New Tory poster as Saatchi lays on the sarcasm
Gordon Brown is again the focus.
By Jon Bernstein Published 28 March 2010 13:29
Here's the latest Conservative Party poster, the first from the newly returned M&C Saatchi. And, in effect, it is more of the same -- with added sarcasm. "I took millions from pensions. Vote for me," it reads. Yeah, right.
Since early disasters with an "airbrushed" David Cameron and the equally ridiculed "I've never voted Tory but . . ." campaign, Tory strategists have turned away from their man and towards their opponents -- in the hope that the negative "five more years of Gordon Brown" theme will hit home.
We await MyDavidCameron.com's response.
UPDATE: OK, so we don't have to wait for MyDavidCameron. The artwork below comes courtesy of Tom Freeman and RobinKRS, respectively. Nice work, both. Keep them coming.
UPDATE II: Even more spoof posters here.

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39 comments
Surely the Saatchis are just doing what all the old-school advertising did, they're copying someone else's idea – in this case the MyDavidCameron.com fun.
Completely misses the point, but perhaps sums the Tories up. One is put together by the public to poke fun at their pomposity and delusion, theirs is put together by a small group of old, rich men to gain power.
When you ain't got a policy, go negative.
Great opportunity for myDavidCameronites to put some positive messages across. "I introduced the Minimum Wage - vote for me"
Now which party cut the state link between pensions and earnings in 1980 so they reduced so much they could not afford to pay their heating bills in the winter?
Which party opposed the winter fuel payments to the elderly when Brown introduced it as Chancellor saying that pensioners should wear long johns and knit woolly jumpers?
The Conservatives!
This new poster campaigns deserves to go the way of the previous ones and backfire on the Tories!
Which party so mismanaged the economy that the IMF was called in, forcing the incoming government to make drastic cuts in the welfare state in 1980? The 1980's I lived in were all about UK Plc recovering from excessive borrowing in the 1970's. 30 years later, the 2010's are going to be all about recovering from excessive borrowing in the 2000's. Labour is bad for the Nation's wealth - every time.
Robin is right. His is technically far better than mine, but then I'm useless with almost all software: http://viva-freemania.blogspot.com/2010/03/new-agency-new-posters-new-sp...
I find it bizarre not so much that the Tories are attacking Gordon Brown, as that they're attacking him on *this*. The 'pensions raid' was about a decade ago. So was the gold sell-off, which they brought up in parliament last week. These aren't going to swing people who voted Labour in 2005.
here you go : http://twitpic.com/1bio25
Go on guys, get yourselves worked up, have a good foam. A few thousand political geeks on the internet will see your spoofs. A few hundred thousand key voters in the marginals will see the Tory efforts.
Five more years? No thanks.
rob, we're having a laugh - it's called a sense of humour. Compare and contrast with the nasty sarcasm of your bunch.
Gordon needs to get Labour's impressive economic record from 1997 to 2010 across in bold figures to the voters
Govt Borrowing from £27 bn to £163 bn
Govt Debt from £347 bn to £799 bn
Growth from +3.3% to -5.0%
Inflation from 1.9% to 3.0%
Personal Debt from £492 bn to £1,460 bn
Health Spending from £43 bn to £119 bn
Education from £38 bn to £161 bn
Unemployment from 2.23 mil to 2.45 mil
Average House prices from £55k to £161k
That should do it
Poster with Gene Hunt Quote
http://twitpic.com/1dn7nv
Who2vote4. May I add Interest on govt' borrowing and debt. Greater than the Education Budget.
Price of underfunding the military in a war. 200 sevice personnel and rising.
My take on the poster...
http://url.ie/5jkx
... I don't think either party represents a positive future for the country.
DeeBee - Spot on! LOL!
Whenever I see David Cameron I hear 'Gold' by Spandau Ballet. I don't dislike him, I just find him mediocre. Much of the RW press seem to think he's a star centre forward, to me he's just bland. Anyway, here's my take on the new poster campaign.
http://twitpic.com/1bjqkj
All publicity is good publicity.
Even the spoofs.
Thanks for supporting the Conservatives.
Cactus: We don't, that's why we're having fun taking the piss
Here's another one
http://twitpic.com/1bjxsa
Osbourne really is a liability for you
And again : http://twitpic.com/1dpgbm
No football on council telly this afternoon. Devils, idle hands and all that...
http://twitpic.com/1bk38b
@atropos:
If we're going to be throwing around remarks about economic mismanagement, how about unsustainable tax cuts in 1987 to win an election, leading to 10% inflation, an entry and ignominious exit from the ERM and interest rates going from 10% to 12% to 15% and then back to 10% in one day.
By the way what would YOU have done to sort out the banking crisis? Follow George Osborne's bugger all strategy?
And before you start wittering about Nu Liebore etc I probably despise them more than you do, I just don't see how the party that gave us Broken Britain can do any better.
Have M&C just used their house font? That's a bit lazy...
pic of Cameron, slogan 'I cut my teeth advising Norman Lamont - vote for me'
Aaaah!
The man with the five o'clock shadow.
He's always the bad guy in the cowboy films shown to our grandchildren every week in the Saturday morning matinees, yes?
Lets run with it!
Then we can do a poster with Brown wearing a feathered head dress like the nasty red-indians in the other cowboy films - lets make that one about immigration.
......
Sheeesh!
The cliches. It's enough to make a lion weep tears of blood.
Kudos to Jon and the contributors on this page for being so quick off the mark - I've added three of the spoofs here: http://mydavidcameron.com/about/mc_saatchi_stuck_in_a_time_warp (let me know if any of your credits are wrong)
Is this the first live enhancement by a local volunteer group? http://twitpic.com/1bkujj
What about the tiny parties? Some small packets are such a surprise. (I know about the poison cliche.) You can shop satisfactorily in places other than Super?markets.
The thing is cheap money (hence unsustainable borrowing- e.g. lending people 3 times their salary for a mortgage) was essentially to blame for the start of this recession. This terrible way of lending was known for years, and Labour did nothing. Apart from looking smug and saying they'd eliminated boom and bust. Gordon Brown may have 'saved the world' but it's like me starting a house fire, rescuing the people inside and expecting to be hailed a hero.
In an age when political parties aren't even expected to keep their pre-election promises, what else is there but negative advertising. Very American - and hated there too!
Lots of fun in these spoofs though. And proof, were it needed, that you reap what you sow!
David Cameron verion:
http://moneymad.org/vote_for_me_king.jpg
Make your own blank version:
http://moneymad.org/vote_for_me.jpg
http://img51.imageshack.us/img51/7884/cameronsaatchi.png
I'd advise all those idiotic individuals using the Military Situation to stop reading the Sun/Star and Daily Snail..oops..Mail.
Im speaking as a currently serving member of the armed forces. Namely 42 Commando, RM. When i joined in 1994 we were in an abismal state. Clansman Analogue communications, so poor we resorted to using our mobile phones on operations, Clansman which neccesitated the manual coding and de-coding of all comms using the god awful BATCO wallets, Using the SA-80 L85/A1 which would jam and fail, magazine fell off due to poorly placed magazine release catches, LSW which was awful as a light support weapon, the RGGS (Rifle Grenade General Service)which needed ballistite rounds to fire from the SA-80 with a poorly placed side-sight which would regularly rip a soldiers cheek open, the LAW 94 anti tank weapon which would misfire,fall to bits and on a training exercise to Oman ripped a marine from my units arm off when the muniton fired and took the Tube containing the munition and trigger housing with it, the old body armour that wouldnt even stop a pen knife let alone 5.56 or 7.62 round and was so thin and had those stupid removable ceramic plates that only covered your heart from the front and from the back, so bad the the standard joke was that it was only good at keeping your guts together until you were buried, The old helmets which were ok at best, 105mm light guns that had to be aligned and bought to bear using manual optical instruments, a war, the Falklands that lasted merely weeks/months and yet claimed the lives of nearly as many as in 8+ years of Afghanistan, probably helped along by the fact that 7 ENTIRE BATTALIONS of infantry had NO BODYARMOUR WHATSOEVER in the Falklands., i should know my father fought there and cursed Thatcher ever since....i could go on but now lets consider what we've been given under Labour. BOWMAN SECURE DIGITAL communications equipment (no BATCO wallets for us anymore) all comms can be read out in real time without worry of enemy eavesdropping and counter measures, the upgraded SA-80 L85/A2 which rarely jams (if looked after, if it jams blame poor soldiering, its never jammed on me or my lads), the USGL (UnderSlung Grenade Launcher) a great improvement on the old RGGS, The Javelin anti tank weapon that makes the LAW94 (under the tories) look positively archaic, Mastiff and Bulldog vehicles, well armoured and heavily armed, WMIK Vehicles bristling with armaments and fast cross country, the L-96 7.62mm and AW .338 Lapua magnum Sniper rifles, Mini-Mi LMG light machine gun a vast vast improvement on the LSW, being used in ADDITION to the LSW,the 40mm AGL Automatic Grenade Launcher which provides truly AWESOME firepower to us on the ground, Eurofighter Typhoon, the AGLS Automatic Gun Laying System, meaning fire missions called in by BOWMAN to the guns at the rear no longer are dependant on MANUAL use of optical gun laying systems..its all linked to BOWMAN and hence, GPS , meaning pin point RAPID fire missions can be bought down on the enemy....merlin helicopters, Apache Longbow gunships, the new MKIII helmet, the Osprey body armour which offers truly superb ballistic protecion, the most advanced field hospitals in the world, so good in fact that several US surgeons stated they were "Envious"....shall i go on?....a budget that labour has taken from £20Bn under the CON-servatives to £40Bn under Labour. Are we to take SIR General Dannats word that we are underfunded? wow a guy that hasnt seen frontline action in over 20 years and a man who has already been exposed as A True CON-servative by asking for a place in the Tory admin/Cabinet in return for his being Defence Advisor IF they were to be elected. The mans a buffoon. As my CO said recently to Heart Radio, "Never in his 26 years with teh Royal Marines have we ever been so well equipped and well funded" .
I'd love for the Sun/Star/Mail to spend a week or two with us on our next tour and hear what us lads on the frontline have to say about Labour spending on the military...second to none. We have got all the kit we need and its new and top notch..i couldnt have said the same while serving under the Tories as a kid.
Vote CON-servative and DAVE SCameron?? you have no chance sonny jim.
Vote Labour?? you bet your backside i will.
Sgt A Jennings
I put soldiers in unprotected landrovers who got maimed vote for me.
Gordon Brown
I ralied the cabinet for the biggest foreign policy debacle going to war in iraq.
Vote for Me Gordon Brown
Amazing that whenever Cameron tells us what he's going to do - campaign positively, say, or bring about an end to yahboo politics - somehow the opposite happens.
Is he really that incompetent?
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If Saatchi & Saatchi fails, as seems likely, they could always try Lynton Crosbie. But he's probably busy trying to get Boris in as Leader of the Oppo after May 7. The Tories have chosen a great picture of Gordon though.
Latest Tory Spoof Poster created today 30th March
MUST SEE!!! http://tinyurl.com/y8w2qp9
The One M&C Saatchi didn't come up with
Latest Spoof Posters created today 30th March
MUST SEE!!!
http://tinyurl.com/y8w2qp9
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