The electoral reform campaign: who’s who?

The key players to look out for during the campaign.

The electoral reform referendum may not be until May (or September, if the Tory rebels and Labour succeed in delaying it), but both sides of the campaign have already got their key players in place.

The No camp recently announced the appointment of Matthew Elliott, chief executive of the ruthlessly effective Taxpayers' Alliance, as its head. On the Yes side Katie Ghose, the new chief executive of the Electoral Reform Society, will be a key figure.

Here's whom to look out for during the campaign (the No side is rather more colourful, as things stand).

The No Campaign

The head

Matthew Elliott, chief executive of the Taxpayers' Alliance, has a record as a highly effective and ruthless campaigner. He has already faced accusations of using dirty tricks: it was revealed yesterday that he has registered the Yes2AV.org domain name.

On AV, he has commented: "I am keen that power is shifted from parliament to the people, but the 'Alternative Vote' system would give people less control over the laws which govern their lives. Prescribing the wrong medicine doesn't make patients better, it makes them worse."

The paymaster

Lord (Rodney) Leach, a Conservative life peer and former chairman of the anti-euro Business for Sterling pressure group, has emerged as the key fundraiser for the No side and was responsible for Elliott's appointment. Leach, who helped fund David Cameron's office before he became Tory leader, was installed by No 10 to ensure that the No campaign would avoid personal attacks on Nick Clegg and the Lib Dems.

Of Elliott, he said: "What I like about Matthew is that he's not a gun for hire. He's that rare combination of someone who not only believes passionately in what he's fighting for, but is also an extremely successful campaigner. Campaigning against the 'Alternative Vote' system is a natural extension of his fight for greater accountability and transparency in politics."

The organiser

Charlotte Vere, the unsuccessful Tory candidate for Brighton Pavilion at the last election, describes herself as the "national organiser" of the No campaign.

The Yes Campaign

James Graham, campaign manager of Unlock Democracy (which incorporates the famed Charter 88), has pledged that the pro-AV campaign will not be "Lib Dem-led", denying rumours that it will be run out of the party's Cowley Street HQ.

He says: "We are quite conscious [sic] that the campaign isn't perceived to be a Lib Dem campaign. There is an attempt to tar it as that." He is likely to be a key presence at the official launch of the Yes campaign on the weekend of 4 September.

Katie Ghose, whose appointment as the new chief executive of the Electoral Reform Society was announced yesterday, has promised to help lead the campaign "to deliver a historic victory for political reform and for British voters".

George Eaton is political editor of the New Statesman.

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Pity the Premier League – so much money can get you into all sorts of bother

You’ve got to feel sorry for our top teams. It's hard work, maintaining their brand.

I had lunch with an old girlfriend last week. Not old, exactly, just a young woman of 58, and not a girlfriend as such – though I have loads of female friends; just someone I knew as a girl on our estate in Cumbria when she was growing up and I was friendly with her family.

She was one of many kind, caring people from my past who wrote to me after my wife died in February, inviting me to lunch, cheer up the poor old soul. Which I’ve not been. So frightfully busy.

I never got round to lunch till last week.

She succeeded in her own career, became pretty well known, but not as well off financially as her husband, who is some sort of City whizz.

I visited her large house in the best part of Mayfair, and, over lunch, heard about their big estate in the West Country and their pile in Majorca, finding it hard to take my mind back to the weedy, runny-nosed little girl I knew when she was ten.

Their three homes employ 25 staff in total. Which means there are often some sort of staff problems.

How awful, I do feel sorry for you, must be terrible. It’s not easy having money, I said, managing somehow to keep back the fake tears.

Afterwards, I thought about our richest football teams – Man City, Man United and Chelsea. It’s not easy being rich like them, either.

In football, there are three reasons you have to spend the money. First of all, because you can. You have untold wealth, so you gobble up possessions regardless of the cost, and regardless of the fact that, as at Man United, you already have six other superstars playing in roughly the same position. You pay over the odds, as with Pogba, who is the most expensive player in the world, even though any halfwit knows that Messi and Ronaldo are infinitely more valuable. It leads to endless stresses and strains and poor old Wayne sitting on the bench.

Obviously, you are hoping to make the team better, and at the same time have the luxury of a whole top-class team sitting waiting on the bench, who would be desired by every other club in Europe. But the second reason you spend so wildly is the desire to stop your rivals buying the same players. It’s a spoiler tactic.

Third, there’s a very modern and stressful element to being rich in football, and that’s the need to feed the brand. Real Madrid began it ten years or so ago with their annual purchase of a galáctico. You have to refresh the team with a star name regularly, whatever the cost, if you want to keep the fans happy and sell even more shirts round the world each year.

You also need to attract PROUD SUPPLIERS OF LAV PAPER TO MAN CITY or OFFICIAL PROVIDER OF BABY BOTTLES TO MAN UNITED or PARTNERS WITH CHELSEA IN SUGARY DRINK. These suppliers pay a fortune to have their product associated with a famous Premier League club – and the club knows that, to keep up the interest, they must have yet another exciting £100m star lined up for each new season.

So, you can see what strains and stresses having mega money gets them into, trying to balance all these needs and desires. The manager will get the blame in the end when things start to go badly on the pitch, despite having had to accommodate some players he probably never craved. If you’re rich in football, or in most other walks in life, you have to show it, have all the required possessions, otherwise what’s the point of being rich?

One reason why Leicester did so well last season was that they had no money. This forced them to bond and work hard, make do with cheapo players, none of them rubbish, but none the sort of galáctico a super-Prem club would bother with.

Leicester won’t repeat that trick this year. It was a one-off. On the whole, the £100m player is better than the £10m player. The rich clubs will always come good. But having an enormous staff, at any level, is all such a worry for the rich. You have to feel sorry . . .

Hunter Davies’s “The Beatles Book” is published by Ebury

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 29 September 2016 issue of the New Statesman, May’s new Tories