The most exciting British innovation since cat's eyes?

British software champion may have cracked augmented reality.

Cat's eyes were a beautifully simple invention by Englishman Percy Shaw, and are thought to have saved countless lives worldwide. While it may not be responsible for saving many lives, a British firm has nailed a technology that might change the way we see the world.

There are not many British software champions, which is all the more reason to cheer the news that Autonomy - founded in Cambridge in 1996 and listed on the London Stock Exchange - appears to have cracked what so many competitors have been chasing: augmented reality that actually works.

The firm recently took the wraps off a new augmented reality technology called Aurasma. With the most obvious-use cases perhaps being in the advertising space, there's potential for this kind of technology to be used by industries such as film, gaming, tourism, the arts and more. There are even implications for emergency situations: pointing your phone at a certain image on an aeroplane could help direct you to the nearest emergency exit. Maybe not tomorrow, but soon.

If you've not seen augmented reality in action before, the easiest way to explain it is to watch Autonomy's short demo below. But essentially, it enables you to point your smartphone or tablet computer at an image - a billboard, or the side of a bus - and for that image to "come to life", with the technology adding further information, an animation or even some sort of game on top of the image placeholder.

 

A number of firms have shown demos of this kind of technology, but the demos often only work for just a handful of images that the smartphone is pointed at. Autonomy's relatively late but impressive entry to the augmented reality space has been made possible by the fact that it had a kind of content management platform called its Intelligent Data Operating Layer (IDOL), which it has been able to use to populate a database of around half-a-million images that Aurasma can then recognise in the real world.

When I caught up with Autonomy's founder and CEO Mike Lynch recently I asked what he believes some of the use cases for Aurasma will be." You have film studios taking characters from their upcoming films, putting them around the major cities so you can walk round New York and meet the characters in the films," he said. "We've got games companies where you make the games location based so you are physically going round places and doing things as part of the game. Museums, where the exhibits actually come alive and tell you about themselves. We've got one around missing children. Travel guides, where you can walk around Rome and see ancient Rome was it was. And obviously advertisers doing a lot of stuff."

He also said that the firm expects individuals as well as companies to come up with new ways of applying augmented reality. "It's amazing what they come up with, completely unexpected things which appeal to their subculture," said Lynch.

The first real-world examples of the applications of Aurasma are expected any day now. In the mean time you can hear the full podcast of my interview with Mike Lynch here.

Jason Stamper is New Statesman technology correspondent and editor of Computer Business Review (CBR).

Jason Stamper is editor of Computer Business Review

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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