The "Theresa May is a safe pair of hands" myth

How to break the second golden rule of marketing.

The first lesson you're taught when you enter the world of branding and advertising is this: say one thing simply, clearly and consistently, and the consumer will quickly learn the message you want to send them.

Persil washes whiter

The world's favourite airline

Beanz meanz Heinz

Theresa May is a safe pair of hands

I'll say that last one again shall I?

Either Theresa May herself, or someone very close to her, really understands the power of a consistent and clear positioning. Just Google "Theresa May is a safe pair of hands". You'll find articles from the Guardian, the Telegraph, Sky, the Spectator, the Express, Dale and Co... all anointing the Home Secretary as the Alastair Darling of the current cabinet -- the Minster who can be trusted with the tricky portfolio.

Here's James Landale on Monday's BBC News at Ten:

Theresa May has been that rare Home Secretary, one that has pleased her Prime Minister by keeping the Home Office largely out of the headlines.

And then later

...a Home Secretary who thus far has protected her reputation as a safe pair of hands

Now hats off to Theresa May's spin doctor -- we've all heard the message. But sadly, that same person seems to have forgotten the second golden rule of marketing: make sure your message reflects the consumer experience.

A Mars a day really does need to help you work rest and play

A Volkswagen really does need to be reliable

And your Home Secretary really does need to be a safe pair of hands

Not someone that mistakenly cites owning a cat as a reason for avoiding deportation. Or ends up with her diary engagements being left in a Glaswegian Concert Hall. Not someone who unilaterally calls for the Human Rights Act to be scrapped and ends up being publicly contradicted by the Attorney General.

They certainly shouldn't end up having to admit to the House of Commons that "we will never know how many people entered the UK who should have been prevented from doing so" -- not when you're meant to be in charge of that very thing.

Because then articles like this get written. And next time someone types "Theresa May is a safe pair of hands" they'll read this - and realise that she actually appears to be a rather the opposite.

Butterfingers.

Richard Morris blogs at A View From Ham Common, named Best New Blog at the 2011 Lib Dem Conference.

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference

Garry Knight via Creative Commons
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Why Barack Obama was right to release Chelsea Manning

A Presidential act of mercy is good for Manning, but also for the US.

In early 2010, a young US military intelligence analyst on an army base near Baghdad slipped a Lady Gaga CD into a computer and sang along to the music. In fact, the soldier's apparently upbeat mood hid two facts. 

First, the soldier later known as Chelsea Manning was completely alienated from army culture, and the callous way she believed it treated civilians in Iraq. And second, she was quietly erasing the music on her CDs and replacing it with files holding explosive military data, which she would release to the world via Wikileaks. 

To some, Manning is a free speech hero. To others, she is a traitor. President Barack Obama’s decision to commute her 35-year sentence before leaving office has been blasted as “outrageous” by leading Republican Paul Ryan. Other Republican critics argue Obama is rewarding an act that endangered the lives of soldiers and intelligence operatives while giving ammunition to Russia. 

They have a point. Liberals banging the drum against Russia’s leak offensive during the US election cannot simultaneously argue leaks are inherently good. 

But even if you think Manning was deeply misguided in her use of Lady Gaga CDs, there are strong reasons why we should celebrate her release. 

1. She was not judged on the public interest

Manning was motivated by what she believed to be human rights abuses in Iraq, but her public interest defence has never been tested. 

The leaks were undoubtedly of public interest. As Manning said in the podcast she recorded with Amnesty International: “When we made mistakes, planning operations, innocent people died.” 

Thanks to Manning’s leak, we also know about the Vatican hiding sex abuse scandals in Ireland, plus the UK promising to protect US interests during the Chilcot Inquiry. 

In countries such as Germany, Canada and Denmark, whistle blowers in sensitive areas can use a public interest defence. In the US, however, such a defence does not exist – meaning it is impossible for Manning to legally argue her actions were in the public good. 

2. She was deemed worse than rapists and murderers

Her sentence was out of proportion to her crime. Compare her 35-year sentence to that received by William Millay, a young police officer, also in 2013. Caught in the act of trying to sell classified documents to someone he believed was a Russian intelligence officer, he was given 16 years

According to Amnesty International: “Manning’s sentence was much longer than other members of the military convicted of charges such as murder, rape and war crimes, as well as any others who were convicted of leaking classified materials to the public.”

3. Her time in jail was particularly miserable 

Manning’s conditions in jail do nothing to dispel the idea she has been treated extraordinarily harshly. When initially placed in solitary confinement, she needed permission to do anything in her cell, even walking around to exercise. 

When she requested treatment for her gender dysphoria, the military prison’s initial response was a blanket refusal – despite the fact many civilian prisons accept the idea that trans inmates are entitled to hormones. Manning has attempted suicide several times. She finally received permission to receive gender transition surgery in 2016 after a hunger strike

4. Julian Assange can stop acting like a martyr

Internationally, Manning’s continued incarceration was likely to do more harm than good. She has said she is sorry “for hurting the US”. Her worldwide following has turned her into an icon of US hypocrisy on free speech.

Then there's the fact Wikileaks said its founder Julian Assange would agree to be extradited to the US if Manning was released. Now that Manning is months away from freedom, his excuses for staying in the Equadorian London Embassy to avoid Swedish rape allegations are somewhat feebler.  

As for the President - under whose watch Manning was prosecuted - he may be leaving his office with his legacy in peril, but with one stroke of his pen, he has changed a life. Manning, now 29, could have expected to leave prison in her late 50s. Instead, she'll be free before her 30th birthday. And perhaps the Equadorian ambassador will finally get his room back. 

 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.