Salmond should change the question

Scottish First Minister criticised for "loaded" question on independence.

Our poll on Scottish independence, showing that the gap between the Yes and No camps has narrowed to just a point, has caused quite a stir north of the border, providing the Herald with its front page splash today (see below).

The full question we asked voters was "Do you support Scotland becoming a country independent from the rest of the United Kingdom?" But Alex Salmond's version - "Do you agree that Scotland should be an independent country?" - is already the subject of furious debate. Though commendably simple, it is has been rightly criticised as a leading question.

Alistair Darling, who has become something of an unofficial spokesman for Unionism, said:

The question is loaded. He is inviting people to endorse the separation of a successful independent nation. He is not asking if you want to remain part of the United Kingdom, which I would prefer.

It is asking for trouble and if he tries to push through unfair wording someone will go to court. It's typical of Salmond who wants to call the shots on the rules, the conduct, the wording and ultimately what the result means.

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Robert Cialdini, an American psychologist with no stake in the race, told the Today programme:

I think it's loaded and biased because it sends people down a particular cognitive chute designed to locate agreements rather than disagreements. It's called a one-sided question or a loaded question... [pollsters] for a long time have warned us against those sorts of questions.

There's a very simple fix to de-biasing those sorts of questions. Instead of saying how much do you agree with this policy or option the survey takers simply have to say how much do you agree or disagree... That produces an even handed and unbiased approach.

So far, Salmond, who has conceded that the UK Electoral Commission should run the referendum, has said that the commission will have "a role in assessing the questions" but has refused to say whether it would have a veto over the final wording.

One can't fault his Machiavellianism but if the referendum is to be credible, it is hard to see how Salmond can avoid amending the question.

George Eaton is political editor of the New Statesman.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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