Why nobody wants to admit they're part of the 1 per cent

A culture of secrecy over executive pay is holding back attempts to tackle inequality.

Last week another public figure, the Archbishop of York, Dr John Sentamu, had his two penn'orth on top executive pay, decrying the excesses of the financial sector as unfair and bad for society. But for all the air time given to the issue of levels of pay, discussing how much we are paid remains a social taboo - a subject best avoided in polite circles.

It raises the question - how do we address the thorny issues of high levels of pay amongst elite groups in society and income inequality, if we do not know how high earners themselves think about their pay and its effect on society? Changing behaviour is always tough, but in this case will be particularly difficult without a better understanding of how high earners see the world and their place in it.

To shed more light on this, the High Pay Commission, an independent inquiry into top pay in the private sector, commissioned Ipsos MORI to talk to a group of top earners - people in the top 1 per cent of the UK's income distribution.

The research shows that the taboo around discussing your pay inhibits rational debate on the subject and distorts the way top earners see their salaries.

First, hardly anyone who took part in the study considered themselves to be rich. High earners feel closer to the "squeezed middle" than the "super rich". They considered that their costs of living were too high for them to be more than "comfortably off". For them, "rich" means Bill Gates rich - having too much to be realistically able to spend.

Transparency around pay is not a cultural norm in the UK. There is a culture of secrecy over pay for many high earners. Some have little basis for comparison, aside from occasional conversations with headhunters. And the more senior they get, the more difficult it is to discuss pay.

They are not immune to the current media commentary on pay and discussions of bankers' bonuses. Compared to a similar sample of high earners in 2008, these high earners are more thoughtful about the way society values them and less likely to claim that they deserve their pay purely through their own hard work and skills.

So, satisfaction with pay is based on a sense of entitlement - if that is what the industry pays, that is what I should be getting. They do not justify their high pay by claiming that they work harder than everyone else or have more specialist skills. Some told us that they bring value to their companies which exceed their salary cost. But at the same time, they acknowledge that an individual's contribution to corporate success is hard to quantify and so pay does not always reflect individual performance.

Instead, the people who are paid most are those who are best at pay negotiations and "selling" themselves effectively.

Overall, they recognise that there is income inequality and they are to a great extent fortunate to earn what they do. They feel some industries simply pay high and there is a hefty dose of luck involved.

Here lies the tricky issue. High earners believe high pay is an institutional, global and systemic phenomenon. They also mention a number of social benefits coming from having high earners in our midst - for example, they believe in the trickle-down effect of high salaries to the rest of society.

There may be potential to communicate with high earners about changing the way society values different incomes, but they do not have faith that any local interventions around equalising pay would work.

Those in the City felt that asking the City in particular to behave differently is unlikely to work - as it only answers to its own rules.

So where does this leave public policy on the issue?

In a world where high earners do not talk about their pay and underestimate how close to the top they are, something is needed to get high earners out of their "bubble" - to take high pay out of the shadows and make it clear how different the top 1 per cent are from the other 99 per cent.

Ministers have urged companies to publish salaries voluntarily. It seems unlikely that many companies will accept the invitation. But however it is achieved, greater transparency about salaries might help high earners themselves understand the challenges of income inequality - and get on board with an agenda to reduce it.

Sarah Castell is Head of Qualitative Methods at Ipsos MORI

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To heal Britain’s cracks, it’s time for us northern graduates in London to return home

Isn’t it time for people like me, who’ve had privileges and experiences not open to everyone, to start heading back to our local communities, rather than reinforcing London’s suffocating dominance?

I’m from Warrington. The least cultured town in the UK. My town.

I moved to London almost exactly five years ago. Not because I particularly wanted to. Not because I wanted to depart the raucous northern town that I still call home. Because it was my only choice, really. I’d done my stint in the call centres and had some fun. But that couldn’t, surely, be my lot?

After university, I’d already started feeling a little weird and out of place back in Wazza. There were fewer and fewer people who didn’t look at me like I’d just fallen off a futuristic space flight that’d given me a different accent and lofty ideals.

Of course, that’s because most people like me had already skipped town without looking back and were all in the capital trying to strike beyond the ordinary.

The young, the cities, the metropolitan elite are still reeling after last week’s vote and wondering how people, half of our people, have got it so horribly wrong. We’re different, divided, done for.  

One thing I’ve clung onto while I’ve been in London is the fact that I’m from Warrington and proud. It might not be a cultured town, but it’s my town.

But I wasn’t proud of the outcome of the EU referendum that saw my town vote 54.3 per cent to 45.7 per cent to leave.

To be fair, even in my new “home” borough of Hackney, east London, the place with the third-largest Remain vote, one in five people voted for Brexit.

Yes, in one of London’s hottest and most international neighbourhoods, there are quite a lot of people who don’t feel like they’re being taken along to the discotheque.

Perversely, it was the poorest places in the UK that voted in largest numbers to leave the EU – that’s the same EU that provides big chunks of funding to try to save those local economies from ruin.

In many ways, of course, I understand the feelings of those people back in the place I still sometimes think of as home.

Compared to many suffering places in the UK, Warrington is a “boom town” and was one of the only places that grew during the last recession.

It’s a hub for telecoms and logistics companies, because, ironically, its good transport links make it an easy place to leave.

But there are many people who aren’t “living the dream” and, like anywhere else, they aren’t immune from the newspaper headlines that penetrate our brains with stories of strivers and scroungers.

Warrington is one of the whitest places in the UK, and I’m sure, to many locals, that means those immigrants are only a few towns away. There’s already a Polski sklep or two. And a few foreign taxi drivers. Those enterprising bastards.

We have never seriously addressed the economic imbalance in our economy. The gaping north-south divide. The post-industrial problem that politicians in Westminster have handily ignored, allowing the gap to be filled by those who find it quick and easy to blame immigrants.

When schemes like HS2, which is plotted to smash right through the place I grew up, are pushed against all of the evidence, instead of a much-needed, intercity Leeds to Liverpool investment to replace the two-carriage hourly service, it’s like positively sticking two fingers up to the north.

But I am also a big problem. People like me, who get educated and quickly head off to London when things aren’t going our way. We invested in ourselves, sometimes at state expense, and never really thought about putting that back into the places where we grew up.

There weren’t the right opportunities back home and that still stands. But, rather than doing something about that, people like me lazily joined the gravy train for London and now we’re surprised we feel more kinship with a 20-something from Norway than we do with someone who we used to knock on for when we should have been at school.

That’s not to suggest that our experiences in the capital – or mine at least – haven’t made us a thousand, million times better. 

I’ve met people who’ve lived lives I would never have known and I’m a profoundly better person for having the chance to meet people who aren’t just like me. But to take that view back home is increasingly like translating a message to someone from an entirely different world.

“You know, it’s only because you live in a country like this that a woman like you is allowed to even say things like that,” assured one of my dad’s friends down at the British Legion after we’d had a beer, and an argument or two.

Too right, pal. We live in what we all like to think is an open and tolerant and progressive society. And you’re now saying I shouldn’t use that right to call you out for your ignorance?

We’re both Warringtonians, English, British and European but I can increasingly find more agreement with a woman from Senegal who’s working in tech than I can with you.

It’s absolutely no secret that London has drained brains from the rest of the country, and even the rest of the world, to power its knowledge economy.

It’s a special place, but we have to see that there are many people clamouring for jobs they are far too qualified for, with no hope of saving for a home of their own, at the expense of the places they call home.

It’s been suggested in the past that London becomes its own city-state, now Londoners are petitioning to leave the UK.

But isn’t it time for people like me, who’ve had privileges and experiences not open to everyone, to start heading back to our local communities, rather than reinforcing London’s suffocating dominance?

We can expect local governments to do more with less, but when will we accept we need people power back in places like Warrington if we want to change the story to one of hope?

If this sounds like a patronising plan to parachute the north London intelligentsia into northern communities to ensure they don’t make the same mistake twice... Get fucked, as they say in Warrington.

It was Warrington that raised me. It’s time I gave something back.

Kirsty Styles is editor of the New Statesman's B2B tech site, NS Tech.