Poster boy Dave and the coming campaign

Are you thinking what we're . . . Hang on, scrap that

Election posters are rarely targeted at the passing eyeballs on the Hammersmith Flyover. Rather, they are designed to create a media event that in turn gets TV, newspaper and, yes, blog coverage worth far more than the price of even the highest outdoor rate card.

And so, here we are again. The pre-campaign skirmishes will be punctuated regularly by these billboard launches, Sky News cameras in tow. In 2005, Labour used this period to launch some of its most memorable (if contentious) posters, including its attack on the Tories for their supposed £35bn cuts in public services.

This time, it's David Cameron's Conservative Party that's first with the ladders and paste. So what can we divine from poster number one?

1. Dave is going to get top billing. It's "David Cameron (featuring the Conservative Party)" and not the other way around. Given his popularity compared to his party's, that is understandable. For now, at least. But as Mike Smithson asks over at PoliticalBetting, could the Dave-specific approach become a hostage to fortune?

2. The Tories are hoping to have it both ways on policy. "I'll cut the deficit," says Poster Dave, demonstrating his economic credentials and his willingness to take tough decisions. But "not the NHS", he quickly adds, with a nod and a wink to those disenchanted Labour voters of 1997, 2001 and 2005.

It will be the Labour strategists' role to try to make a nonsense of this Janus-like approach. For example, as my colleague George Eaton notes elsewhere, the Tories may come unstuck over claims that a higher inheritance-tax threshold will be revenue-neutral. Again, two-faced: tax cuts, but not at the expense of "front-line services".

3. The Tories have ditched the dog whistle, for now. You'll remember the Lynton Crosby-inspired "Are you thinking what we're thinking?" campaign of 2005, which played to presumed fears over immigration, dirty hospitals and violent crime (see picture below). No sign, so far, of this kind of appeal to the base and, to be fair to Cameron, much of his four-year leadership has been spent repairing the damage.

But if the polls start to tighten once the campaign proper begins, there's every chance the tactics will get dirtier. After all, Michael Howard, who put his name a manifesto titled "Are you thinking what we're thinking? It's time for action", began his leadership trying to move the Conservatives back towards the centre ground.

Incidentally, you may not recall the man charged with pulling that 2005 manifesto together. His name was David Cameron.

 

Jon Bernstein, former deputy editor of New Statesman, is a digital strategist and editor. He tweets @Jon_Bernstein. 

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Green party calls on Labour, Lib Dems, and Plaid Cymru to form a "progressive alliance" next election

Will Jeremy Corbyn, Tim Farron and Leanne Wood agree to meet for talks?

The Green party leadership have called upon Labour, the Lib Dems and Plaid Cymru to work together to challenge the Tories at the next election. In an open letter, the Green leaders stress the exceptional circumstances occassioned by the vote to leave the EU:

“In a spirit of openness and transparency, we are writing to you as leaders of parties which oppose Brexit, to invite you to a cross-party meeting to explore how we best rise to the challenge posed by last week’s vote to Leave the EU.  

“We have a UK Government in chaos, an economy facing a crisis and people up and down the country facing serious hardship. There is an urgent need to make a stand against any austerity and the slashing of environmental legislation, human and workers’ rights, that may come with Brexit. 

“With the growing likelihood of an early General Election, the importance of progressive parties working together to prevent the formation of a Tory-UKIP-DUP government that would seek to enact an ultra-right Brexit scenario is ever more pressing.

Caroline Lucas shot down a rumour that she would be joining Corbyn’s shadow cabinet. But her party has decided to call for a progressive alliance and an early general election. 

Key to such cross-party talks would be the demand for electoral reform, as the leader Natalie Bennett added in a statement:

“Central to such a progressive alliance would be a commitment to proportional elections for the House of Commons and an elected second chamber.”

The call for a more plural politics follows a post-referendum surge in Green party membership, with up to 50 people joining per hour.

Here’s the letter in full:

Open letter to: Jeremy Corbyn, Tim Farron, Leanne Wood on behalf of Green Party of England and Wales,

In a spirit of openness and transparency, we are writing to you as Leaders of parties which oppose Brexit, to invite you to a cross-party meeting to explore how we best rise to the challenge posed by last week’s vote to Leave the EU.  

Britain is in crisis and people are scared about the future. Never have we had a greater need for calm leadership to be shown by politicians.  

We have a UK Government in chaos, an economy facing a crisis and people up and down the country facing serious hardship. There is an urgent need to make a stand against any austerity and the slashing of environmental legislation, human and workers’ rights, that may come with Brexit. 

With the growing likelihood of an early General Election, the importance of progressive parties working together to prevent the formation of a Tory-UKIP-DUP government that would seek to enact an ultra-right Brexit scenario is ever more pressing.

This is an opportunity to recognise that a more plural politics is in both the Left’s electoral and political interests. This crisis exposes the absurdity of our first past the post electoral system.  Just 24 per cent of those eligible to vote elected the government that called the referendum. The only fair way to proceed is to have a proportional voting system where people can back the politicians who they believe in, rather than taking a gamble and not knowing who they will end up with.  

The idea of a progressive alliance has been floated for several years, and proposals have once again been put forward in the context of the current crisis.  We believe that the time has come to urgently consider such ideas together in the context of a Westminster Government. We recognise the very different political situation in Scotland, given the strongly pro-EU majority there. We hope that co-operation between progressive parties their can ensure that this mandate is respected, and we will support them to keep all options open.

We look forward to your response,

Natalie Bennett, Leader of The Green Party of England and Wales

Steven Agnew MLA, Leader of the Green Party of Northern Ireland

Alice Hooker-Stroud, Leader of Wales Green Party

Caroline Lucas, MP for Brighton Pavilion

India Bourke is the New Statesman's editorial assistant.