Bush and Blair: a tale of two former leaders

The former US president’s popularity is on the rise, while Blair’s couldn’t be much lower.

Being the former leader of a nation can be a lucrative and rewarding business. One can settle down to a quieter life safe in the knowledge that the public speaking gigs will be plentiful and that your memoirs will sell by the bucketload. With time, you may even gain that most prized of post-premiership perks: forgiveness.

But Tony Blair will have to wait a while yet.

If testifying at the Iraq war inquiry had already bought back uncomfortable memories of his tenure, the backlash over that photo with Muammar al-Gaddafi is something the Middle East envoy should have seen coming, even if he could not have predicted the scale of the uprisings in recent weeks.

As his remaining allies have been quick to point out, however, it was not just Blair who brought Gaddafi in from the cold in 2004. Among others, George W Bush was all too happy to welcome Libya back into the international fold.

Bush has faced some retrospective criticism for his relationship with Gaddafi in the US, but not to the same extent as Blair, perhaps due to his wise decision to allow Condoleezza Rice to be the one to pose for photos with the Libyan leader.

It is likely events in the Middle East will be little more than a blip in Bush's quest for redemption – a quest on which he is making far better progress than Blair.

Americans have always treated their former leaders with much greater reverence than in Britain, and while Bush has not exactly become a national treasure, his popularity is once again reaching the levels he enjoyed early on in his tenure. A December Gallup poll rated his retrospective job approval at 64 per cent, higher than his average approval rating over the course of his presidency.

After going underground for a long period after handing the reins to Barack Obama, Bush re-emerged in November with a whirlwind publicity tour to promote Decision Points, his inevitable presidential memoirs. What followed was a series of highly scripted, fist-pumping television appearances, aiming to paint Bush as just an ordinary guy who loves his county. Audience reactions seemed to welcome this notion.

It is hard to imagine Blair getting away with such a stunt.

His own memoirs, A Journey, published just two months before Bush's, also saw a former leader in the public eye once again. It sold in millions, but the British public was not so keen to welcome a repentant Blair back into its bosom. Being forced to change the book's title from The Journey to its newer, less self-important title wasn't exactly a good start.

Even his former party seems to have deserted Blair as Ed Miliband attempts to distance himself from the ghost of New Labour past. In the US, however, a resurgent Republican Party is pushing many of the traditional values that Bush espoused.

A year ago, the New Statesman reported on a mysterious billboard that emerged in Wyoming bearing the slogan "Miss Me Yet?" and a picture of the former president. What started as a jokey political poster quickly turned into an internet meme, with the slogan appearing on bumper stickers and T-shirts. Regardless of the current state of the country, it is hard to see a similar campaign working for Tony Blair.

Indeed, at the time of the general election, when Blair was offering his wisdom to assist Labour's campaign, he scored an average rating of 36.2 on a 1-100 scale of unfavourable to favourable feelings, according to a survey by Greenberg Research. If people were missing him, they certainly weren't showing it.

Bush and Blair will never be considered the most popular leaders of their respective countries. But, for Bush, sentiment seems to be shifting towards viewing him as a sympathetic and well-meaning character. Whether this is a backlash against Obama or a genuine display of affection remains to be seen, but for now, in certain circles at least, Bush is not a pariah. For Blair, however, there is always the hope that time can be a healer.

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Justin Trudeau points the way forward for European politics

Is the charismatic Canadian Prime Minister modelling the party of the future?

Six months after Canadian election day, Justin Trudeau’s Liberal party continues to bask in the glow of victory. With 44 per cent of support in the polls, the Liberals are the most popular party amongst every single demographic – men and women, young and old, and people of all educational backgrounds. 

While most European mainstream parties only dream of such approval, this is actually a small dip for the Liberals. They were enjoying almost 50 per cent support in the polls up until budget day on 21 March. Even after announcing $29.4 billion in deficit spending, Canadians overall viewed the budget favourably – only 34 per cent said they would vote to defeat it.

Progressives around the world are suddenly intrigued by Canadian politics. Why is Justin Trudeau so successful?

Of course it helps that the new Prime Minister is young, handsome and loves pandas (who doesn’t?) But it’s also true that he was leader of the Liberals for a year and half before the election. He brought with him an initial surge in support for the party. But he also oversaw its steady decline in the lead up to last year’s election – leadership is important, but clearly it isn’t the only factor behind the Liberals’ success today.

Context matters

As disappointing as it is for Europeans seeking to unpack Canadian secrets, the truth is that a large part of the Liberals’ success was also down to the former Prime Minister Stephen Harper’s extreme unpopularity by election time.

Throughout almost ten years in power, Harper shifted Canada markedly to the right. His Conservative government did not just alter policies; it started changing the rules of the democratic game. While centre-right governments in Europe may be implementing policies that progressives dislike, they are nonetheless operating within the constraints of democratic systems (for the most part; Hungary and Poland are exceptions).

Which is why the first weeks of the election campaign were dominated by an ‘Anybody But Harper’ sentiment, benefitting both the Liberals and the left-wing New Democratic Party (NDP). The NDP was even leading the polls for a while, inviting pundits to consider the possibility of a hung parliament.

But eight days before election day, the Liberals began to pull ahead.

The most important reason – and why they continue to be so popular today – is that they were able to own the mantle of ‘change’. They were the only party to promise running a (small) deficit and invest heavily in infrastructure. Notably absent was abstract discourse about tackling inequality. Trudeau’s plan was about fairness for the middle class, promoting social justice and economic growth.

Democratic reform was also a core feature of the Liberal campaign, which the party has maintained in government – Trudeau appointed a new Minister of Democratic Institutions and promised a change in the voting system before the next election.

The change has also been in style, however. Justin Trudeau is rebranding Canada as an open, progressive, plural society. Even though this was Canada’s reputation pre-Harper, it is not as simple as turning back the clock.

In a world increasingly taken by populist rhetoric on immigration – not just by politicians like Donald Trump, Nigel Farage, Marine Le Pen and other right-wingers, but also increasingly by mainstream politicians of right and left – Justin Trudeau has been unashamedly proclaiming the benefits of living in a diverse, plural society. He repeatedly calls himself a feminist, in the hope that one day “it is met with a shrug” rather than a social media explosion. Live-streamed Global Town Halls are one part of a renewed openness with the media. Progressive politicians in Europe would do well to take note.

Questioning the role of political parties today

Another interesting development is that the Liberal party is implicitly questioning the point of parties today. It recently abolished fee-paying, card-carrying party members. While this has been met with some criticism regarding the party’s structure and integrity, with commentators worried that “it’s the equivalent of turning your party into one giant Facebook page: Click ‘Like’ and you’re in the club,” it seems this is the point.

Colin Horgan, one of Trudeau’s former speechwriters, explains that Facebook is “literally a treasure trove for political parties”. All kinds of information becomes available – for free; supporters become easier to contact.

It was something the Liberals were already hinting at two years ago when they introduced a ‘supporters’ category to make the party appear more open. Liberal president Anna Gainey also used the word “movement” to describe what the Liberals hope to be.

And yes, they are trying to win over millennials. Which proved to be a good strategy, as a new study shows that Canadians aged 18-25 were a key reason why the Liberals won a majority. Young voter turnout was up by 12 per cent from the last election in 2011; among this age group, 45 per cent voted for the Liberals.

Some interesting questions for European progressives to consider. Of course, some of the newer political parties in Europe have already been experimenting with looser membership structures and less hierarchical ways of engaging, like Podemos’ ‘circles’ in Spain and the Five Star Movement’s ‘liquid democracy’ in Italy.

The British centre-left may be hesitant after its recent fiasco. Labour opened up its leadership primary to ‘supporters’ and ended up with a polarising leader who is extremely popular amongst members, but unpopular amongst the British public. But it would be wrong to assume that the process was to blame.

The better comparison is perhaps to Emmanuel Macron, France’s young economy minister who recently launched his own movement ‘En Marche !’ Moving beyond the traditional party structure, he is attempting to unite ‘right’ and ‘left’ by inspiring French people with an optimistic vision of the future. Time will tell whether this works to engage people in the longer term, or at least until next year’s presidential election.

In any case, European parties could start by asking themselves: What kind of political parties are they? What is the point of them?

Most importantly: What do they want people to think is the point of them?

Ultimately, the Canadian Liberals’ model of success rests on three main pillars:

  1. They unambiguously promote and defend a progressive, open, plural vision of society.
  2. They have a coherent economic plan focused on social justice and economic growth which, most importantly, they are trusted to deliver.
  3. They understand that society has changed – people are more interconnected than ever, relationships are less hierarchical and networks exist online – and they are adapting a once rigid party structure into a looser, open movement to reflect that.

*And as a bonus, a young, charismatic leader doesn’t hurt either.

Claudia Chwalisz is a Senior Policy Researcher at Policy Network, a Crook Public Service Fellow at the University of Sheffield and author of The Populist Signal: Why Politics and Democracy Need to Change