Cameron v Brown: the video war

Who will win the contest for Most Convincing International Statesman?

Ah, the joys of new media. And, more to the point, politicians doing new media. And, even more to the point (I am so near the point now I can nearly touch it), politicians competing with each other on who can do new media better.

"This is how to CONNECT," I hear them cry from the bunkers of Westminster. "We will talk straight into their homes. It will be like being IN their homes. They will become our friends!"

And so to two recent offerings from Teams Brown and Cameron, or in their YouTube guises: webcamerontv and Number10. This time they have taken the cameras to Afghanistan: it's the Battle of the International Statesmen.

 

 

Spot the difference: Brown wears a smart suit whereas Cameron wants to show he's down with the troops and sports a bullet-proof contraption. (Although once he's talking to the troops he's back in his Oxfordshire-constituency-roaring-British-fires woolly jumper which rather undermines the pervious hardman look.)

Other highlights: Brown trying to banter with heroically patient troops; the soldier standing behind Cameron whose eyes keep veering to the left; Cameron's weird "opposition" joke (I suspect there was a Conservative Party New Media recruit brought along for the ride to hold up a sign saying "Laugh now please, if you would" at appropriate moments.)

The winner? On video views, Cameron by a mile. On statesmanlike dignity? The troops. For gamely tolerating the whole thing.

 

Sophie Elmhirst is features editor of the New Statesman

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Lord Sainsbury pulls funding from Progress and other political causes

The longstanding Labour donor will no longer fund party political causes. 

Centrist Labour MPs face a funding gap for their ideas after the longstanding Labour donor Lord Sainsbury announced he will stop financing party political causes.

Sainsbury, who served as a New Labour minister and also donated to the Liberal Democrats, is instead concentrating on charitable causes. 

Lord Sainsbury funded the centrist organisation Progress, dubbed the “original Blairite pressure group”, which was founded in mid Nineties and provided the intellectual underpinnings of New Labour.

The former supermarket boss is understood to still fund Policy Network, an international thinktank headed by New Labour veteran Peter Mandelson.

He has also funded the Remain campaign group Britain Stronger in Europe. The latter reinvented itself as Open Britain after the Leave vote, and has campaigned for a softer Brexit. Its supporters include former Lib Dem leader Nick Clegg and Labour's Chuka Umunna, and it now relies on grassroots funding.

Sainsbury said he wished to “hand the baton on to a new generation of donors” who supported progressive politics. 

Progress director Richard Angell said: “Progress is extremely grateful to Lord Sainsbury for the funding he has provided for over two decades. We always knew it would not last forever.”

The organisation has raised a third of its funding target from other donors, but is now appealing for financial support from Labour supporters. Its aims include “stopping a hard-left take over” of the Labour party and “renewing the ideas of the centre-left”. 

Julia Rampen is the digital news editor of the New Statesman (previously editor of The Staggers, The New Statesman's online rolling politics blog). She has also been deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines. 

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