The Egyptian revolution -- brought to you by Vodafone!

Vodafone's new ad claims it inspired the uprising -- even though it is accused of shutting down netw

 

 

Vodafone has sparked fury in Egypt after an advert which suggests that it, and its tagline, helped to inspire the revolution in the country earlier this year.

The commercial starts by showing how Vodafone launched its "power to you" Campaign in Egypt on 1 January 2011, three weeks before the uprising.

It goes on to show images from rallies in Cairo's Tahrir Square, saying: "We didn't send people to the streets, we didn't start the revolution... We only reminded Egyptians how powerful they are".

Perhaps not surprisingly, the film has not had the desired effect. "Never mind the years of activism, the protests, the decades of cumulated grievances, the terrible economic situation, the trampled political freedoms, the police brutality, the torture, etc," said the prominent blogger Mohamed El-Dahshan. "Nah -- we just watched a Vodafone ad, and thought: 'Hey! We're powerful! Let's topple the president!'"

The video is spectacularly misjudged, given that many pro-change activists accuse Vodafone -- and other mobile phone companies -- of following Egyptian government orders to implement a communications blackout at the height of the revolution. Vodafone, one of the two largest mobile phone operators in the country, said at the time that it was not responsible for blocking Twitter. "It's a problem all over Egypt and we are waiting for a solution."

Vodafone have strenuously denied that this film is anything to do with them, claiming that it was made by their ad agency JWT for internal use only (although, seeing as JWT planned to launch it at Cannes next week, this seems dubious).

Attempting to cash in on the cache of the Arab Spring seems to be something of a trend (see my colleague Laurie Penny on Beyonce's latest video). At best, this advert is a cynical attempt to commercialise the revolution -- at worst, it does a serious disservice to all those who lost their lives.

 

 

Samira Shackle is a freelance journalist, who tweets @samirashackle. She was formerly a staff writer for the New Statesman.

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Can religion trump the climate change deniers? Meet the inter-faith environmentalists

The role of faith in fighting intolerance, protecting the planet, and trumping Trump.

"I need my brothers here with me - Canon Giles and Rabbi Natan," said Dr Husna Ahmad, motioning for the two men to join her at the pulpit. Taking their hands and raising them above her head, she continued:

“[I need them] to be my voice, to fight for my right to practice my religion, for my right to wear the hijab and to care for my sons and daughters and granddaughters - as they would care for their own”.

Why do I ask for this at an evening about climate change? she asked, her voice now shaking with emotion. “Because only when we think as one humanity can we save this planet.”

The meeting at St John’s church, Waterloo, saw Christian, Muslim and Jewish leaders come together for the first-ever "Faith for the Climate" event. Their message echoed the wider Interfaith movement's statement on climate change: that caring for the earth is our shared responsibility. 

As so often with environmental subjects, the effort felt at risk of being shadowed by the more tangible needs of the soup-kitchen operating in the dusk outside. Yet at a time of rising Islamophobia and anti-Semitism building cross-community connections and tackling prejudice matter more than ever.

Not least since the fledgling consensus on climate change is also under threat. In the US, one of the world's great polluters, the Republican candidate Donald Trump is a climate change denier. 

During last night's televised debate Hillary Clinton took the businessman to task for saying that climate change was "a hoax perpetrated by the Chinese". Trump denied the accusation: "I did not, I did not, I do not say that," he responded. Yet his tweet history suggests otherwise - revealing how a toxic mix of xenophobia and climate scepticism play their part in his wider message.

Prepped with tea and pitta bread, attendees bore witness to a talk by Sir David King - the Foreign secretary's special representative on climate change. By 2035 the world needs to be at net zero emissions, King explained.

Unbearable heat waves, extreme flooding and biblical-levels of crop-destruction wait on the other side of this deadline.

Last week’s UN conference in New York has seen over 30 new nations, including the UK, officially commit to the Paris climate treaty.  Yet against such optimism must be set the looming prospect of a Trump Presidency in America. 

Not only has Trump said he would “cancel” America’s commitment to the Paris agreement. He has also promised to end the “war on coal”, scrap the Environment Protection Agency, and appoint an oil executive to be the Interior secretary. Without America’s support for global action on climate change, the 1.5 degrees target would be impossible to reach.

So how can religion help? On a direct level, many faith-based bodies are already utilising their vast networks to help tackle the challenge.

Since 2004, Operation Noah, a UK-based Christian charity, has called on the church to divest from fossil fuels.

Sir King also described the Pope's 2015 environmental encyclical as an important part of the "crescendo" that set the stage for the successful negotiations on the global climate deal. On the back of such international progress, groups such as Christian Aid, Islamic Relief and the Big Church Switch are strengthening their interventions. Just last week, Christian Aid announced a new $53m fund to improve energy efficiency in developing countries. 

But there is perhaps also another, less direct, way that religion is helping. Christian evangelicals in the US have been more likely to be climate sceptics. Yet in inter-religious contexts, the multiplicity of interpretations can also be an invitation to a deeper interrogation - of the very way we form assumptions about the world. 

Just look at how many takes there have been on the Noah story within Christianity alone. Mike Hulme at Kings College London points to an American Christian evangelical coalition which supports fossil fuels for their ability to provide cheap energy for the poor. Others have claimed that God’s promise to Noah not to drastically alter the earth again means that the impact of climate change will be softened. In contrast, others read floods as a punishment for human sin. According to the Bishop of Carlisle, the 2007 floods were “the consequences of our moral degradation, as well as the environmental damage that we have caused.”

While it may be tempting to pack unpalatable viewpoints off in a "basket of deplorables", or wipe them out with an apocalyptic flood, the takeaway from events like last Wednesday's seems to be a message of expanded community and common ground.

For Canon Giles, simply watching members of different faiths united in prayer had transformative power. "In that moment, we were no longer a gathering of different faiths and dogmas," he said. "We were simply members of the muddled human species, pooling our hopes and prayers."

India Bourke is the New Statesman's editorial assistant.