Beware the power of the tweet

Political parties need to leave the old command-and-control structures behind

The purpose of holding the Chilcot inquiry into the Iraq war in public was to ensure transparency. But with the frenetic pace of today's media, the truth often gets mangled, as time for serious analysis is replaced by instant judgement. The advent of 24-hour news channels, blogs and Twitter (which is often the first place where stories break) has placed a premium on shock headlines.

Take the attempted coup by Patricia Hewitt and Geoff Hoon. Chatter about the plotting dominated the news for days, but it transpired that it was supported by only five other MPs. Or the furore Islam4UK caused with its plans for a march, which garnered huge coverage despite this being little more than, according to one expert, a "tiny group of extremists".

With so many media outlets, the purveyors of news are desperate to catch your eye. The usual news cycle is being replaced by what Paul Staines, aka Guido Fawkes, calls "news streams". One lobby journalist told me that writing blogs can be liberating for someone used to working with sub-editors, but it can also become a distraction. "You have to remind yourself to go and talk to MPs," he said.

But while the digital world that we live in has its downsides, it has provided an exciting new arena for exchange of information between the government and the governed, or between one activist and another.

Since it launched in May, the online campaigning organisation 38 Degrees has attracted more than 60,000 members. Based on the successful model of the five-million-strong Moveon.org in the US, 38 Degrees is urging people to petition John Chilcot with what they see as important questions for Tony Blair.

This kind of activism -- largely unreported by the mainstream media, but uniting those with a desire for substance over sensationalism -- is typical of what many see as a yearning for greater engagement and accountability in politics. Last November, I attended the annual assembly of London Citizens at the Barbican Centre, where representatives of 50,000 people debated the living wage and other critical economic issues, as well as danced and drank and socialised. James Purnell said that the evening would have felt "quite familiar to Keir Hardie and the trade unionists and churchgoers who founded the Labour movement".

Or what about Power 2010, a new body funded by Joseph Rowntree that has already attracted 25,000 votes on its long list of proposed reforms for British democracy? Each of these organisations is bypassing conventional party politics, building a pluralistic movement and effecting change.

These developments are taking place while the main parties have been sleep-walking into the 21st century, haemorrhaging members. Labour membership is down from 400,000 in 1997 to 170,000 today, while the Tories have lost a quarter of their membership since David Cameron became leader. Little wonder when the big decisions have been taken in small cabals, with little sense of the membership's point of view.

The respective party headquarters on Victoria Street in London are trying to learn from this grass-roots activism. "The internet challenges a lot of the assumptions that established organisations are based on," says Sam Coates, deputy head of new media for the Tories. "What political parties do day to day will increasingly merge with the activities of interest groups and media organisations."

Both major parties were obviously inspired by Barack Obama's presidential campaign. Labour has harvested tens of thousands of email addresses from voters who care about the environment through Ed's Pledge, a website dedicated to action on climate change. Similar sites encourage activism for development aid and the ban on fox-hunting, and help the party meet people in their own space.

Labour has sent out 20 different versions of an email from Harriet Harman asking for donations to find out which approach worked best. Meanwhile, the Tories have put their draft manifesto to the test by inviting questions and comments through Google Moderator.

The Conservatives -- with their vibrant blogosphere and snazzy website -- were quicker to adopt the lessons from the US, but Labour appears more adept at responding to the latest innovations. Twitter didn't feature in Obama's campaign but has quickly become Labour's mode of choice. Tweetminster, an aggregator of political tweets, published a report this past week showing that the Labour Party has more activity on Twitter than the Conservatives and the Liberal Democrats combined.

"We are providing the tools so that people are able to mobilise of their own accord," one Labour insider told me. The Manchester-based activist Grace Fletcher-Hackwood took up the challenge and has used Twitter to encourage Labour supporters all around the country to spend their Monday evenings speaking to voters through an application on Labour's website.

There is a warning, however, from the Labour blogger and activist Luke Akehurst. "Blogs, tweets and Facebook are actually more likely to be what loses a party the election than what wins it," he says. "As the Damian McBride affair showed, one ill-considered email, tweet, blog post or Facebook status upset by a candidate or campaigner can provide a lot of ammo for the old-fashioned media to shred a party's campaign with."

Once campaigning starts in earnest, party leaders will find themselves balancing these concerns. But if political parties want to emulate the new movement politics, they will need to leave the old tribalism and command-and-control structures behind.

Will Straw is editor of Left Foot Forward

This piece originally appeared in the 1 February issue of the New Statesman

 

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Will Straw is Director of Britain Stronger In Europe, the cross-party campaign to keep Britain in the European Union. 

This article first appeared in the 01 February 2010 issue of the New Statesman, Unforgiven

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Want to send a positive Brexit message to Europe? Back Arsene Wenger for England manager

Boris Johnson could make a gesture of goodwill. 

It is hard not to feel some sympathy for Sam Allardyce, who coveted the England job for so many years, before losing it after playing just a single match. Yet Allardyce has only himself to blame and the Football Association were right to move quickly to end his tenure.

There are many candidates for the job. The experience of Alan Pardew and the potential of Eddie Howe make them strong contenders. The FA's reported interest in Ralf Rangner sent most of us scurrying to Google to find out who the little known Leipzig manager is. But the standout contender is Arsenal's French boss Arsene Wenger, 

Would England fans accept a foreign manager? The experience of Sven Goran-Eriksson suggests so, especially when the results are good. Nobody complained about having a Swede in charge the night that England won 5-1 in Munich, though Sven's sides never won the glittering prizes, the Swede proving perhaps too rigidly English in his commitment to the 4-4-2 formation.

Fabio Capello's brief stint was less successful. He never seemed happy in the English game, preferring to give interviews in Italian. That perhaps contributed to his abrupt departure, falling out with his FA bosses after he seemed unable to understand why allegations of racial abuse by the England captain had to be taken seriously by the governing body.

Arsene Wenger could not be more different. Almost unknown when he arrived to "Arsene Who?" headlines two decades ago, he became as much part of North London folklore as all-time great Arsenal and Spurs bosses, Herbert Chapman or Bill Nicholson, his own Invicibles once dominating the premier league without losing a game all season. There has been more frustration since the move from Highbury to the Emirates, but Wenger's track record means he ranks among the greatest managers of the last hundred years - and he could surely do a job for England.

Arsene is a European Anglophile. While the media debate whether or not the FA Cup has lost its place in our hearts, Wenger has no doubt that its magic still matters, which may be why his Arsenal sides have kept on winning it so often. Wenger manages a multinational team but England's football traditions have certainly got under his skin. The Arsenal boss has changed his mind about emulating the continental innovation of a winter break. "I would cry if you changed that", he has said, citing his love of Boxing Day football as part of the popular tradition of English football.

Obviously, the FA must make this decision on football grounds. It is an important one to get right. Fifty years of hurt still haven't stopped us dreaming, but losing to Iceland this summer while watching Wales march to the semi-finals certainly tested any lingering optimism. Wenger was as gutted as anybody. "This is my second country. I was absolutely on my knees when we lost to Iceland. I couldn't believe it" he said.

The man to turn things around must clearly be chosen on merit. But I wonder if our new Foreign Secretary Boris Johnson - albeit more of a rugger man himself - might be tempted to quietly  suggest in the corridors of footballing power that the appointment could play an unlikely role in helping to get the mood music in place which would help to secure the best Brexit deal for Britain, and for Europe too.

Johnson does have one serious bit of unfinished business from the referendum campaign: to persuade his new boss Theresa May that the commitments made to European nationals in Britain must be honoured in full.  The government should speed up its response and put that guarantee in place. 

Nor should that commitment to 3m of our neighbours and friends be made grudgingly.

So Boris should also come out and back Arsene for the England job, as a very good symbolic way to show that we will continue to celebrate the Europeans here who contribute so much to our society.

British negotiators will be watching the twists and turns of the battle for the Elysee Palace, to see whether Alain Juppe, Nicolas Sarkozy end up as President. It is a reminder that other countries face domestic pressures over the negotiations to come too. So the political negotiations will be tough - but we should make sure our social and cultural relations with Europe remain warm.

More than half of Britons voted to leave the political structures of the European Union in June. Most voters on both sides of the referendum had little love of the Brussels institutions, or indeed any understanding of what they do.

But how can we ensure that our European neighbours and friends understand and hear that this was no rejection of them - and that so many of the ways that we engage with our fellow Europeans rom family ties to foreign holidays, the European contributions to making our society that bit better - the baguettes and cappuccinos, cultural links and sporting heroes remain as much loved as ever.

We will see that this weekend when nobody in the golf clubs will be asking who voted Remain and who voted Leave as we cheer on our European team - seven Brits playing in the twelve-strong side, alongside their Spanish, Belgian, German, Irish and Swedish team-mates.

And now another important opportunity to get that message across suddenly presents itself.

Wenger for England. What better post-Brexit commitment to a new Entente Cordiale could we possibly make?

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.