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Tessa Jowell: Labour's message is "just white noise"

In the country at large, "nobody is listening", says shadow Olympics minister.

Tessa Jowell has given a frank interview to the Independent on Sunday, in which she says that the public is not listening to Labour because of a breakdown in trust over the economy, its stance on welfare and immigration, and its relationship with the Murdoch empire.

As the Labour party conference kicks off in Liverpool, this may not be the positive message that Ed Miliband wants to send. In her harshest comments, Jowell, said:

What we've got to accept is that in the country more widely, nobody is listening. The biggest battle that Labour has at the moment is to be relevant and to be heard... For so many people, it's just white noise.

She is joined by two other Blairite MPs -- Liam Byrne and Alan Johnson -- in calling for Miliband to apologise for Labour's mistakes on the economy in his speech to conference. His aides have said that they believe the moment for an apology has passed, and he is not expected to go any further than saying that there is a "long way to go" to regain public trust.

Her comments likening the last Labour government's relationship to the Murdoch empire to "crack cocaine" has also drawn headlines:

I think that the mistake that we made - it's a bit like the crack cocaine of politics, isn't it? Getting a good write-up, or the horror of a bad write-up. At its worst, Westminster politics is like a private conversation between Westminster media and Westminster politicians, and the rest of the world are eavesdroppers on a private conversation, and that's got to change.

This clearly shows Labour -- even those deeply committed to thew New Labour project -- keen to distance themselves from the Murdoch empire and the corruption revealed in the phone-hacking scandal. It's also in keeping with Miliband's strategy of positioning Labour as the party of the "squeezed middle", rather than of the political elites

10 comments

mcquade's picture

Yet another politico who lives in a bubbke and thinks she knows what the public is doing and thinking. She most definitely does not.

Bek's picture

Part of the reason for labour being "White noise" is because of the inadequacies of some members of the shadow cabinet, whom Ed of course was unable to pick. I hope he hurries up with a reshuffle and gets rid of the dead wood. David M, Chuka, Stella and Rachel Reeves would reinvigorate Labour.

rebelrebel's picture

Re: 'not listening' - You started it!

Freeman2's picture

Tessa Jowell, the woman who didn't know about her family finances and how the mortgage was paid off. The one who 'left' her husband to preserve her career but still seemed to spend so much time with him. And she has the nerve to talk about 'trust'.

kenny jenkins's picture

She's actually talking sense for once. The problem is that she's generated so much white (and pink) noise in the past that as soon as she opens her mouth most people stop listening. An extended period of silence would be most welcome

Barry's picture

I've listened sofar to much of the Labour 2011 conference and the best speech I have heard has come from Tessa Jowell. It was delivered in a measured, competent style typical of the undervalued stateswoman she is.

Mike S's picture

Jowell - you're no longer welcome anymore than your Blairite colleagues. Go and work for one of his companies and earn yourself a fortune.

Or do something else. But, please, go and stop believing anyone is listening to you anymore.

BETTE MEDDLER's picture

do these people really say this stuff?

she looks good on tv in her flowery dress, for a 65 year old, and seems a nice person, but statements like this are really unhelpful :(

labour should be (sure could be) hammering the etonians hard, but where is the real teeth to it all? they need a unified attack strategy, not random voices sticking their oar in ffs

Stu's picture

Yet again, nothing new from Labour that we don't know already and right now shes showing how defeatist the party is. Don't blame her in a way, Labour have no policies on paper what else are they going to talk about?

Fergus Pickering's picture

Nobody cares what Labour does or says. This will last for ten or fifteen years until the old guard have all gone. Ditching socialism and the worship of the state would be a start. You'll have to do it sooner or later.

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