Tory support rises as Lib Dems fall back in new polls

Conservative lead back up to 10 points in latest ComRes poll.

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Latest poll (ComRes/Independent on Sunday/Sunday Mirror): Conservatives 11 seats short of a majority.

No fewer than four new polls out tonight, all of which show a rise in support for the Conservatives. The most striking is the latest ComRes survey for the Independent on Sunday and the Sunday Mirror, which has the Tory lead up to 10 points, the highest since February.

The poll puts the Conservatives up 2 points to 38 per cent, with the Lib Dems down 1 to 25 per cent and Labour also down 1 to 28 per cent. If repeated at the election on a uniform swing, those figures would leave Cameron 11 seats short of a majority. But in practice, since the Tories are still likely to perform disproportionately well in the marginals, a lead of this size should be just enough for a majority.

Elsewhere, the YouGov daily tracker has the Tories up 1 to 35 per cent, the Lib Dems unchanged on 28 per cent and Labour down 1 to 27 per cent. On a uniform swing, this result would leave the Conservatives 41 seats short of a majority.

It seems safe to conclude that David Cameron's winning performance in the final leaders' debate has given the Tories a slight boost. At the very least, it looks like the Conservatives can expect to emerge as the single largest party on Friday morning, with the Lib Dems providing "confidence and supply" in a hung parliament.

New Statesman Poll of Polls

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Hung parliament: Conservatives 31 seats short of a majority.

The latest ICM/Sunday Telegraph survey provides further evidence of a Conservative bounce. The poll puts the Tories up 3 points to 36 per cent, Labour up 1 to 29 per cent and the Lib Dems down 3 to 27 per cent. Labour will be relieved that ICM, like YouGov, suggests the Lib Dem surge is abating.

But there's also a new Angus Reid survey for the Sunday Express that has the Tories up 2 to 36 per cent, the Lib Dems down 1 to 29 per cent and Labour unchanged on just 23 per cent.

Gordon Brown will have to hope that Mike Smithson's golden rule -- that the survey with Labour in the least favourable position is normally the most accurate -- is mistaken this time. On a uniform swing, those figures would leave the Tories just three seats short of a majority.

UPDATE: The final poll of the night, a BPIX survey for the Mail on Sunday, has the Tories unchanged on 34 per cent, the Lib Dems unchanged on 30 per cent and Labour up 1 to 27 per cent.

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George Eaton is political editor of the New Statesman.

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UnHerd's rejection of the new isn't as groundbreaking as it seems to think

Tim Montgomerie's new venture has some promise, but it's trying to solve an old problem.

Information overload is oft-cited as one of the main drawbacks of the modern age. There is simply too much to take in, especially when it comes to news. Hourly radio bulletins, rolling news channels and the constant stream of updates available from the internet – there is just more than any one person can consume. 

Luckily Tim Montgomerie, the founder of ConservativeHome and former Times comment editor, is here to help. Montgomerie is launching UnHerd, a new media venture that promises to pull back and focus on "the important things rather than the latest things". 

According to Montgomerie the site has a "package of investment", at least some of which comes from Paul Marshall. He is co-founder of one of Europe's largest hedge funds, Marshall Wace, formerly a longstanding Lib Dem, and also one of the main backers and chair of Ark Schools, an academy chain. The money behind the project is on display in UnHerd's swish (if slightly overwhelming) site, Google ads promoting the homepage, and article commissions worth up to $5,000. The selection of articles at launch includes an entertaining piece by Lionel Shriver on being a "news-aholic", though currently most of the bylines belong to Montgomerie himself. 

Guidelines for contributors, also meant to reflect the site's "values", contain some sensible advice. This includes breaking down ideas into bullet points, thinking about who is likely to read and promote articles, and footnoting facts. 

The guidelines also suggest focusing on what people will "still want to read in six, 12 or 24 months" and that will "be of interest to someone in Cincinnati or Perth as well as Vancouver or St Petersburg and Cape Town and Edinburgh" – though it's not quite clear how one of Montgomerie's early contributions, a defence of George Osborne's editorship of the Evening Standard, quite fits that global criteria. I'm sure it has nothing to do with the full page comment piece Montgomerie got in Osborne's paper to bemoan the deficiencies of modern media on the day UnHerd launched. 

UnHerd's mascot  – a cow – has also created some confusion, compounded by another line in the writing tips describing it as "a cow, who like our target readers, tends to avoid herds and behave in unmissable ways as a result". At least Montgomerie only picked the second-most famous poster animal for herding behaviour. It could have been a sheep. In any case, the line has since disappeared from the post – suggesting the zoological inadequacy of the metaphor may have been recognised. 

There is one way in which UnHerd perfectly embodies its stated aim of avoiding the new – the idea that we need to address the frenetic nature of modern news has been around for years.

"Slow news" – a more considered approach to what's going on in the world that takes in the bigger picture – has been talked about since at least the beginning of this decade.

In fact, it's been around so long that it has become positively mainstream. That pusher of rolling coverage the BBC has been talking about using slow news to counteract fake news, and Montgomerie's old employers, the Times decided last year to move to publishing digital editions at set points during the day, rather than constantly updating as stories break. Even the Guardian – which has most enthusiastically embraced the crack-cocaine of rolling web coverage, the live blog – also publishes regular long reads taking a deep dive into a weighty subject. 

UnHerd may well find an audience particularly attuned to its approach and values. It intends to introduce paid services – an especially good idea given the perverse incentives to chase traffic that come with relying on digital advertising. The ethos it is pitching may well help persuade people to pay, and I don't doubt Montgomerie will be able to find good writers who will deal with big ideas in interesting ways. 

But the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous. There are plenty of ways for people to disengage from the news cycle – and plenty of sources of information and good writing that allow people to do it while staying informed. It's just that given so many opportunities to stay up to date with what has just happened, few people decide they would rather not know.