Could Labour win the election?

Tory lead falls to just 2 points.

New Statesman - Polls Guide_1267355604099

Latest poll (Sunday Times/YouGov): Labour nine seats short of a majority.

"Gordon Brown on course to win election" is a headline almost no one would have expected to see at this stage of the electoral cycle. But today's YouGov poll confirms what a terrible start the Conservatives have made to their campaign. It puts the Tories on 37 per cent, just 2 points ahead of Labour, and the party's lowest lead since December 2008.

If the figures were repeated on a uniform swing at the election, Labour would emerge as the largest single party in a hung parliament, nine seats short of an overall majority.

The poll is particularly alarming for the Tories for two reasons. First, it suggests that the potential number of Labour voters is far higher than previously thought.

Second, it suggests that the Tories suffer when their policies come under sustained scrutiny. Brown's call for voters to "take a second look at us, and a long, hard look at them" seems to have resonated with the media and the public.How else can we explain the Conservatives' precipitous decline?

New Statesman poll of polls

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Labour 28 seats short of a majority.

As I've pointed out before, the fragile nature of the economic recovery appears to be working in Brown's favour -- it strengthens his argument that immediate spending cuts would damage the economy and upsets the Tories' message. The poll also confirms that the bullying allegations against the PM have done no damage to Labour's support. It may be that the voters actually rather like being led by someone with a bit of a temper.

Brown will surely now be tempted to call an election while the political momentum is with Labour and go to the country in April. But I'd still be surprised if he doesn't plump for 6 May in order to avoid the cost of holding two separate elections.

As a word of caution to Labour optimists, it's worth pointing out that there's still almost no chance of Brown winning an overall majority. Boundary changes mean that Labour's 66-seat majority has fallen to a notional lead of 48. This leaves Cameron with only 24 seats to win to knock off Labour's overall advantage. I expect the Tories still to be leading in the key marginals.

But for Labour to emerge as the largest single party would be an astonishing turnaround. That the Tories are still struggling to defeat a government battered by recession and the expenses scandal is quite remarkable.

Can Cameron lead a successful Tory comeback? He has done so before, of course, in the run-up to the election-that-never was. We'll begin to find out later today.

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George Eaton is political editor of the New Statesman.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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