Morning Call: our pick of the papers

The ten must-read pieces from this morning’s papers.

1. His calamity cabinet must be the despair of David Cameron (Observer)

An astonishing number of ministers are either deliberately stirring up trouble or stumbling into the mire, says Andrew Rawnsley.

2. Last gasp of the seigneurs (Sunday Times) (£)

Both Ken Clarke and Dominique Strauss-Kahn owe their predicaments largely to the same thing – an indifference to women's feelings, says Minette Marrin.

3. Ed Miliband and the End of the World (Independent on Sunday)

Labour's leader should be thinking about policy and not about Clarke's resignation – or anything else unlikely to happen, argues John Rentoul.

4. Kenneth Clarke has done his time. He should go without delay (Sunday Telegraph)

Until the Justice Secretary is sacked, Cameron's claim to be on the side of the public over crime will fail to ring true, says Matthew d'Ancona.

5. Speak up on crime, PM, or be punished (Sunday Times) (£)

Law and order is usually the Conservatives' strongest card, yet many voters think the Prime Minister has thrown it away, says Martin Ivens.

6. Obama's visit marks a new special relationship of the super-realists (Observer)

With a shared pragmatism about foreign policy, the president and David Cameron may have a good deal in common, says Jacob Weisberg.

7. The right seems reluctant to run against Obama (Independent on Sunday)

Six months ago, the Republicans triumphed in the midterm elections, but few have come forward for 2012, writes Rupert Cornwell.

8. Why drown Ken Clarke in this tidal wave of phony anger? (Observer)

The reaction to the Justice Secretary's remarks about rape proves that true political discurse is a thing of the past, writes Rachel Cooke.

9. Who are the standard-bearers of the Tory right? (Sunday Telegraph)

Liam Fox's intervention on overseas aid shows that the right of the Conservative Party is still a force to be reckoned with, says Tim Montgomerie.

10. They shoot horses, don't they? (New York Times)

The Syrian regime that has been so accustomed to staying in control is getting a taste of what it's like to lose it, says Thomas L Friedman.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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