PMQs sketch: Dave's Darling

"He's on another planet," said Ed of the PM, with the look of a man who wished he could join him.

Those who have yet to buy a copy of Alistair Darling's book on his time with the Great Sulk should rush out and get one, because it is the only way to make sense of the farce that was the first Prime Minister's Questions since MPs took themselves off in July for their several holidays.

With the economy on its uppers, inflation on the increase and growth shrinking, we all knew what the hot topic of the day would be, as Ed (fresh from his nose job) set about Dave (poshly sunburnt; despite having to pop back to town for a few days because of the riots and Libya). Indeed, Ed had to be up for it following recent opinion polls showing Labour just a couple of percentage points ahead of the Tories, despite almost a year under his care.

And so Ed let Dave have it with both barrels: Why is the Government holding elections for police commissioners in November instead of next May?

Earlier, Dave had been seen in earnest last-minute conversations with Chancellor George (equally sun-tanned), being briefed on what tack to take when Ed launched his economy broadside; but this one seemed to stun him.

Indeed, the Commons fell silent for a moment as Members on all sides considered the import of this, the first question to the Prime Minister after such a tumultuous period in our national affairs.

The real reason for this question and the smile it brought to Dave's face had been spotted tucked under his arm by an eagle-eyed reporter as he entered the Chamber: a well-thumbed copy of Alistair's book.

The curse of the Ali/Alastairs is becoming a common thread in recent Labour history, and Alistair D's intervention seems to be at least as unhelpful as many of those attributed to Alastair Campbell.

In the latest Alastair missive, details of his tortuous relationship with Gordon Brown and the Stasi-like behaviour of his team, led by enforcer Ed Balls, are revealed; not unlike the revelations of the books by the other A. It should be remembered that Ed M was praised for his bravery by keeping Ed B away from the Treasury brief when he first took over as leader. But that bold plan was quickly dropped when Alan Johnson, Ed's odd choice for Shadow Chancellor, fell by the wayside.

Just to make matters worse, Darling recounts that Labour's 2009 budget was conceived in chaos and resulted in a complete mess of an economic policy; a bit of a bummer, since this is the plan the Opposition is presently sticking to.

With Ed the Enforcer sitting just a couple of seats away, it was soon obvious that Ed the Leader had decided to bottle it. After the questions on police commissioners came questions on waiting lists, and Cameron's grin only widened. "He's on another planet" said Ed, with the look of a man who wished he could join him.

This let Dave in with the one answer to the Labour Leader he hadn't expected to utter: "He doesn't dare in six questions to mention the economy". Even Nick smiled at that one.

With party conference season just around the corner, MPs back from their hols on Monday will be off again in just ten days for another three weeks of naval gazing. Dave must be delighted that despite presiding over the worst economic crisis for 60 years, he is still personally popular and his party almost up there with Labour in the polls. All he has to do is persuade the recidivists that the Lib Dems aren't getting away with blue murder. Nick has to persuade his lot they are.

Ed Miliband should have had the easiest job of all, but with the recent polls and today's performance, is the jury out again?

As Bill Clinton said: "It's the economy, stupid."

Peter McHugh is the former Director of Programmes at GMTV and Chief Executive Officer of Quiddity Productions.

Peter McHugh is the former Director of Programmes at GMTV and Chief Executive Officer of Quiddity Productions

John Moore
Show Hide image

The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.