A return to tribalism won’t save Labour

The centre left must embrace pluralism if it is to avoid permanent decline.

What is Labour's political purpose and strategy? The fault lines are now becoming clear: to go it alone, or build a wider political alliance?

Dan Hodges, in his usual robust and entertaining style, offers the case for the former through the creation of an alliance within Labour of the working and middle classes. Sound familiar? That's because it is. In effect, it's the big-tent strategy of one Mr T Blair, whom Dan so effectively opposed over ten years, for selling out the Labour cause.

But now it's the big tent as one more heave. And Dan and other leftist supporters of this strategy find themselves firmly anchored to other Labourists of the right such as John Reid. They find common cause in saying No to AV and No to anything that doesn't offer the hope of a majority Labour government that can usher in socialism for our people from above.

So why will this big tent be any different from Blair's, especially when Dan would rather the ringmaster was David Miliband? There is no reason to expect it will. To create such an alliance, all the emphasis will again be on the swing voters in the swing seats that Blair courted so effectively and in so doing stopped Labour being Labour.

Remember how in 1997 Labour won 140,000 new AB votes but lost four million Ds and Es. The big tent doesn't work even as an electoral strategy – let alone for social, economic and political transformation.

To be fair, it did once, in 1945, but that moment, along with the class and culture that spawned it, have long gone. The world has moved on, become more fragmented and complex. Centre-left politics will follow or wither still further.

Two things are interesting here. First, the initial New Labour victory in 1997 was based largely on a pluralist approach to politics – with a strong opening-out to Ashdown, Jenkins and the whole Cook/McLennan process. As Labour retreated to a one-party approach, so its vote collapsed and its radicalism shrank.

The second thing that is interesting is that the extreme tribalists like Dan Hodges and John Reid recognised the power of pluralism through their alliance with David Cameron and George Osborne to smash AV. So they practise pluralism to entrench tribalism. Weird, hey?

Holey misguided

These extreme tribalists are in a hole and want to keep Labour in it. They want the trench warfare of old adversarial politics, despite the fact that the poor are getting poorer and it's palpably not delivering for the left. It is based on "getting the right people elected", whoever these people are. The neoliberals in Labour ranks are bizarrely tolerated and much more social Liberals or egalitarian Greens despised.

Through their victory for keeping first-past-the-post (FPTP) they will try to lock the left into the politics of decline as the 1.6 per cent of the electorate that matters in the dwindling number of swing seats will deform our politics still further. A politics that gives all power to Murdoch and the Mail. As the old parties continue to disappoint under a system that focuses on so few, so voters look elsewhere or withdraw.

It's why FPTP will deliver more hung parliaments as the shared vote of the big two parties, but Labour in particular, drops. Yet such defiant tribalism creates the problem but denies the solution as the likes of Reid exercise their veto over voting reform or coalition-building with other parties, as they did so effectively after the general election last year. It is the politics of permanent opposition through self-marginalisation as they dream of a better 1945.

Labour did badly in the recent elections because it is still pursing the failed strategy and politics of New Labour. It is not offering an alternative political economy and it is refusing, because of the likes of Dan and John Reid, to operate in the world as it is, preferring the comfort of past glories. Ed Miliband – far too tentatively for my liking – is at least trying to push at the boundaries of a politics that will make Labour both social and democratic.

We are going to have to chart a course through the complexities of a world in which the politics of Caroline Lucas, Chris Huhne, Charlie Kennedy and others are less pro-market, more democratic and sustainable than John Reid, Margaret Beckett and David Blunkett. It requires the mobilisation narrative of a Good Society to coalesce and spark into life a progressive majority that can be created – and must be created.

Neal Lawson is chair of Compass.

Neal Lawson is chair of the pressure group Compass, which brings together progressives from all parties and none. His views on internal Labour matters are personal ones. 

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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones