Labour is wise to target the Mumsnet vote

Attack ad highlights Tory plans to cut tax credits.

Unable to match the Conservatives' billboard blitz, Labour has taken to Mumsnet in an effort to woo female voters away from David Cameron. The attack ad (see screen grabs, below) targets Tory plans to scale back child tax credits and warns mothers that they'll "get less than they bargained for" if they vote Conservative.

George Osborne promised in his party conference speech to save £400m by scrapping "tax credits to families with incomes over £50,000". But the Institute for Fiscal Studies last week calculated that such a cut would save only £45m. For Osborne to save £400m, the IFS worked out, he would need to lower the threshold to £31,000, not £50,000.

Mumsnet 1

Labour's decision to target female voters through the campaign is a canny move. It was the defection of women from the Tories that handed power to Labour in 1997, and that secured the party's re-election in 2001 and 2005.

Mumsnet 2

At the last election, 38 per cent of women voted for Labour, compared to 34 per cent of men. Without female voters, Labour's majority in 2005 would have been 23 seats, rather than the 66 it actually won. Women are one of the key groups yet to be won over by Cameron: a recent ComRes poll gave Labour a 4-point lead among female voters.

Mumsnet 3

As the economy begins to recover, the Tories' plan to curb middle-class welfare could well turn out to be a vote loser. Expect Labour to use this line of attack repeatedly in the election campaign.

Mumsnet 4

 

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George Eaton is political editor of the New Statesman.

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Police shoot man in parliament

A man carrying what appeared to be a knife was shot by armed police after entering the parliamentary estate. 

From the window of the parliamentary Press Gallery, I have just seen police shoot a man who charged at officers while carrying what appeared to be a knife. A large crowd was seen fleeing from the man before he entered the parliamentary estate.

After several officers evaded him he was swiftly shot by armed police.

Ministers have been evacuated and journalists ordered to remain at their desks. 

More follows. Read Julia Rampen's news story here.

Armed police at the cordon outside Parliament on Wednesday afternoon. Photo: Getty

George Eaton is political editor of the New Statesman.