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Top 5 parties by newspaper and Twitter mentions

Results from the NS Digital Dashboard.

By Jon Bernstein

So just over a week into the campaign, which parties have been generating most noise? Assuming all publicity is good publicity, then the BNP, Ukip and the Green Party will be pleased with their print and online coverage.

It’s well worth noting, of course, that the Twitter numbers are not correlated with the parties’ popularity or their numbers of supporters — in particular, a good 50 per cent of the BNP posts (based on a 200-tweet sample) are negative.

 

 

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The number-crunching comes courtesy of Resolver Systems. More of this soon.

Top 5 parties in newspapers (in reverse order):
– (“Green Party”, 41)
– (“Ukip”, 45)
– (“Liberal Democrats”, 248)
– (“Conservatives”, 879)
– (“Labour Party”, 924)

Top 5 parties on Twitter (in reverse order):
– (“BNP”, 3,423)
– (“Ukip”, 4,412)
– (“Liberal Democrats”, 5,503)
– (“Conservatives”, 23,477)
– (“Labour Party”, 44,624)

Note: These numbers are based on how frequently parties, people and topics were mentioned on Twitter and in the major UK newspapers over the past week, with a number of adjustments to make sure that only mentions relating to the general election are considered. Mentions can be positive, negative or neutral, and should not be confused with popularity.

 

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Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team. The best way to sign up for The Green Transition is via spotlightonpolicy.substack.com
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