How can the Lib Dems reverse the slide in their support?

Latest poll puts the Lib Dems down 5 points to 18 per cent.

In the end, just two Lib Dems voted against the coalition's VAT rise -- Bob Russell and Mike Hancock. Nick Clegg will be relieved that so few chose to rebel against a tax increse that, after all, his own party campaigned against during the election.

But there's little comfort for the Lib Dems in today's Independent/ComRes poll, the third in quick succession to show a slide in their support since the Budget. The poll puts Clegg's party down 5 points at 18 per cent, with the Tories up 4 to 40 per cent and Labour up 1 to 31 per cent.

Contrary to expectations of some on the left, it is so far the Tories who are gaining at the Lib Dems' expense. So long as the elixir of electoral reform remains within their reach, the Lib Dems will want this coalition to work. But fears that they are the convenient fall guys for George Osborne's cuts are growing by the day. And the old excuse that the Lib Dems receive less airtime than the Tories and Labour no longer applies.

New Statesman Poll of Polls

Poll of Polls

Conservative majority of 12.

The challenge for Clegg is, as Philip Stephens writes in today's Financial Times, to find a story that "goes beyond the claim that his party is a civilising influence on the government".

The introduction of the Alternative Vote for Westminster elections, against the wishes of the Tories, would provide Clegg with just this -- one reason why the timing of the referendum is such a pressure point in the coalition.

In addition, as my colleague James Macintyre argued yesterday, when there is a resuffle, Clegg should push for more influential positions in the cabinet.

But above all, one feels that the Lib Dems need to find an issue, aside from electoral reform, on which they can clearly and publicly distinguish themselves from the Tories. It could be Afghanistan, it could be Trident, it could be inequality. Whatever it is, Clegg needs to find it -- and soon.

Special subscription offer: Get 12 issues for £12 plus a free copy of Andy Beckett's "When the Lights Went Out".

George Eaton is political editor of the New Statesman.

Show Hide image

A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

0800 7318496