychology

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Hopes of an anti-Brexit party are illusory, but Remainers have a new plan to stay in the EU

Stopping Brexit may prove an impossible task. Remainers are looking to the "Article 49 strategy": reapplying for EU membership. 

The Remain campaign lost in the country, but it won by a landslide in parliament. On 23 June 2016, more than two-thirds of MPs voted for EU membership. Ever since the referendum, the possibility that parliament could thwart withdrawal, or at least soften it, has loomed.

Theresa May called an early general election in the hope of securing a majority large enough to neutralise revanchist Remainers. When she was denied a mandate, many proclaimed that “hard Brexit” had been defeated. Yet two months after the Conservatives’ electoral humbling, it appears, as May once remarked, that “nothing has changed”. The government remains committed not merely to leaving the EU but to leaving the single market and the customs union. Even a promise to mimic the arrangements of the customs union during a transition period is consistent with May’s pre-election Lancaster House speech.

EU supporters once drew consolation from the disunity of their opponents. While Leavers have united around several defining aims, however, the Remainers are split. Those who campaigned reluctantly for EU membership, such as May and Jeremy Corbyn, have become de facto Brexiteers. Others are demanding a “soft Brexit” – defined as continued single market membership – or at least a soft transition.

Still more propose a second referendum, perhaps championed by a new centrist party (“the Democrats” is the name suggested by James Chapman, an energetic former aide to George Osborne and the Brexit Secretary, David Davis). Others predict that an economic cataclysm will force the government to rethink.

Faced with this increasingly bewildering menu of options, the average voter still chooses Brexit as their main course. Though Leave’s referendum victory was narrow (52-48), its support base has since widened. Polling has consistently shown that around two-thirds of voters believe that the UK has a duty to leave the EU, regardless of their original preference.

A majority of Remain supporters, as a recent London School of Economics study confirmed, favour greater controls over EU immigration. The opposition of a significant number of Labour and Tory MPs to “soft Brexit” largely rests on this.

Remainers usually retort – as the Chancellor, Philip Hammond, put it – “No one voted to become poorer.” Polls show that, as well as immigration control, voters want to retain the economic benefits of EU membership. The problem is not merely that some politicians wish to have their cake and eat it, but that most of the public does, too.

For Remainers, the imperative now is to avoid an economic catastrophe. This begins by preventing a “cliff-edge” Brexit, under which the UK crashes out on 29 March 2019 without a deal. Though the Leave vote did not trigger a swift recession, a reversion to World Trade Organisation trading terms almost certainly would. Although David Davis publicly maintains that a new EU trade deal could swiftly be agreed, he is said to have privately forecast a time span of five years (the 2016 EU-Canada agreement took seven). A transition period of three years – concluded in time for the 2022 general election – would leave the UK with two further years in the wilderness without a deal.

A coalition of Labour MPs who dislike free movement and those who dislike free markets has prevented the party endorsing “soft Brexit”. Yet the Remainers in the party, backed by 80 per cent of grass-roots members, are encouraged by a recent shift in the leadership’s position. Although Corbyn, a Bennite Eurosceptic, vowed that the UK would leave the single market, the shadow Brexit secretary, Keir Starmer, and the shadow chancellor, John McDonnell, have refused to rule out continued membership.

A group of Remainers from all parties met in the Labour MP Chuka Umunna’s office before recess, and they are hopeful that parliament will force the government to commit to a meaningful transition period, including single market membership. But they have no intention of dissolving tribal loyalties and uniting under one banner. A year after George Osborne first pitched the idea of a new party to Labour MPs, it has gained little traction. “All it would do is weaken Labour,” the former cabinet minister Andrew Adonis, a past Social Democratic Party member, told me. “The only way we can defeat hard Brexit is to have a strong Labour Party.”

In this febrile era, few Remainers dismiss the possibility of a second referendum. Yet most are wary of running ahead of public opinion. “It would simply be too risky,” a senior Labour MP told me, citing one definition of insanity: doing the same thing and expecting a different result.

Thoughtful Remainers, however, are discussing an alternative strategy. Rather than staging a premature referendum in 2018-19, they advocate waiting until the UK has concluded a trade deal with the EU. At this point, voters would be offered a choice between the new agreement and re-entry under Article 49 of the Lisbon Treaty. By the mid-2020s, Remainers calculate, the risks of Brexit will be clearer and the original referendum will be history. The proviso is that the EU would have to allow the UK re-entry on its existing membership terms, rather than the standard ones (ending its opt-outs from the euro and the border-free Schengen Area). Some MPs suggest agreeing a ten-year “grace period” in which Britain can achieve this deal – a formidable challenge, but not an impossible one.

First, though, the Remainers must secure a soft transition. If the UK rips itself from the EU’s institutions in 2019, there will be no life raft back to safe territory. The initial aim is one of damage limitation. But like the Leavers before them, the wise Remainers are playing a long game.

George Eaton is political editor of the New Statesman.

This article first appeared in the 17 August 2017 issue of the New Statesman, Trump goes nuclear