Elections 4 January 2010 The Tories aim to force Labour to stick with Brown An early launch makes it harder for Labour to change leader Sign up for our weekly email * Print HTML Even by modern standards, the Tories have launched their new poster campaign with breathtaking speed and efficiency. One reason for this is that an early launch increases the chance that Labour will be forced to stick with Gordon Brown until the election. The earlier the parties get locked into the cycle of attack and counter-attack, the more unfeasible one final rebellion against the Prime Minister becomes. The Tories continue to fear that a change of leader by Labour at the eleventh hour could offer the party another chance with the voters. Today's launch makes it likelier than ever that Labour's would-be leaders will keep their powder dry. Follow the New Statesman team on Twitter › Poster boy Dave and the coming campaign George Eaton is political editor of the New Statesman. Subscribe from just £1 per issue More Related articles A general election means Jeremy Corbyn's euroscepticism is finally an asset The "BME" vote is up for grabs in the general election 2017 - who will capture it? Will Jeremy Corbyn stand down if Labour loses the general election?