Cameron's Europe bounce continues

New poll shows that Cameron's EU stance has significantly improved his leadership ratings.

David Cameron's run of good fortune shows no sign of ending. Today's YouGov poll confirms the Tories' two-point lead over Labour and reveals that Cameron's stance on the EU has significantly improved perceptions of his leadership. The percentage of people who agree that he "sticks to what he believes in" has risen by 13 points to 39 per cent, the number who view as "decisive" by nine points to 29 per cent, and the number who view him as "strong" by five points to 24 per cent. Since such metrics are often the best long-term predictor of the result of the next election, this is a worrying development for Labour and Ed Miliband. As I've noted before, while Labour led the Tories under Neil Kinnock, Kinnock was never rated above John Major as a potential prime minister.

Few voters know or understand what Cameron has done but, in politics, perception is everything. A series of front pages comparing him to Churchill and hailing his "bulldog spirt" were always likely to improve his ratings at the expense of Miliband's. A week ago, it was Cameron's leadership under pressure but, as yesterday's PMQs demonstrated, the roles have now reversed. Yesterday's defeat was all the more damaging for Miliband since it was the final PMQs of the year. He won't get a chance to avenge that loss and raise Labour MPs' morale until 11 January.

Fortunately for Miliband, today's Feltham by-election should be a shoo-in for Labour (the only poll conducted put Labour 22 points ahead of the Tories) but it will take more than that to reassure the gnawing doubts many have about his leadership.

George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.