Christine O’Donnell is not a witch . . . She’s you

O’Donnell’s latest campaign video is bizarre, terrifying and utterly enthralling.

Christine O'Donnell has released her latest campaign advert. Staring into the camera with doe eyes and a grin like burning phosphorus, O'Donnell lays out her pitch for the Senate.

It starts bizarrely, with O'Donnell stating: "I am not a witch." On balance, this is a good thing. Witchcraft might have its advantages ("I'll make the deficit disappear -- IN A PUFF OF SMOKE!") but when your base is the Christian right, I suppose the occult is a liability.

As far as reassuring electoral slogans go, however, "I'm not a witch" ranks up there with "I'm not a drunk" or "I don't hit my wife". If Barack Obama had plumped for "I'm not a wizard" rather than "Yes we can", he would probably -- actually, scratch that -- hopefully still be stuck in the Senate.

The advert takes a metaphysical twist when O'Donnell adds cryptically: "I'm nothing you've heard. I'm you." (Unless of course, you happen be a witch. In which case she definitely isn't you. She's not a witch. She really wants to make that clear.) Apparently there is a little bit of Christine in all of us. This means that, via the wonders of democracy, you too could join the Senate, with O'Donnell as your avatar.

O'Donnell has turned herself into the vanguard of the anti-intelligence movement. "I'll go to Washington and I'd do what you would do." No need for the avatar; O'Donnell is your average Joe. After all, she points out: "None of us are perfect." So why not elect me? Heck, anyone else would probably make a hash of it, too, so give me a crack.

Will Bunch sums up the thinking eloquently.

I'm reminded of a famous line from the back at the dawn of the age of resentment back in 1970 when a GOP senator named Roman Hruska argued for a lame Richard Nixon Supreme Court nominee by saying: "There are a lot of mediocre judges and people and lawyers. They are entitled to a little representation, aren't they?"

Scarily, according to Bunch, playing the anti-intelligence card could be a rather good idea:

"I'm you" is pitch perfect for this throw-the-eggheads-out election. It probably won't work for O'Donnell, not in the politically hen-blue state of Delaware, but it may work for a generation of pols from Nevada to Kentucky who will govern at least like they think that "you" would -- with very serious consequences for America for many, many years to come.

The advert lasts barely 30 seconds but it stays with you. Her grin, her eyes, her words all wash over you as a tinkling lullaby plays in the background. It's almost hypnotic. It's certainly terrifying. Watch it.

 

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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