Obama’s “USA!” moment

The president’s poll ratings have leapt in the wake of Bin Laden’s killing, but Republicans are shar

A seminal time for his presidency: a true test of his leadership. Little wonder, you might think, that Barack Obama's approval ratings have soared in the wake of the targeted killing of Osama Bin Laden – from the lowest of his presidency to the highest in years. A series of polls shows that some 56 per cent of Americans now approve of his performance in his job as president, while more than two-thirds aprove his handling of the terrorism threat.

It's not surprising, when you read the accounts of Obama's coolness under pressure as he watched the live feed of that daring raid by Navy SEALs . . . when you consider that while making one of the most important decisions of his career, he managed to pull off a creditable comedy riff to a crowd of hacks at the White House correspondents' dinner . . . when you bask in the brief euphoria of what the pundits are calling the "USA! USA!" moment the country hasn't experienced for years.

It's ripped up another stereotype, too: that of Obama as hand-wringer in chief, an image of indecisiveness and weakness that has dogged him almost from the moment he took office. Suddenly his harshest critics – yes, even the likes of former Vice-President Dick Cheney and Obama's talk-show nemesis Rush Limbaugh – were lining up to offer praise. As the FT put it, "Mr Obama has a compelling new narrative."

So, it's not surprising, either, that the president tried to sieze the opportunity to build some of that political unity everyone's been paying lip-service to since, well, for ever. In his speech to the American people – which 56 million people tuned in to watch – he was pretty optimistic. As he said: "It is my fervent hope that we can harness some of that unity and some of that pride to confront the challenges we still face."

Yeah, right. It lasted all of about 12 hours before the Republicans went back on the offensive, with the Democrats hard on their heels. Here's the Republican senator Jim DeMint, not long after he had offered his "heartfelt thanks" to the president for "pursuing the neccessary policies to bring about today's success", changing his tune rather radically to weigh in to the adminstration's economic record. "The command-and-control paranoia that we see in this administration is antithetical to everything that we understand about freedom in our country," the senator opined.

And Tom Pawlenty, who's off to South Carolina to debate his GOP presidential rivals on Thursday said that "the time to engage President Obama is now" – and that despite the Bin Laden killing, Obama's "national defence posture" won't be off limits.

Nor did politics on the Hill take long to get back to the usual partisan sniping, with Republicans railing against the White House about everything from petrol prices to light bulbs (yes, really). The Democrats have hardly been sitting on their hands, either – barely pausing for breath before scheduling a press conference attacking the Republican plans for Medicare.

So the glow of national pride of the past few days, that "USA!" moment that echoed around Ground Zero, could very well turn out to be just that – a moment – as the normal dynamic of the 2012 campaign takes over once again. And despite the events of this week, that dynamic is likely to be driven by one thing: the economy. Take note: Obama's ratings here are by no means as healthy as his handling of the terror threat, and are still languishing at an all-time low.

There's no doubt that the president has proved his credentials as commander-in-chief: it'll be hard to keep asking that "3am phone call" question. But by the time Americans go to the polls next November, it could well be jobs, gas prices, the debt and the deficit that decide the way they vote. Without doubt, the economy will be the GOP's biggest electoral opportunity. And, blink and you'll miss it, but Obama and his campaign team could just have their best chance yet to make sure it's no longer their biggest electoral liability.

Felicity Spector is a deputy programme editor for Channel 4 News.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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