A grassroots lesson for Labour

How the party is leading the fight to save Cromer's crab factory.

Read my Observer article today, and you'd think that a bunch of celebrities are leading the fight to save Cromer crabs in North Norfolk. Stephen Fry, Matthew Pinsent and Alan Titchmarsh have been catapulted to the front of the campaign for doing little more than sending out a couple of tweets. The real story - cut down by my editors - is much more interesting. It's about the rejuvenation of real grassroots organisation in the Labour party, and it holds lessons for us all.

It started when Samuel Rushworth, campaigns co-ordinator for North Norfolk Labour, heard that the factory processing the iconic Cromer crabs was likely to close at a cost of some 230 jobs. The largest private sector employer in the town, this would have huge knock on effects. Youngs Seafood, which owns the factory, said there was no alternative. They had recently undergone a large merger and the proposals were backed by their venture capitalists, Lion capital. Interestingly, Rushworth said the news came the day Ed Miliband made his conference speech on market "predators", which he said seemed eerily appropriate.

Within three days Rushworth's local party had launched the "Keep it Cromer" campaign. They sent out press releases, designed leaflets and made banners. They produced a red crab logo, and put up flyers in local businesses. Their petition has already amassed some 6,000 signatures and support continues to grow. Their literature reminded residents that seven other businesses had also gone bust in the town and gave the closure a political and economic context. Rising inflation, unemployment and VAT meant that people just didn't have enough money to spend.

The first and most important advantage of such a campaign is obviously that it serves the interests of the workers and the town. Sitting in their canteen smelling faintly of disinfectant, the mood of workers I spoke to this weekend was otherwise low. Fathers at the plant were talking about how the choice between going on benefits locally or moving away from their families to find work. I can still hear the words of one guy as he stamped out his cigarette, "It's going to be a real happy new year".

But by actively campaigning in their community, North Norfolk Labour is also gaining political support. Rather than making empty statements on leaflets, they are winning votes by earning trust and walking their talk. They are also attracting new members and rejuvenating the party. Two years ago the local group had just six active members; now thirty are regularly attending meetings because something is actually happening. Dispelling the myth that areas without safe seats can't do anything, they have rattled the high profile Lib Dem MP Norman Lamb, who is having to follow their lead.

Of course there are challenges. The first is a real tension between wanting to speak for the whole community, and branding the campaign as party political. At the moment there is no Labour badge next to the Keep it Cromer logo - is that strategic? The group don't want to come across as running the campaign for simple electoral advantage, but they need to make sure that local people know it's Labour putting in the work.

The second problem is that the factory workers themselves are not taking a leading role. North Norfolk Labour leaders are local, hardworking and dedicated, but none of the factory workers I spoke to were attending their meetings. We need to reach out beyond the usual suspects, so workers don't feel that something is being done for them, but with them. The unions could also do more here.

But what's happening in Cromer shouldn't be underestimated. The local party has captured the attention of the town and the country. Whatever the challenges, that's a lot more than celebrities like Stephen Fry are doing for Cromer. The rest of Labour should take note.

Rowenna Davis is a journalist and author of Tangled up in Blue: Blue Labour and the Struggle for Labour's Soul, published by Ruskin Publishing at £8.99.

Rowenna Davis is Labour PPC for Southampton Itchen and a councillor for Peckham

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Want to send a positive Brexit message to Europe? Back Arsene Wenger for England manager

Boris Johnson could make a gesture of goodwill. 

It is hard not to feel some sympathy for Sam Allardyce, who coveted the England job for so many years, before losing it after playing just a single match. Yet Allardyce has only himself to blame and the Football Association were right to move quickly to end his tenure.

There are many candidates for the job. The experience of Alan Pardew and the potential of Eddie Howe make them strong contenders. The FA's reported interest in Ralf Rangner sent most of us scurrying to Google to find out who the little known Leipzig manager is. But the standout contender is Arsenal's French boss Arsene Wenger, 

Would England fans accept a foreign manager? The experience of Sven Goran-Eriksson suggests so, especially when the results are good. Nobody complained about having a Swede in charge the night that England won 5-1 in Munich, though Sven's sides never won the glittering prizes, the Swede proving perhaps too rigidly English in his commitment to the 4-4-2 formation.

Fabio Capello's brief stint was less successful. He never seemed happy in the English game, preferring to give interviews in Italian. That perhaps contributed to his abrupt departure, falling out with his FA bosses after he seemed unable to understand why allegations of racial abuse by the England captain had to be taken seriously by the governing body.

Arsene Wenger could not be more different. Almost unknown when he arrived to "Arsene Who?" headlines two decades ago, he became as much part of North London folklore as all-time great Arsenal and Spurs bosses, Herbert Chapman or Bill Nicholson, his own Invicibles once dominating the premier league without losing a game all season. There has been more frustration since the move from Highbury to the Emirates, but Wenger's track record means he ranks among the greatest managers of the last hundred years - and he could surely do a job for England.

Arsene is a European Anglophile. While the media debate whether or not the FA Cup has lost its place in our hearts, Wenger has no doubt that its magic still matters, which may be why his Arsenal sides have kept on winning it so often. Wenger manages a multinational team but England's football traditions have certainly got under his skin. The Arsenal boss has changed his mind about emulating the continental innovation of a winter break. "I would cry if you changed that", he has said, citing his love of Boxing Day football as part of the popular tradition of English football.

Obviously, the FA must make this decision on football grounds. It is an important one to get right. Fifty years of hurt still haven't stopped us dreaming, but losing to Iceland this summer while watching Wales march to the semi-finals certainly tested any lingering optimism. Wenger was as gutted as anybody. "This is my second country. I was absolutely on my knees when we lost to Iceland. I couldn't believe it" he said.

The man to turn things around must clearly be chosen on merit. But I wonder if our new Foreign Secretary Boris Johnson - albeit more of a rugger man himself - might be tempted to quietly  suggest in the corridors of footballing power that the appointment could play an unlikely role in helping to get the mood music in place which would help to secure the best Brexit deal for Britain, and for Europe too.

Johnson does have one serious bit of unfinished business from the referendum campaign: to persuade his new boss Theresa May that the commitments made to European nationals in Britain must be honoured in full.  The government should speed up its response and put that guarantee in place. 

Nor should that commitment to 3m of our neighbours and friends be made grudgingly.

So Boris should also come out and back Arsene for the England job, as a very good symbolic way to show that we will continue to celebrate the Europeans here who contribute so much to our society.

British negotiators will be watching the twists and turns of the battle for the Elysee Palace, to see whether Alain Juppe, Nicolas Sarkozy end up as President. It is a reminder that other countries face domestic pressures over the negotiations to come too. So the political negotiations will be tough - but we should make sure our social and cultural relations with Europe remain warm.

More than half of Britons voted to leave the political structures of the European Union in June. Most voters on both sides of the referendum had little love of the Brussels institutions, or indeed any understanding of what they do.

But how can we ensure that our European neighbours and friends understand and hear that this was no rejection of them - and that so many of the ways that we engage with our fellow Europeans rom family ties to foreign holidays, the European contributions to making our society that bit better - the baguettes and cappuccinos, cultural links and sporting heroes remain as much loved as ever.

We will see that this weekend when nobody in the golf clubs will be asking who voted Remain and who voted Leave as we cheer on our European team - seven Brits playing in the twelve-strong side, alongside their Spanish, Belgian, German, Irish and Swedish team-mates.

And now another important opportunity to get that message across suddenly presents itself.

Wenger for England. What better post-Brexit commitment to a new Entente Cordiale could we possibly make?

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.