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Will no one slate Apple’s iSlate?

First off, let's just remind ourselves who came up with this idea

Amid the avalanche of news articles and blogs gushing over the anticipated launch of an Apple tablet computer next week -- possibly called the iSlate or iPad, or neither -- it is perhaps worth taking stock of the situation and asking whether all the hype is really justified.

The idea of a tablet or slate PC is not new. In fact, they've been around for about ten years, and it's a format that came to the mainstream thanks to a product announcement by Microsoft in 2001, when the Redmond-based firm launched a pen-enabled computer running a licensed copy of the "Windows XP Tablet PC Edition".

It was essentially a laptop-style device that featured a touchscreen with handwriting recognition, to make it easier to jot down notes, rush off a quick sketch, or whatever. Some manufacturers opted to stay with the laptop's physical keyboard, spawning a category known as "booklets", while others dropped the keyboard in favour of just a touchscreen in a device resembling a slate.

So, first off, let's just remind ourselves who brought this concept to the mainstream -- Microsoft -- before we wonder whether Apple's version will "change the world" as some commentators are suggesting.

Second, it's worth noting that, so far, such tablets have found only a limited audience. A recent Morgan Stanley report suggested that two million tablet PCs were shipped last year, compared to 34 million netbooks and 131 million notebooks.

So why hasn't the tablet PC already overtaken more conventional laptops, notebooks or, indeed, the latest netbooks? Wikipedia has a fairly comprehensive list of disadvantages. These include the higher cost, snail-like speed of handwriting recognition compared to a keyboard, screen and hinge damage risk, less familiar ergonomics and, in most cases, a relative lack of power.

So if Apple launches a tablet-style Mac next week, will it change any of this?

There are plenty who are happy to help Apple out with a bit of hype. The Guardian ran a front-page article in its G2 section, asking: "Can Apple change the world again?"

In that article, the author, Charles Arthur, makes some excellent points, but also says: "Now, however, armed with a decent-sized screen, effortless multi-touch, sleek good looks and all those millions of apps, perhaps Apple's tablet will prove the holy grail of being the consumer favourite for watching TV and movies, reading e-books, surfing the web and playing games."

Compared to many articles, this was understated, yet it still wonders whether the iSlate will change the portable TV, e-reader, web surfing and games device markets.

Meanwhile, the technology news site Silicon.com asked: "Is Apple preparing a tablet to kill all laptops?"

Kill all laptops? However great the new iSlate, it seems inconceivable that it will replace laptops. Typing on a keyboard is still the optimal way of adding text to an email, document or even Tweet. Not only are touchscreens fragile, but their on-screen keyboards can get greasy and prove less fast and accurate than the keyboards most people are familiar with.

There's surely going to be a question over battery life. While many are saying the iSlate will revolutionise both the e-reader (digital book) and publishing industries, I'm yet to be convinced.

Charles Arthur enthuses, "The Apple tablet's reading experience is expected to be much enhanced from the current crop of handheld e-readers such as Amazon's Kindle, which launched in November 2007 and costs about £300. With its monochrome screen, plasticky white buttons and limited web browsing capabilities, you'd never mistake the Kindle for an Apple product."

But there's a reason that today's e-readers tend to opt for a monochrome screen. A digital book or e-reader is designed to mimic a book. That means it needs to be both easy on the eye and have a rather long battery life: if you can read a book for days without having to think about batteries, you certainly wouldn't want to swap that experience for one in which you must recharge a battery every few hours.

Yet even the iPhone, with a far smaller screen than any predictions for the iSlate, suffers complaints about having a limited battery life under typical usage patterns.

So it's unlikely to compete head-on with dedicated e-readers, at least if it has a bright, colour screen. And it won't kill off laptops because most people still want a keyboard, and a folding keyboard happens to protect the screen from knocks and scratches, too.

Meanwhile, in a story entitled "Apple may change the world . . . again", Fast Company says: "We're in for a massive change in the world of computing as we know it." The author, Gadi Amit, suggests that, "Since Apple has rarely (or actually . . . never?) failed with market introduction of a strategic device, I will go out on a limb and say that this might change the software industry as well."

Amit is clearly forgetting about the Apple TV set-top box, and the Apple Cube, which, as Arthur points out, was a pet project of the Apple CEO, Steve Jobs, that sank without trace.

But Amit says the iSlate will revolutionise the software market, just to add to the claims that it will revolutionise the publishing industry, reinvigorate portable gaming, kill the laptop market and shake up the e-reader market to boot.

Is there nothing this device is not predicted to revolutionise? Perhaps that will be its biggest challenge: trying to be all things to everyone. Is it an e-reader, a portable gaming device, a big iPhone, a form-changing laptop, or none of the above?

Whatever it turns out to be, I'm bored by the ridiculous hype already. Which is not to say that it won't still sell by the truckload, to those who would shoot themselves in the iFoot if Steve Jobs got up on stage to explain in charismatic fashion why they should.

Jason Stamper is the technology correspondent of the New Statesman and editor of Computer Business Review

49 comments

zipp's picture

I'm a little lost when it comes to the whole MS invented the tablet thing you start out with. First off did MS actually invent the tablet? I'm not so sure... especially since since besides the zune and 360... they arent a hardware company. Second If they did invent the tablet.. then why have they let it flounder into a joke niche category for all these years?... well because it was just another example of MS doing a half assed job with their products.

The apple tablet with almost certainly be a big deal... and apple wont say their inventing it... most likely they will reinvent the category completely.. just as they did with computers, PMP's, and phones. This is the point most people miss. Apple strength is taking a half assed or forgotten product category and reinventing it the way it should be.

Tansy's picture

The picture used here is back to front. The Apple logo always has the bite out of it to the right - trust me, I used to work for them!

Alton Higgins's picture

Microsoft invented this concept in 2001? Have you never heard of the Newton?

Tacitus's picture

I think you'll find the much derided Apple Newton predated the MS tablet. Apple's Newton 100 came out in 1993 and the first of the MS Tablet PCs around 2001..... But what's in a name.

OK if you want to be pedantic you could call the Newton a PDA and, the Tablet PC a full blown PC with a PDA case that's been fed some steroids.

Since the iPad is unlikely to run the full OSX but will most likely have a version of the iPhone OS, they aren't strictly comparable to the MS version.

Like Zipp says Apple's genius is in reinventing things and doing them right. If it's that easy, why isn't everyone else doing it?

AlfieJr's picture

hasn't it occurred to you that most consumers just don't want all the hassles of a desktop OS - any OS, Windows, Mac, or Linux - with their complexity and maintenance needs on a device that is supposed to be easy to use like a tablet? and that most desktop software is not designed to work well with a touch UI? put those two together and you have the explanation for Windows tablets' very limited success to date.

Windows CE/PocketPC/whatever it's called was intended to address this. but it was still too much like a desktop OS. and MS never created a seamless ecosystem to integrate it with everything digital.

of course the iPhone OS solved all these problems. and now Android solves the first two (still no complete ecosystem). which is why Apple's tablet might be a breakthrough device.

Microsoft missed the boat.

Chris Kubica's picture

The point is that all tablets so far have sucked. Apple's probably won't. And they'll have iTunes/The App Store/a gazillion developers to write apps for it. This hasn't happened yet with previous devices.

Kneel's picture

I think it's safe to say this guy is a bit clueless

Rob Day's picture

PC slates have failed because they use the same OS as a desktop. The input method is totally different, this is where Apple will invest their R&D unlike Microsoft who want to take the cheap option.

Wat Tyler's picture

Apple users are like religious fundamentalists

Mickey T's picture

The writer misses the point completely. The iSlate or iPad will not be a tablet PC even though it will encroach on some PC territory. Instead the device will be a big IPOD Touch. Those who have the Touch already know that it does not replace the PC but can do a lot of the same things on a smaller scale. Most importantly, the Touch and the new device take advantage of thousands of easily downloadable free or nearly free applications. It's the access the the applications combined with a bigger screen that will make the iPad/iSlate the must- have household device of every middle class Jetson family.

marmite's picture

just call it evolution !

Jason Stamper's picture

@Kneel: I think it's safe to say you have nothing to add ;-) If you disagree come up with some cogent arguments, not just silly insults. You can do better I am sure.

As for everyone banging on about the Newton, go look at Wikipedia then come back to me. It was a PDA, not a tablet PC. There is a difference, albeit subtle since the Newton was a bit of a brick. A difference nonetheless.

More delusion from the Apple fans eh!

Jason Stamper's picture

@Tansy: is it back to front or is someone in an Apple store taking the photo behind the logo shotting out? Hence there is a Virgin logo through the window -- that's outside the shop not inside.

But I do know what you mean!! I'll get it flipped, but then the Virgin billboard will be back to front. Anyway, blame Getty Images heh heh.

Jason Stamper's picture

I mean 'shooting', not 'shotting', obviously. Missed the 'o' key on my Apple Newton ;-)

newsed11's picture

Genius.

The Left really is preparing for opposition. Bleating about how unfair it is that PCs are ignored and out-hyped by Apple. A perfect reflection of the upcoming election.

A Windows Vista government promising us it's going to get it right next time....

Jason Stamper's picture

@newswed1 I can only assume you are joking. If not, do get some help, won't you.

Geek's picture

No tablet for me. A larger I touch would be nice a apple mini i book would have been super. A touch, slate, pad, sorry not in my plans. Apple's pricing moves it out of the ok I will give it a shot category.

The great news is this will spur on a UMPC that will fit in my pocket and not some slab that is destined to be an expensive paper weight

Jason Stamper's picture

@Geek -- good points. Thanks for comments.

Jason Stamper's picture

Just chatted with a friend who is a self-confessed Apple nut, and even he says he can't see the point of an iSlate since he has an iPhone and a laptop. What hope eh?
How many Apple fans don't already have such items? How many need another device?

Daniel's picture

I wonder if they will add adobe flash. They iPhone is great but I feel cheated when half the sites you visit don't work. I will never buy an apple device again

AlfieJr's picture

Jason, you coward, you drop in to potshot at a few posts but ignore the many basic observations that desktop OS's just don't work on a tablet - which mean the "tablet PC" you cite as the premise for your case is a dead end. get it now??

to deal with that fatal flaw of "tablet PC's", Apple is taking a very different approach. how well it works, we will soon see.

DudeMamood's picture

Ouch Jason you aren't going to get a review copy of the iPad are you!

Trent's picture

"How many Apple fans don't already have such items? How many need another device?"

I consider myself an apple fan. i dont have an iphone (cause ATT service sucks)and am waiting to see what this is (and what carrier apple will use). My wife has an macbook pro and i'm using a Windows OS based laptop. I'd consider moving to a device like the slate if it can live up to expectations - I'm tired of crashes and blue screens...

KillBill's picture

Get real Jason, Did Apple claim to invent the iPhone or the MP3 player or even the GUI? Nope

But Apple did make the products that changed the paradigms.

It is not about the "origin" as such but about the confluences of technology, software, content and "need" that gives the boost to make a product mainstream

As has been pointed out, Apple's Newton far proceeds Gate's toys for boys thought experiment. The Newton failed because it did not really trigger that critical confluence.

Apple, and Jobs have made it clear—their best decisions have been deciding not to ship. Think about that a bit. Instead of sounding off like a Microsoft apologista trotting out a whinny sounding claim to irrelevance.

Jason Stamper's picture

@KillBill I didn't say it did. And as I have also said, the Newton was not a tablet but a PDA. More delusion I am afraid.

Siddhartha's picture

Why all this free publicity for Apple? Is this really news? Shame on this once quite decent magazine.

Stevie J's picture

Don't worry about the missing bits Jason. As soon as I've sold as many as of v1.0 as possible then we'll be bringing out v2.0 with a VGA camera. When that hits market saturation we'll have v3.0 in the pipeline, with a 2mp camera and a firewire port. Sometime around 2015 v4.0 will get the 5mp camera and USB.

You see there are only so many fanboys and graphics designers around, so we have to milk each iteration as much as we can. Though I must say I have great hopes of the next generation, with so many unable to get into a real college for a real degree and taking "mejia studies" instead I feel we are likely to see a great increase in the number of graphic designers desperately hawking their "portfolios".

All the best.

Steve.

Stevie J's picture

P.S. Sorry, no removable batteries. You so see we couldn't possibly open ourselves up to competition from third party manufacturers? It's just not the Apple way I'm afraid.

All the best

Steve.

Stevie J's picture

"so" = "do"

I'm beginning to see your point about a real keyboard.

Steve

pabovski's picture

I find all this hilarious. Who actually has the problem here? How many iPhone or iPod users own a Mac? Most don't. So who is taking sides? A bunch of insecure boys who have invested in products and feel the need to defend their choices, or more likely have found that a tiny bit of half-baked knowledge and repeating other people's arguments can go a long way to making you feel important on the internet. How shallow is that? (This counts for both sides of the argument by the way).People make their own choices. That might upset some of you who think your opinion is somehow more valid than theirs, but really... isn't there a bit more to life than cheer-leading multi-national corporations?
And MS did not invent the tablet PC (or anything else for that matter) - Google GRidPAd, for example.

Jason Stamper's picture

@Pabovski fair do's the GridPad preceded Microsoft's efforts but was monochrome, sold in small numbers and didn't bring it to the masses like the MS approach. But I give Grid Systems credit for inventing the concept, you are right. Doesn't change the main argument that iSlate is no revolution, of course.
Cheers

pabovski's picture

"and didn't bring it to the masses like the MS approach"
"More delusion I am afraid."

Every laptop was monochrome in 1992, and non of them were huge sellers due to the immaturity of the hardware.
It's funny how you move the goal posts every time you receive a counter argument. So now a tablet has to have a colour screen and sell millions to be a tablet?
No one can ignore or doubt Microsoft's success or influence on global business and culture. They are one of the most successful companies ever. So why is it so hard to accept the Apple are also a hugely influential, and their products are actually quite good?

pabovski's picture

And I should add to that, that your whole article is based on a product that hasn't been announced, hasn't been seen and Apple have never mentioned, let alone made any claims for.
Its all just lazy journalism.

Jason Stamper's picture

@StevieJ yes good points. I am sure that subsequent versions will solve many of the current 'disappointments'. It could indeed grow into a far more compelling proposition. The question is, will it sell in its version 1 form? Thanks for the comment!

Jason Stamper's picture

@StevieJ yes the keyboard will be interesting. I still think a touchscreen is unlikely to replace the physical keyboard any time soon for anything more than short texts or tweets. Thing is, there are more and more people who only ever write short tweets (Twitter usage gre from 5 million to over 20 million last year)...

Jason Stamper's picture

@pabovski. My opinion piece, my goalposts. One of my main points was that there is media hype/hysteria before we even know what it is really going to be capable of. Who invented/popularised the tablet is tangential: the point was that Apple didn't. This kind of piece is meant to provoke thought: the numerous comments, many from you, suggest it's provoking at least some, lazy or not ;-)

DudeMamood's picture

Tihs first version is a disappointment, but I don't think the next versions will be much better. Tablets just don't have a popular design because there's no keyboard so if you don't need a keyboard you can just take a smartphone and if you do you can just take a netbook.

Tacitus's picture

".....meant to provoke thought"?

The only thought it provokes in me is that this is simply trolling for page hits. It's just another 'why is everyone so besotted with Apple' piece like you did before Xmas.

I've told you the sort of stuff the Staggers should be doing on the tech front. I know this sort of stuff takes time and it's easier to go for what will build the online ad revenue but still :-)

Why should we be sacking teachers/nurses etc whilst paying MS massive license fees?

Why does the NHS *always* goes for MS stuff when free alternatives exist? Is it the influence of a few 'consultants'? If so, shouldn't something be done?

Why are Comp Sci courses in some Universities becoming little more than training in the use of MS tools in order to promote Microsoft's monopoly when free alternatives exist.

Despite all the 'freedom' computer technology is supposed to be bringing us, are we becoming enslaved to a few mega-corporations? MS. Apple, News Corp....

Just a few thoughts :-)

Jason Stamper's picture

@DudeMamood thanks for the comment; yes that's the question I still have: is there really room between a desktop and mobile phone for another middleweight device that isn't already filled by netbooks and notebooks?

Jason Stamper's picture

@Tacitus: saying it's trolling for page hits is like saying, 'you just wanted to write something lots of people would want to read'.
As I have said I am interested in your thoughts on MS and may do something in that direction too. The iSlate was timely though.
It just so happens I've done a couple of things for the NS on Apple -- in my other role on Computer Business Review we are tracking thousands of companies with news, analysis, profiles and opinion for a technology decision-maker audience. I don't only write about Apple, to be fair.

Tacitus's picture

@jason:

Fair point, but there's a difference in writing stuff people want to read and writing stuff designed to bring page hits from the trolls....

I'll hop over to Computer Business Review to see what goes on there..... :-)

Dr Madvibe's picture

The Apple Newton is being namedropped because it featured handwriting recognition and freehand sketching ability - the very things that the tablet is supposed to revolutionise.

The Newton was way ahead of it time; and technological ability, though the later versions did improve markedly but not enough to save it from being axed by the returning Steve Jobs.

Jason Stamper's picture

Robert Scoble makes some sensible points about the failure of the early Microsoft tablets here: http://bit.ly/5jS07X
One wonders whether Apple can overcome those challenges.

john's picture

A British company called Psion brought out a handwriting recognising tablet well before the Newton. Unlike the Newton however, it worked quite well.
Even dear old Amstrad brought out a wonderfully hamfisted model in 1992.

Apple is simply hyping this up to cover the lack of success of its products introduced after the Ipod.

What is the point ? A netbook is easier to read in bed and a Kindle has much longer lasting batteries.
Only weirdos are reading e-books anyway.

Jason Stamper's picture

@john interesting re Psion and Amstrad, but the iPhone (which came after the iPod) has been pretty successful!

SimonSourPuss's picture

There's always a few JEALOUS, DELUDED, Limeys to post that they've invented everything. You live for America's product launches! LOL

Jason Stamper's picture

For those interested I've written a follow-up to this piece here: '10 reasons I don't want an iPad':
http://bit.ly/b0hchT

Jason Stamper's picture

Thanks @SimonSourPuss. Now that it's finally here, I take it all back. It's less compelling than we thought. No camera, no USB, no removable battery, only 10 hours battery life (and even that's a claim!), and no Flash support. Apart from that, a brilliant new take on the old tablet concept.

Phil Gibson's picture

Sure, it's as over-hyped as any other Apple product is these days, however, there's a very good chance that they'll make the tablet PC work where others have failed. Aside from the fan(boy)base to push it forward, Apple has a history of making good use of new materials and construction methods, as well as designing highly functional interfaces. Small reforms in this area is all that's really needed.

Also, graphic designers like myself, who make frequent use of Macs, have been pining for Apple to step into this area for quite some time now. However, cost is a great issue for most of us.

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