The most exciting British innovation since cat's eyes?

British software champion may have cracked augmented reality.

Cat's eyes were a beautifully simple invention by Englishman Percy Shaw, and are thought to have saved countless lives worldwide. While it may not be responsible for saving many lives, a British firm has nailed a technology that might change the way we see the world.

There are not many British software champions, which is all the more reason to cheer the news that Autonomy - founded in Cambridge in 1996 and listed on the London Stock Exchange - appears to have cracked what so many competitors have been chasing: augmented reality that actually works.

The firm recently took the wraps off a new augmented reality technology called Aurasma. With the most obvious-use cases perhaps being in the advertising space, there's potential for this kind of technology to be used by industries such as film, gaming, tourism, the arts and more. There are even implications for emergency situations: pointing your phone at a certain image on an aeroplane could help direct you to the nearest emergency exit. Maybe not tomorrow, but soon.

If you've not seen augmented reality in action before, the easiest way to explain it is to watch Autonomy's short demo below. But essentially, it enables you to point your smartphone or tablet computer at an image - a billboard, or the side of a bus - and for that image to "come to life", with the technology adding further information, an animation or even some sort of game on top of the image placeholder.

 

A number of firms have shown demos of this kind of technology, but the demos often only work for just a handful of images that the smartphone is pointed at. Autonomy's relatively late but impressive entry to the augmented reality space has been made possible by the fact that it had a kind of content management platform called its Intelligent Data Operating Layer (IDOL), which it has been able to use to populate a database of around half-a-million images that Aurasma can then recognise in the real world.

When I caught up with Autonomy's founder and CEO Mike Lynch recently I asked what he believes some of the use cases for Aurasma will be." You have film studios taking characters from their upcoming films, putting them around the major cities so you can walk round New York and meet the characters in the films," he said. "We've got games companies where you make the games location based so you are physically going round places and doing things as part of the game. Museums, where the exhibits actually come alive and tell you about themselves. We've got one around missing children. Travel guides, where you can walk around Rome and see ancient Rome was it was. And obviously advertisers doing a lot of stuff."

He also said that the firm expects individuals as well as companies to come up with new ways of applying augmented reality. "It's amazing what they come up with, completely unexpected things which appeal to their subculture," said Lynch.

The first real-world examples of the applications of Aurasma are expected any day now. In the mean time you can hear the full podcast of my interview with Mike Lynch here.

Jason Stamper is New Statesman technology correspondent and editor of Computer Business Review (CBR).

Jason Stamper is editor of Computer Business Review

Photo: Getty Images
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What do Labour's lost voters make of the Labour leadership candidates?

What does Newsnight's focus group make of the Labour leadership candidates?

Tonight on Newsnight, an IpsosMori focus group of former Labour voters talks about the four Labour leadership candidates. What did they make of the four candidates?

On Andy Burnham:

“He’s the old guard, with Yvette Cooper”

“It’s the same message they were trying to portray right up to the election”​

“I thought that he acknowledged the fact that they didn’t say sorry during the time of the election, and how can you expect people to vote for you when you’re not actually acknowledging that you were part of the problem”​

“Strongish leader, and at least he’s acknowledging and saying let’s move on from here as opposed to wishy washy”

“I was surprised how long he’d been in politics if he was talking about Tony Blair years – he doesn’t look old enough”

On Jeremy Corbyn:

"“He’s the older guy with the grey hair who’s got all the policies straight out of the sixties and is a bit of a hippy as well is what he comes across as” 

“I agree with most of what he said, I must admit, but I don’t think as a country we can afford his principles”

“He was just going to be the opposite of Conservatives, but there might be policies on the Conservative side that, y’know, might be good policies”

“I’ve heard in the paper he’s the favourite to win the Labour leadership. Well, if that was him, then I won’t be voting for Labour, put it that way”

“I think he’s a very good politician but he’s unelectable as a Prime Minister”

On Yvette Cooper

“She sounds quite positive doesn’t she – for families and their everyday issues”

“Bedroom tax, working tax credits, mainly mum things as well”

“We had Margaret Thatcher obviously years ago, and then I’ve always thought about it being a man, I wanted a man, thinking they were stronger…  she was very strong and decisive as well”

“She was very clear – more so than the other guy [Burnham]”

“I think she’s trying to play down her economics background to sort of distance herself from her husband… I think she’s dumbing herself down”

On Liz Kendall

“None of it came from the heart”

“She just sounds like someone’s told her to say something, it’s not coming from the heart, she needs passion”

“Rather than saying what she’s going to do, she’s attacking”

“She reminded me of a headteacher when she was standing there, and she was quite boring. She just didn’t seem to have any sort of personality, and you can’t imagine her being a leader of a party”

“With Liz Kendall and Andy Burnham there’s a lot of rhetoric but there doesn’t seem to be a lot of direction behind what they’re saying. There seems to be a lot of words but no action.”

And, finally, a piece of advice for all four candidates, should they win the leadership election:

“Get down on your hands and knees and start praying”

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.