Cameron v Brown: the video war

Who will win the contest for Most Convincing International Statesman?

Ah, the joys of new media. And, more to the point, politicians doing new media. And, even more to the point (I am so near the point now I can nearly touch it), politicians competing with each other on who can do new media better.

"This is how to CONNECT," I hear them cry from the bunkers of Westminster. "We will talk straight into their homes. It will be like being IN their homes. They will become our friends!"

And so to two recent offerings from Teams Brown and Cameron, or in their YouTube guises: webcamerontv and Number10. This time they have taken the cameras to Afghanistan: it's the Battle of the International Statesmen.

 

 

Spot the difference: Brown wears a smart suit whereas Cameron wants to show he's down with the troops and sports a bullet-proof contraption. (Although once he's talking to the troops he's back in his Oxfordshire-constituency-roaring-British-fires woolly jumper which rather undermines the pervious hardman look.)

Other highlights: Brown trying to banter with heroically patient troops; the soldier standing behind Cameron whose eyes keep veering to the left; Cameron's weird "opposition" joke (I suspect there was a Conservative Party New Media recruit brought along for the ride to hold up a sign saying "Laugh now please, if you would" at appropriate moments.)

The winner? On video views, Cameron by a mile. On statesmanlike dignity? The troops. For gamely tolerating the whole thing.

 

Sophie Elmhirst is features editor of the New Statesman

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Word of the week: Michellania


Each week The Staggers will pick a new word to describe our uncharted political and socioeconomic territory. 

After brash Republican presidential nominee Donald Trump paraded his family at the national convention, the word of the week is:

Michellania (n)

A speech made of words and phrases gathered from different sources, such as Michelle Obama speeches and Rick Astley lyrics.

Usage: 

"I listened hard, but all I heard was michellania."

"Can you really tell the difference between all this michellania?"

"This michellania - you couldn't make it up."

Articles to read if you're sick of michellania:

Do you have a suggestion for next week's word? Share it in the form below.