Politics 10 March 2010 Morning Call: pick of the comment The ten must-read pieces from this morning's papers. Print HTML 1. Keep plugging away. The brand is a winner (Times) The Tories think that the job of changing their party's image is complete, says Daniel Finkelstein. It isn't -- they must continue to reinforce their new brand. Complacency could be fatal. 2. The Innocent smoothies of politics are still the party of the rich (Guardian) Jonathan Freedland agrees that the Conservative Party rebranding was an early success. But, he says, the Michael Ashcroft tax scandal plays into the public's expectations of the party -- the new Tory brand can't survive many more ugly revelations. 3. Charisma can only go so far for Cameron (Financial Times) All the charisma in the world can't sort out the contradictions in the new Conservative message, says Matthew Engel. At the end of the day, politics is about beef as well as beefcake. 4. An appeal to the better nature of the baby boomers -- and Boris Johnson (Daily Telegraph) The Tory front-bencher David Willetts responds to the Mayor of London's column in Monday's Telegraph, which challenged the argument of his new book. Willetts reaffirms that the contract between the generations is broken. 5. Belfast: this deal is a big deal (Guardian) Devolution completes the Northern Irish jigsaw, but, says Denis Murray, in two years no one will remember that it was an issue. The DUP's main problem now is the formation of an ultra-traditionalist party that will split the unionist vote three ways. 6. Don't write off the US economy (Independent) China and India may be growing much faster, says Hamish McRae, but in technical innovation there's no contest: the rest of the world looks to the United States for innovation. 7. Where have all the female firebrands gone? (Times) In 1997 a record number of women MPs got into parliament, says Suzy Jagger. But their biggest achievement was getting elected -- women are not making heavyweight policy on the front benches, or causing trouble from the back benches. 8. Straw has left justice to the tender mercies of the press (Guardian) The chief enemy of British freedom today is the British press, according to Simon Jenkins. Under the banner of transparency, ministers have allowed a frenzy of blame to develop around the Jon Venables case. This is a decline from the rule of law back towards the lynch mob. 9. Europe must confront its real economic problems (Independent) Blaming speculators for the eurozone's woes is a displacement activity, says the leading article. Europe needs fundamental reforms to its labour markets and a big shift in internal demand. 10. Rob rich bankers and give money to the poor (Times) Jeffrey Sachs makes the case for a Robin Hood tax on financial transactions; after all, Wall Street and the City did so little to deserve their record profits. Follow the New Statesman team on Twitter. › Web Only: the best of the blogs Subscribe More Related articles Metro mayors can help Labour return to government How the Brexit referendum has infantilised British politics Vote Leave have won two referendums. Can they win a third?