Brand Palin is a constantly expanding, morphing, multi-tentacled octopus of a situation and we are soon to be presented with its latest incarnation, the nature documentary!
According to rumour, the former governor is asking Discovery for $1.2m per episode for Sarah Palin's Alaska, which would make the series one of the most expensive nature programmes ever made. Obviously none of this is confirmed, but by God if there's even a hint of truth in it then it's pretty astonishing.
The gargantuan sum aside, doesn't Palin prefer to shoot animals rather than observe their idiosyncrasies? I can't really imagine her, Attenborough-style, skulking down on her haunches for hours and whispering at spiders through a bush.
But maybe Sarah will prove her doubters wrong, leading the viewer through the Alaskan wonderland with delicacy. She certainly loves the place, and looks confident in the company of a dead fish. (Atters, I think your nature-doc throne is safe. Panic not.)