My Transsexual Summer: The trouble with television

The medium’s ability to improve its own minority representation is strictly limited.

The medium’s ability to improve its own minority representation is strictly limited.

Many of my friends are talking about My Transsexual Summer, which recently began on Channel Four, featuring seven people from across the gender diversity spectrum. Some are cisgender (crudely, not trans), often with little knowledge of trans living beyond what I've told them, who say the show offers accessible, sympathetic insights into the social challenges of transition. Conversely, my trans friends, some of whom had high hopes for the series, have tended to vent frustration that (besides other things) it fails to air the experiences of those who do not simply wish to move from one side of male/female to the other but find space within the gender binary.

I won't review it from a trans perspective: Sarah Lake, Dru Marland and several others have done so, better than I could. The consensus seems to be that My Transsexual Summer has faults -- its title erases the subtleties of the participants' gender identities, and its voiceover and editing do not entirely avoid sensationalism -- but that in showing trans people together, rather than disparate, isolated individuals as in previous documentaries, it demonstrates a vibrant culture on television for the first time.

This is an incremental step forward for trans media portrayal, but still raises questions about how far TV is capable of providing satisfactory minority representation. Maxwell Zachs, of, My Transsexual Summer, has expressed some dissatisfaction with the show, whilst my own engagement with the industry has been less than encouraging.

If you didn't know (and I've had calls from media companies who'd somehow missed it), I'm transsexual, and often write about it, trying to use my experiences to open dialogue about wider trans concerns. (Apologies to my FtM friends: I've tended to focus on trans women as I don't feel as qualified on trans men.) I do this because, for years, I felt that while trans people were regularly discussed in mainstream media, used as objects of ridicule in lazy comedy shows, or attacked by certain feminists or conservatives, we were seldom allowed to frame our own stories and present counter-arguments on an even footing.

In particular, when I began apprehending myself through newspapers, films and TV, I resented the stereotypes of trans women as psychotic (Psycho, Dog Day Afternoon or Dressed to Kill) that persisted into the Nineties (in Silence of the Lambs, for one). These still hadn't quite disappeared nearly twenty years later, when I decided (independently of other groups and individuals pursuing similar aims) to work within the mainstream media towards more positive representation.

After I'd written about six instalments of my Transgender Journey series for the Guardian, which aimed to reduce the decades-long gap between transgender theory and the broadsheet press, I got an email from someone at a company who'd produced films, and programmes for the BBC and Channel 4. This person had read my blogs and proposed meeting about a possible TV drama about people in transition.

Perfect: I'd attempted something like this before writing the Guardian column, as I thought that a colourful, humorous narrative with engaging characters could potentially challenge preconceptions about trans people for a far wider audience. I felt that although I'd created a plausible world with interesting characters, I was average at dialogue and weak on plot. (The inevitable consequence of watching too many obscure French films where no-one speaks and nothing happens.) Now, I might be part of a well-balanced writing team with two promising young playwrights, and we could aim at a cultural landmark equivalent to Queer As Folk or The L Word.

Friends in/around the industry warned that lead-in times are always long; sure enough, we struggled to arrange the meeting. Finally, after fifteen months, resolution: the project had been shelved as "Sky have a drama coming up about a pre-op transsexual hitwoman". As far as the producer was concerned, this programme -- which had annoyed trans bloggers even before it was cast -- meant no market space for anything trans-related, no matter how different, for the foreseeable future. Perhaps, I thought, I'm best out of this.

Writers being disillusioned with the infrastructures of screen media is nothing new: think of Bertolt Brecht or Clifford Odets' disastrous inability to deliver what Hollywood producers required (the latter providing inspiration for the Coen Brothers' Barton Fink), or Jean-Paul Sartre's unwillingness to compromise for director John Huston on Freud (1962). But the television industry's incapacity to foster formally or politically radical content is even more pronounced than its cinematic counterpart, for numerous reasons.

With so many channels broadcasting around the clock, the listings are full of unscripted programmes -- sport, reality TV, panel shows -- which are relatively cheap or have fixed budgets. This has the effect of making television appear a world where writers are neither needed nor wanted, but it happens because the financial and visual demands of written serials are so high. (Charlie Brooker explains the costs brilliantly here.) As audiences will apparently change channel unless the pace is utterly relentless, a programme like Tony Hancock's Radio Ham, set in one room, is no longer tenable, so screenwriters must create fast, action-packed and above all short scenes across a number of locations, keeping firmly within budget.

This is not bad in itself: these constraints offer interesting challenges to writers, and when met successfully, produce fantastic shows. (The first episode of Shameless is a case in point.) The key limitations are not those of form, but content: what really puts off writers with specialist knowledge are producers' prejudices about what viewers will accept or understand which, coupled with their methods of audience testing, remain the greatest barriers to any big improvements in coverage of minority subjects.

Circumventing these gatekeepers is far harder than in writing (where bloggers have successfully challenged editors' beliefs about what people will or won't read). For My Transsexual Summer, a number of trans people, including CN Lester, and Paris Lees of pressure group Trans Media Watch, consulted with Channel Four: the broadcaster's willingness to listen is encouraging, although all the above blogs explicate the number of compromises necessary to get this show -- imperfect but still significantly better than what came before -- to air. At this point, given its financial and political structures, the limited level of improvement in trans representation on TV shown by My Transsexual Summer is probably the best we can expect.

Juliet Jacques is a freelance journalist and writer who covers gender, sexuality, literature, film, art and football. Her writing can be found on her blog at and she can be contacted on Twitter @julietjacques.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA