Commons Confidential

This Morgan with Gordon.

The word in Westminster is that Sarah Brown convinced her hubby it would be a terrific idea to appear on Life Stories, Piers Stefan Pughe-Morgan's ITV choke-fest. Morgan, used to interviewing D-listers such as Jordan and Vinnie Jones, couldn't believe his luck. The Mail on Sunday, which pays Morgan handsomely as a columnist, was spun the story that the PM had wept buckets about his ten-day-old daughter's death in 2002. But No 10 insisted that, while he had welled up, no tears flowed down the prime ministerial cheeks. A strategist muttered that what's good for Morgan ain't necessarily good for Labour.

The shoe repair millionaire Edward "Timmy" Timpson is feeling down at heel. The Tory MP was overheard complaining that David Cameron has barely spoken to him since the May 2008 by-election spectacular in Crewe. Now crestfallen, Timmy knows how the Tory front bench feels.

David Miliband speaks at so many Labour events that it's whispered he'd go to the opening of a milk bottle if there were party votes in it. Newly selected would-be Labour MPs receive a note of congratulations, I hear, from Ed Balls. The determined letter writers include Keith Vaz and Denis MacShane. It may be a coincidence that if Labour loses there'll be leadership and shadow cabinet ballots. Or maybe, just maybe, there's a direct connection.

New Labour's Stalinist Tendency mock the perpetually-pleased-with-himself Tony Wright's call for elected select committee chairs. Old hands recall Wright proposing his own, erm, appointment as head of the Commons reform body.

The impending departure of Gordon Brown's little helper, Nigel Griffiths, has triggered a scramble for his office. I'm told Keir Hardie once occupied his bolt-hole near the hairdressing salon. Wee Nigel was accused of cavorting with a scantily clad brunette on the sofa. A comrade mentally measuring the curtains added that he'd ask for the upholstery to be steam-cleaned.

Lurch-like Stephen Timms says the Treasury is unable to issue a constituency guide to estates benefiting from Cameron's £1m inheritance-tax giveaway. Postcodes, said Lurch, are often omitted from wills. Do the super-rich misplace mansions?

Kevin Maguire is associate editor (politics) of the Daily Mirror.

This article appears in this week's New Statesman.

 

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Kevin Maguire is Associate Editor (Politics) on the Daily Mirror and author of our Commons Confidential column on the high politics and low life in Westminster. An award-winning journalist, he is in frequent demand on television and radio and co-authored a book on great parliamentary scandals. He was formerly Chief Reporter on the Guardian and Labour Correspondent on the Daily Telegraph.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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