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The poster that the Tories want you to forget

They claimed that Brown was planning to raise VAT to 20%. And then did it themselves.

Tory VAT poster

George Osborne chose to raise VAT, one of the most regressive taxes of all, in yesterday's Budget, but there was a time when his party campaigned fiercely against a rise.

As recently as November 2008, the Tory party issued this poster attacking Gordon Brown's alleged plan to raise VAT to 20 per cent. But in yesterday's emergency Budget, Osborne did just that.

No doubt Osborne would reply, as he already has done, that Brown's economic legacy made a rise in VAT "unavoidable". But this claim doesn't bear scrutiny. The additional £32bn cut in current spending announced by the Chancellor is more than enough to eliminate "the bulk" of the deficit. The reality is, as Will Straw noted yesterday, that the rise in VAT was only necessary to pay for a range of dubious tax cuts elsewhere.

Osborne's tax cuts, including large cuts to corporation and income tax, totalled £12.4bn, while the VAT hike is expected to raise £13.5bn.

There was nothing inevitable or unavoidable about this tax rise. Rather, it reflected the Tories' ideological preference for VAT, a flat tax that takes no account of personal income.

Incidentally, the fallen idol Vince Cable was finally questioned on the Lib Dems' own "VAT bombshell" poster last night.

He said: "It may not have been the best-designed advertisement campaign that's ever been considered," but then added that he had always been clear that no party "could rule out" such a tax rise.

In the age of the "new politics" I suppose we're not meant to draw attention to the parties' past opportunism. After Osborne's disastrous austerity Budget, however, it becomes not just a duty, but a pleasure to do so.

Hat-tip: Liberal Conspiracy.

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Tags: Budget 2010  VAT  George Osborne

8 comments

swatantra nandanwar's picture

Great! This is where widespread publicity on facebook twitter and bill boards would help Labour, in bye elections across the country. Look great on teeshirts and all VAT till receipts.

Colin Zeal's picture

That might play well to your blinkered leftist gallery but out in the real world people are well aware that it's still all down to Gordon.

9xzulug's picture

can we not see the elite of ALL political parties are laughing all the way to their bank accounts at the cost of the gullible public who are again starting to listen to blame game deflecting their true intentions is a plot that is played by CONSPIRATORS in ILLUMANTI GAMEPLAN.fact.we can go way back and keep blaming one party against another.WAKE UP N SMELL DA COFFEE,WE ALL GOT PLAYED

ROBERT TAGGART's picture

Good poster, but, could it not be 'adjusted' to apply to all mainstream parties ?
The Politicos claim cynicism to be the cancer of our politics... wonder why ? !

yoctobarryc's picture

@Colin Zeal

As opposed to the blinkered rightist gallery which your comment seems to play to?

Colin Zeal's picture

@yoctobarryc
I'd be in the wrong place for that surely?

Jonathan Grimes's picture

"That might play well to your blinkered leftist gallery but out in the real world [...]"

Where, presumably, either the poster or the 20% rise never happened..

clem the gem's picture

Colin Zeal et al: Gordon Brown, both as PM and Chancellor followed a path towards lesser regulation of finance, allowing Osbornes chums in the City to make huge bonuses and bring our financial system to the brink of collapse.

He and Alistair Darling had to then pump huge ammounts of public money into our banking system to prevent meltdown. In this they were successful.

At no stage did any opposition politician, either tory or LibDem, criticise this essentially monetarist policy. In the case of Nick Clegg, he was bust tearing-up the old Keynesian liberal position.

For supporters of this Government to harrangue the genuine progressives of the Left in the way you do is astounding. Truly a lie circles the world before the truth has got its boots on.

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