Assange: “WikiLeaks is the intelligence agency of the people”

The site chief discusses radical journalism and WikiLeaks’s main threat in an exclusive <em>New Stat

In an exclusive essay for the New Statesman, the editor-in-chief of WikiLeaks, Julian Assange, argues that the whistleblowing website is a return to the days of the once-popular radical press. He also discusses why the New York Times dislikes the website and reveals the biggest threat to WikiLeaks today.

"WikiLeaks is part of an honourable tradition that expands the scope of freedom by trying to lay 'all the mysteries and secrets of government' before the public," writes Assange, who compares WikiLeaks to the pamphleteers of the English civil war and the radical press of the early 20th century. "We are, in a sense, a pure expression of what the media should be: an intelligence agency of the people, casting pearls before swine."

Assange argues that the New York Times's hostility to WikiLeaks stems from the newspaper's illiberal tradition of failing to back organisations or figures that challenge established elites. He highlights the newspaper's failure to support the American pacifist and anti-war campaigner Eugene Debs, who was imprisoned for ten years for making an anti-war speech in 1918.

"The New York Times, true to form, had been calling for [Debs's] imprisonment for more than two decades, saying in an editorial of 9 July 1894 that Debs was 'a lawbreaker at large, an enemy of the human race. There has been quite enough talk about warrants against him and about arresting him,' " writes Assange. "Seen within this historical perspective, the New York Times's performance in the run-up to the US-led invasion of Iraq, and its hostile attitude to WikiLeaks today, are not surprising."

In its major leaks, the website only agreed to work with the NYT, among others, "for reasons of realpolitik", according to Assange.

WikiLeaks is able to succeed because, unlike many of its forebears, it does not rely on advertisers, he continues. "As well as the hostility of governments, popular grass-roots publishers have had to face the realities of advertising as a source of revenue. [T]he Daily Herald . . . was forced to close despite being among the 20 largest-circulation dailies in the world, because its largely working-class readers did not constitute a lucrative advertising market."

WikiLeaks has other problems, however, writes Assange: "How do we deal with an extrajudicial financial blockade by Bank of America, Visa (including Visa Europe, registered in London), MasterCard, PayPal, Western Union, the Swiss PostFinance, Moneybookers and other finance companies, all keen to curry favour with Washington?"

To read the piece in full, pick up a copy of this week's New Statesman, on news-stands from Thursday, or click here to subscribe to the magazine.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA