Labour is wise to target the Mumsnet vote

Attack ad highlights Tory plans to cut tax credits.

Unable to match the Conservatives' billboard blitz, Labour has taken to Mumsnet in an effort to woo female voters away from David Cameron. The attack ad (see screen grabs, below) targets Tory plans to scale back child tax credits and warns mothers that they'll "get less than they bargained for" if they vote Conservative.

George Osborne promised in his party conference speech to save £400m by scrapping "tax credits to families with incomes over £50,000". But the Institute for Fiscal Studies last week calculated that such a cut would save only £45m. For Osborne to save £400m, the IFS worked out, he would need to lower the threshold to £31,000, not £50,000.

Mumsnet 1

Labour's decision to target female voters through the campaign is a canny move. It was the defection of women from the Tories that handed power to Labour in 1997, and that secured the party's re-election in 2001 and 2005.

Mumsnet 2

At the last election, 38 per cent of women voted for Labour, compared to 34 per cent of men. Without female voters, Labour's majority in 2005 would have been 23 seats, rather than the 66 it actually won. Women are one of the key groups yet to be won over by Cameron: a recent ComRes poll gave Labour a 4-point lead among female voters.

Mumsnet 3

As the economy begins to recover, the Tories' plan to curb middle-class welfare could well turn out to be a vote loser. Expect Labour to use this line of attack repeatedly in the election campaign.

Mumsnet 4

 

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George Eaton is political editor of the New Statesman.

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The section on climate change has already disappeared from the White House website

As soon as Trump was president, the page on climate change started showing an error message.

Melting sea ice, sad photographs of polar bears, scientists' warnings on the Guardian homepage. . . these days, it's hard to avoid the question of climate change. This mole's anxiety levels are rising faster than the sea (and that, unfortunately, is saying something).

But there is one place you can go for a bit of respite: the White House website.

Now that Donald Trump is president of the United States, we can all scroll through the online home of the highest office in the land without any niggling worries about that troublesome old man-made existential threat. That's because the minute that Trump finished his inauguration speech, the White House website's page about climate change went offline.

Here's what the page looked like on January 1st:

And here's what it looks like now that Donald Trump is president:

The perfect summary of Trump's attitude to global warming.

Now, the only references to climate on the website is Trump's promise to repeal "burdensome regulations on our energy industry", such as, er. . . the Climate Action Plan.

This mole tries to avoid dramatics, but really: are we all doomed?

I'm a mole, innit.