Why the “big society” means less freedom for us all

Cameron’s pet project is an insidious attempt to undermine common liberty.

It was no surprise when David Cameron announced in his "big society" speech that the idea is a long-standing passion of his, regardless of the unpleasant duty to cut the deficit. The thing that remains somewhat harder to fathom is his claim that the "big society" is actually about the biggest redistribution of power from the elite in Whitehall to the man and woman on the street. He alluded to this at a meeting with representatives of voluntary and charitable organisations in Downing Street back in May, when he said that "the best ideas come from the ground up, not the top down".

One could be forgiven for thinking Cameron is proposing that grass-roots activists overthrow the government, resulting in an anti-elitist utopia. However, his hierarchical phrasing (despite its placating focus on those on the ground looking up) leaves little doubt as to who is really in charge. It's just the usual case of those in authority patronising subordinates by saying what a marvellous job they're going do, so that they can delegate responsibility to them at as little cost as possible, before going off to do whatever they please in the time the subordinates have freed up.

Cameron says the success of the "big society" will depend on people giving their time, effort and even money to causes around them, and that the government must foster and support a new culture of voluntarism, philanthropy and social action. Perhaps, in the current political climate, it doesn't matter if people get involved only because of the social pressure that such a culture will surely create. Indeed, it seems many people only really mind being controlled if it is done explicitly.

If they can pretend it isn't happening, all is well. As it is, this means that ultimately many see paying tax according to one's earnings as an absolute drag, while being aggressively harassed in the street by a pushy charity fundraiser for money that one may not have isn't commonly held in the same degree of contempt. The "big society" will surely spur such sentiments.

"Something really exciting"

Social control is certainly not to be celebrated. In my view, people should only ever be forced to submit to anything when it is deemed completely necessary for basic human survival. But what's worse? A better version of the tax system we already have, that is honestly but discreetly imposed on those of us who have the means to pay? This gives us all the right to expect that our basic needs will be met, but leaves us to do what we please beyond that. Or, alternatively, a gradual erosion of that system through interventions that offer fake freedom, and then use more insidious ways to control our lives persistently?

Cameron's voluntarism is precisely the latter. This is clearly reflected in his bluster about neighbourhoods which feel that if they club together and get involved they can shape the world around them. This brings frightening visions of communities where dominant, self-appointed busybodies are free to lord it over others and pour scorn on those who fail to fit in. Make no mistake: there is no room for outsiders or loners in a society without a welfare state that allows those in need not to be at the mercy of the mob's prejudices.

There are greater individual freedoms to be gained from socialism in the long run. Higher taxes for those of us who can afford them in return for decent public services and benefits for those of us who need them are a small price to pay for the basic right to food, shelter, health care and dignity for everyone (with no questions, and no ifs or buts).

The greater anonymity of giving through taxes gives both givers and receivers freedom from the reinforcement of power relations, and a better chance of going about our business undisturbed. In the case of the recipient, it also gives dignity and the freedom to live as an individual, without having to rely on other people's goodwill. Pragmatically, charity is sometimes necessary, but Cameron seems determined to create a situation where we are even more beholden to it, concluding:

It's my hope . . . that when people look back at this five-, ten-year-period from 2010, they'll say: "In Britain they didn't just pay down the deficit, they didn't just balance the books, they didn't just get the economy moving again, they did something really exciting in their society."

The mind boggles as to what this exciting thing could be. Get ready to be excited about gradually losing the National Health Service through back-door privatisation and for the welfare state to become a distant memory. Get ready for even more poverty on the streets that you walk through on the way to the full-time job you can't afford to lose because there is no safety net.

Oh, and don't forget to navigate those streets all over again at the end of the working day to reach that volunteer position you are duty-bound to take on top of your normal job. The elite are free to lock themselves in their castles and build their moats around themselves -- but not you, good citizen.

I'm not an economist and I am not going to pretend I have answers to the deficit problem. I accept that many of the proposed solutions will not be to my liking, and that there will be arguments for making cuts. What I resent is the attempt to hoodwink us into thinking that the "big society" has anything whatsoever to do with liberation.

Cameron says you can call it freedom. Nice try -- but, of all the things I could call it, freedom certainly isn't one of them.

Holly Combe has been a writer for the F-Word since 2002 and is also a TV and radio commentator.

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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones