Labour is wise to target the Mumsnet vote

Attack ad highlights Tory plans to cut tax credits.

Unable to match the Conservatives' billboard blitz, Labour has taken to Mumsnet in an effort to woo female voters away from David Cameron. The attack ad (see screen grabs, below) targets Tory plans to scale back child tax credits and warns mothers that they'll "get less than they bargained for" if they vote Conservative.

George Osborne promised in his party conference speech to save £400m by scrapping "tax credits to families with incomes over £50,000". But the Institute for Fiscal Studies last week calculated that such a cut would save only £45m. For Osborne to save £400m, the IFS worked out, he would need to lower the threshold to £31,000, not £50,000.

Mumsnet 1

Labour's decision to target female voters through the campaign is a canny move. It was the defection of women from the Tories that handed power to Labour in 1997, and that secured the party's re-election in 2001 and 2005.

Mumsnet 2

At the last election, 38 per cent of women voted for Labour, compared to 34 per cent of men. Without female voters, Labour's majority in 2005 would have been 23 seats, rather than the 66 it actually won. Women are one of the key groups yet to be won over by Cameron: a recent ComRes poll gave Labour a 4-point lead among female voters.

Mumsnet 3

As the economy begins to recover, the Tories' plan to curb middle-class welfare could well turn out to be a vote loser. Expect Labour to use this line of attack repeatedly in the election campaign.

Mumsnet 4


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George Eaton is political editor of the New Statesman.

Photo: Getty Images
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The Fire Brigades Union reaffiliates to Labour - what does it mean?

Any union rejoining Labour will be welcomed by most in the party - but the impact on the party's internal politics will be smaller than you think.

The Fire Brigades Union (FBU) has voted to reaffiliate to the Labour party, in what is seen as a boost to Jeremy Corbyn. What does it mean for Labour’s internal politics?

Firstly, technically, the FBU has never affliated before as they are notionally part of the civil service - however, following the firefighters' strike in 2004, they decisively broke with Labour.

The main impact will be felt on the floor of Labour party conference. Although the FBU’s membership – at around 38,000 – is too small to have a material effect on the outcome of votes themselves, it will change the tenor of the motions put before party conference.

The FBU’s leadership is not only to the left of most unions in the Trades Union Congress (TUC), it is more inclined to bring motions relating to foreign affairs than other unions with similar politics (it is more internationalist in focus than, say, the PCS, another union that may affiliate due to Corbyn’s leadership). Motions on Israel/Palestine, the nuclear deterrent, and other issues, will find more support from FBU delegates than it has from other affiliated trade unions.

In terms of the balance of power between the affiliated unions themselves, the FBU’s re-entry into Labour politics is unlikely to be much of a gamechanger. Trade union positions, elected by trade union delegates at conference, are unlikely to be moved leftwards by the reaffiliation of the FBU. Unite, the GMB, Unison and Usdaw are all large enough to all-but-guarantee themselves a seat around the NEC. Community, a small centrist union, has already lost its place on the NEC in favour of the bakers’ union, which is more aligned to Tom Watson than Jeremy Corbyn.

Matt Wrack, the FBU’s General Secretary, will be a genuine ally to Corbyn and John McDonnell. Len McCluskey and Dave Prentis were both bounced into endorsing Corbyn by their executives and did so less than wholeheartedly. Tim Roache, the newly-elected General Secretary of the GMB, has publicly supported Corbyn but is seen as a more moderate voice at the TUC. Only Dave Ward of the Communication Workers’ Union, who lent staff and resources to both Corbyn’s campaign team and to the parliamentary staff of Corbyn and McDonnell, is truly on side.

The impact of reaffiliation may be felt more keenly in local parties. The FBU’s membership looks small in real terms compared Unite and Unison have memberships of over a million, while the GMB and Usdaw are around the half-a-million mark, but is much more impressive when you consider that there are just 48,000 firefighters in Britain. This may make them more likely to participate in internal elections than other affiliated trade unionists, just 60,000 of whom voted in the Labour leadership election in 2015. However, it is worth noting that it is statistically unlikely most firefighters are Corbynites - those that are will mostly have already joined themselves. The affiliation, while a morale boost for many in the Labour party, is unlikely to prove as significant to the direction of the party as the outcome of Unison’s general secretary election or the struggle for power at the top of Unite in 2018. 

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.