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Time to see past the Steve Jobs delusion

Whatever Apple throws at its customers, they come back more evangelical than ever

It's hardly surprising there was a great deal of hype around the launch of the Apple iPhone 3G S. After all, it ushered in a brave new ingredient to the tried-and-tested iPhone recipe: the ability to cut and paste. The 'S' in 3G S apparently stands for 'speed'. Presumably that's because you can cut and paste, fast.

But if Apple made no discernible improvements to an iPhone or iPod, it would still have its army of loyal fans singing their praises, such is the blind loyalty that they feel for the Apple brand.

When it comes to Apple, buyers of its products are often more than mere customers. They are usually brand ambassadors too: talking passionately about their latest gadget or gizmo to anyone who will listen, or flooding the internet with positive blogs and comments about Apple and its products. Such is the success of Apple's marketing.

Apple's brand is so strong that it hardly needs to spend money on advertising campaigns. It invites a lot of people to a big convention centre to make its announcements, and it lets the world's press, bloggers and its own customers tell its story.

Rotten Apple?

Apple believes its products are always the best, its strategy always spot on, its rivals fools. That strategy has worked for the company in recent years, with only a few bumps in the road to give it pause for thought.

A while back it was forced to settle federal charges in the US that it broke its promise to offer customers free technical support. It was found by the Federal Trade Commission to have been charging customers $35 each time they needed help, despite having promised those customers guaranteed free access to technical support staff for as long as they owned their products. Apple declined to comment on the settlement.

Apple again showed just how much it valued the loyalty of its customers, this time iPhone early adopters, when it dropped the price of the first iPhone from $599 to $399 within weeks of it going on sale.

Those who had paid the $599 price tag were understandably livid about the fact they appeared to have paid the price of simply being first in line to buy the device. Apple eventually did a major U-turn, offering rebates to many of those customers but even then only offering a $100 credit to many, which had to be spent in an Apple Store or an Apple Online Store.

In an open letter to customers, Apple CEO Steve Jobs apologised, but found it hard to do so unconditionally. He told disgruntled early adopters they would realise if they had been "In technology for 30+ years", like him, that the "technology road is bumpy".

"This is life in the technology lane," Jobs said.

Apple has been acting in a similarly discourteous manner over faulty power adapters. It was forced to settle a class action in May 2008 which alleged that Apple had covered up wide-spread problems with MacBook and MacBookPro adapters, and thereby forced yet more disgruntled users to have to buy replacements at the full cost of between $25 and $79. A similar suit, again related to faulty power adapters, was brought in May this year in Federal Court in California and is ongoing.

It's a shame that consumers must turn to the courts for their concerns to be recognised. It makes it even more surprising that the firm's loyal followers appear to remain just as loyal despite its apparent disregard for customers who feel they have a genuine complaint.

Just last month, Apple was asked to amend its terms and conditions by the UK's Office of Fair Trading. It affects those who buy from Apple or iTunes stores or download software from the Web. Following discussions with the OFT, Apple has agreed to revise its standard conditions to ensure, for instance, that they no longer exclude liability for faulty or mis-described goods, and do not potentially allow changes to be made to products and prices after an agreement is made.

Apple, needless to say, didn't comment.

Media malaise

Such is Apple's iconic image that it appears able to turn seasoned commentators into cogs in the Apple marketing machine. The technology blogger Matt Asay's article a while back is just one example. "The Mac owns the US. Windows owns the world," read his headline, to a story about desktop computer market share statistics.

The facts? Analyst firm Gartner had said that in the second quarter of 2008 Apple had just 8.5 per cent market share in the US, compared to Dell with 31.9 per cent and HP with 25.3 per cent.

Earlier this year, the Daily Telegraph's technology correspondent Matt Warman, discussing the launch of the iPhone 3G S in an article that was fairly damning of the new version, wrote: "That's the problem with Apple - it just keeps on pretending it always knows best. It's fine while the iPod remains the world's best MP3 player, but in the age of Google and its Android operating system, all phones are becoming computers. That may be an idea Apple invented, but the collective wisdom of the millions of people who use and develop applications for Google technology means that a battle is now on."

Warman makes some good points. But to suggest that Apple invented the idea of a phone that has computing capability is a big mistake. Although there is no industry standard definition of a 'smartphone', IBM and Bellsouth launched a phone with computing abilities way back in 1994, called Simon. It featured a mobile phone, a pager, a PDA, and a fax machine. It included a calendar, address book, world clock, calculator, note pad, email, and games. It even had a touch-screen, just like the iPhone.

The Simon was followed by similar 'smartphones' from Motorola, Sony and others. Fast-forward 13 years to 2007, and Apple launched the iPhone. Smartphone inventor? About as accurate as the infamous misquote that led to the urban myth that Al Gore claimed to have invented the Internet.

It's inarguable that the first iPhone ushered in major advances in usability over its smartphone predecessors, in a form factor that still attracts admiring glances. As Apple's British designer Jonathan Ive said at the launch, "It's not too shabby, is it?" Pleasing design has always been one of Apple's greatest strengths.

Yet in other areas it still trails the competition. The iPhone is not designed to enable third-party applications multi-tasking, limiting users to accessing only one application at a time. Palm, Research in Motion (makers of the Blackberry) and even Windows Mobile devices have the edge here.

As the Telegraph's Matt Warman argues, the iPhone 3G S did not move the game forward dramatically. But thanks to the passion of Apple users for the Apple experience, the iPhone is unlikely to be anything other than a continued success for Apple. It's one of those inexplicable truisms of the technology industry that whatever Apple throws at its customers, they come back even more evangelical than before. Why?

It's time to rethink the Jobs delusion.

Jason Stamper is the New Statesman technology correspondent and editor of Computer Business Review. This is the first in a series of weekly posts for The Staggers

130 comments

Victor Panlilio's picture

@Jason - "saying Macs are more secure is one thing (debatable, but probably true)"

Debatable? We're way past that now.
http://rixstep.com/1/20100114,00.shtml

"Things are worse than feared. Google discovered a breach of security back in December. The breach was traced to three dozen Fortune 500 corporations. All indications are that the breach was made possible by compromising Microsoft Windows."

Jason Stamper's picture

Victor P: Remember with the Nielsen rankings it makes sense to add up the Blackberrys to find they still have the largest market share across the range, though it is a great result for the iPhone I agree.

Re Tim Berners-Lee etc using Apple, I think that's a slippery slope that doesn't tell us an awful lot. Bono and Bill Gates (!) use Windows apparently; Obama and Paris Hilton have Blackberrys. Scientific?

Like the Holga simulation; I can't afford a Hasselblad either (a GR1S suits me fine). Simulation though? You wouldn't want to play CDs on a Brinkmann turntable ;-)

Thanks again for all the (sensible) comments, and Happy Christmas to you too Tacitus!

Dennis Kerr's picture

@ Jason: Admit it, you're just upset because the Jobsmeister didn't send you a free fake iPhone for Christmas.

Jason Stamper's picture

Dennis K: you got one? Damned right I am jealous!

I don't expect I will make Steve Jobs' Christmas card list this year.

You may want to look at how he strangled free speech by pressuring an Apple-watching site into closing shop a couple years back:
http://bit.ly/7FSV80 < the comments, even from Apple fans, say a lot.

Jason Stamper's picture

Victor, would that be the same Harvard Business Review that published an article entitled "IT doesn't matter"? Kind of ironic, don't you think?

Jerry, ah I see you are standing up for Mac fans, but don't want them to be called Mac fans because it's demeaning. There's so much delusion here even people who claim not to be Mac fans get on their high horse and come riding to the defence of those who are. Unbelievable.

Besides I've not said all Mac users are fanatical. Just most! Is being fanatical demeaning too?

Victor Panlilio's picture

@Jason - "Re Tim Berners-Lee etc using Apple, I think that's a slippery slope that doesn't tell us an awful lot"

On p. 28 of Weaving the Web, TBL says he invented it on NeXTSTEP, which he called "beautiful, smooth, and consistent" - a dream to develop on. NeXTSTEP is the predecessor of OS X, so it makes sense that TBL uses a Mac now. We can slag Mr Jobs all we want, this does not change the simple fact that Mr Jobs founded and ran companies instrumental in giving pioneers tools to make world-changing inventions such as...iFart. :P

Jason Stamper's picture

Victor P: love the story, love the argument, love the pay-off!

But I am afraid that it doesn't matter who uses Macs or who doesn't. TBL may have worked on the Net on a Mac-like platform, but the beauty of the Net is that it is heterogeneous, right? So TBL should be agnostic to hardware, right ;-)

Anyway how many inventions were spawned by the Windows platform? Where could the Clippy Microsoft Office assistant, for instance, have made a life for himself without the Windows platform, eh?

a.m.r.'s picture

I'm not an Apple fan, but the iPhone is a work of excellent craftsmanship. Apple makes products that many people, including technophobes, want to use and own.

On the other hand, Steve Jobs can be something of a monster, at least at work. To anyone interested in computer history, I recommend this website by one of the designers of the original Mac, Andy Herzfeld:
http://www.folklore.org/index.py

By the way, Mr. Stamper, the 'S' in 3GS stands for 'speed' - not because of cut-and-paste, but because the processor is about 50% faster.

Jason Stamper's picture

VictorP: Windows is attacked more because only about 5% of the world uses a Mac, and hackers like to cause maximum devastation. A big reason Macs are less infected is because they are less popular than Windows machines.
The hackers target the biggest demographic -- i.e Windows users -- and largely ignore the few people who can afford to buy an Apple desktop. It's secure because it's unpopular.

Jason Stamper's picture

VictorP: had a look at your blog, very cool. But when you say:
"I've had my iPhone 3G for only 8 months, and I've just updated it to OS 3.0, so I won't be upgrading to a 3Gs but will wait until my current contract ends in 2011. By then, I expect the iPhone 4Gs or whatever it'll be called will have evolved into a badass pocket computer with multi-core CPU, 3D GPU acceleration, universal real-time voice recognition, 2+ megapixel front-facing camera for full video chat, 5+ megapixel rear camera with at least 3X optical zoom that can shoot noise-free RAW images up to ISO6400, full HD (1080p) video recording and playback, 512GB of flash RAM, a micro SDXC expansion slot, outdoor GPS accuracy to under 1 meter, wireless broadband in the 20-50Mbps range, a built-in pico projector with 1+ megapixel resolution, biometric security, and an all-day battery." -- I can only assume that the current iPhone is not yet 'badass' enough ;-)

Jason Stamper's picture

a.m.r. thanks for the comment and link, but I was being sarcastic when I said 'S' was for fast cut-and-paste. Sorry you missed it.

Roger I. Morton's picture

I'm sure I've read this article before ... Ah yes, I read it here in June: http://www2.businessreviewonline.com/blog/2009/06/is-apple-becomi.html

The truth of the matter is that Apple make products that are overpriced, well-designed and that work very well indeed: people buy them and then tell their friends how much they enjoy using them, causing a word of mouth buzz. Simple really.

Victor Panlilio's picture

@Jason - "It's secure because it's unpopular."

So, would you rather live in a very popular but also highly dangerous neighbourhood (Windows) where your chances of being attacked are much higher even if you put multiple locks on your doors, or would you prefer to live in a safer community (Mac) where even if doors are often left unlocked there are no robbers around?

:D

Victor Panlilio's picture

@Jason - "I can only assume that the current iPhone is not yet 'badass' enough"

I don't want to have to carry a Flip UltraHD or a Kodak Zi8 to record HD video. And my DSLRs are big/heavy.

I've added Dragon Search and Dragon Dictation to my iPhone apps, so I can now dispense with typing in many use cases - speech to text is remarkably accurate in a quiet environment.

http://www.dragonmobileapps.com

Victor Panlilio's picture

@Jason - TBL invented the web on NeXTSTEP, the software foundation and predecessor of MacOS X, a true UNIX, which inherits the UNIX architecture for ubiquitous internet connectivity, unlike Windows, which was not originally meant to be connected to the internet (only to a secure internal LAN), with all this implies for security. We now live in a web-centric world where constant connectivity is the norm. There is logic in choosing a platform designed for internet connectivity from the outset. Apple have combined (however imperfectly) a UNIX core with a more user-approachable interface, which is why Macs can be used by computer newbies as well as computer scientists.

Obama/RIM is an irrelevant analogy because his use case is determined by legal need to retain archival records of sensitive communications, which doesn't apply to me even though I work in a Blackberry shop.

In a former phase of my career I used to defend Windows business networks against attack, so I might know a little bit about computer security. :)

Victor Panlilio's picture

My new Dell Precision T3500 has 6GB of physical RAM installed, but 32-bit XP (our corporate standard) can only see 3GB. This SUCKS. Reminds me of when I couldn't use RAM over 640K! x86 BIOS legacy issues and all that...arrghh.

John Spratford's picture

Many users get revenge by never, ever paying for software of any kind, especially Apple's or Adobe's. Apple's hardware "abuses" are NOTHING. NOTHING. The real gangsters are the major software companies. Obsolescence, orphaning software... they ARE the virus.

a.m.r.'s picture

I guess the sarcasm didn't work for me.
I mean, the 3GS _is_ faster than the 3G.

And the addition of cut-and-paste, though unexotic, did significantly increase the functionality of the phone, for both note-taking and email.

Tacitus's picture

You missed out 'fanbois', 'Cult of Jobs' and 'Sheeple'. No article about Apple is complete without them. You did manage to fit in, 'Rotten Apple' so points for that...

"Apple believes ......its strategy always spot on"

Given its shares have gone from something like $13 to around $200 with share splits on the way, Jobs and Co haven't exactly got it wrong have they?

The underlying assumption of this article is that the writer is superior because he knows *the truth* and that anyone who buys an Apple product is really a brainwashed moron.

As Roger Morton says above. Their products *may* be overpriced, but they are well designed and work well so people enjoy using them. If Apple products were really as bad as you say, people wouldn't buy them.

Jason Stamper's picture

Roger, you're absolutely right this is an update to an opinion I have held for some time. In my new dual role I wanted to bring it to a mainstream audience.

Thanks for your comments. I still say Jobs should not be treated unlike any other CEO: with the scrutiny that the CEO of a public company deserves. Too many of today's consumers and media fail spectacularly to do that. I haven't even mentioned the stock options affair yet, or the controversy over his public statements about his health...

James Earl's picture

Windows is a dog in my opinion - but I'm happy if you're happy!

Jason Stamper's picture

@VictorP: "So, would you rather live in a very popular but also highly dangerous neighbourhood (Windows) where your chances of being attacked are much higher even if you put multiple locks on your doors, or would you prefer to live in a safer community (Mac) where even if doors are often left unlocked there are no robbers around?"
I DO live in a popular area where I am more likely to get attacked than some other possible locations. It's called Hackney. And risk assessment. People know there is some risk involved in running Windows because it's a popular platform. They look at the cost differential versus Apple and decide the risk is worth it. Sure, you need antivirus, but you'd be wise to use that even on a Mac. Mac viruses are less common, but not unheard of. And the threat vectors from other types of malware are absolutely a risk in Mac environs.

Dan Jones's picture

Finally some common sense; Us minidisk users call iPhone users iSheep. Says it all.

Jason Stamper's picture

Tacitus, thanks for the comment. But you say, "If Apple products were really as bad as you say, people wouldn't buy them."
Did you read the article or just the headline? I didn't say Apple products were bad. I said Apple's iPhone, "ushered in major advances in usability over its smartphone predecessors" and "still attracts admiring glances".
Did you also not see the line, "That strategy has worked for the company in recent years, with only a few bumps in the road to give it pause for thought."
My article is not a straight argument between which is better: Mac or Windows, iPhone or Blackberry. But I do believe Apple and Jobs get a suspiciously easy ride in most media channels. I just think there needs to be a little more interrogation and a little more constructive criticism. I'm certainly not the only one doing it, but much of the mainstream media has fallen into an Apple love affair that has robbed it of any meaningful independence.
You may also be interested to read the recent research by analyst firm comScore - 51% of consumers saying they will buy smartphones next year plan to pick a Blackberry device, while 20% will go for an iPhone and 17% choose an Android device.
But I wouldn't expect an Apple fan to take kindly to such news.

Klupus's picture

An anti-apple rant with not a lot of reason or logic. I use a Mac because the user experience I get is generally better than the one I experience(d) using Windows.

The slagging of different platforms by fans of each is a waste of time. Each has their place. My choice is not yours but so what!

I am now moving towards using (wherever possible) open standards and open source software. With a bit more work (fonts anybody) that might include Linux full time. Who cares what the OS or maker of your kit is if all your data can be accessed and read by all the major systems.

Although I have great respect for Apple and OS X, when it comes to the iPhone I am not persuaded. I have just taken out a contract with a conventional Sony Ericsson phone (really good camera which is very important to me and plays tunes excellent) and I use a Palm Treo 680 (am I old school or what) for e-mail and my second line.

I have an iPod touch and after using it non stop for a few months I now generally use it for playing music in the gym. Says it all really.

All corporations market their stuff with bucket loads of BS to add gloss. Apple are brilliant at that and have established a huge brand identity, the difference is that generally their kit lives up to the claims better than most. Lastly they have a very good record for turning stuff around when hardware go wrong and their industrial design from interface through hardware to packaging sets a standard that others generally fail to meet.

So is it surprising that people who have the cash or just want to be noticed go Mac?

Jason Stamper's picture

@VictorP "My new Dell Precision T3500 has 6GB of physical RAM installed, but 32-bit XP (our corporate standard) can only see 3GB. This SUCKS" < Seems you need a lot of RAM, but I agree it's disappointing. Still, you also highlight the very open, 'upgradeable' nature of the Windows platform. You can easily add (at least some) more memory or swap out any one of a long list of ubiquitous components.
Compare that to Apple's approach, where you can't even use industry standard headphones on an iPhone because Apple recessed the jack to try make you buy Apple ones.
You can't change the iPhone battery yourself, either, which is pretty rare in the smartphone world. And pretty mean-spirited for a company already making billions in profits.

Jason Stamper's picture

Klupus, thanks for the comment. No, it's not surprising some people buy Apple products.
What's surprising is the way so many journalists, bloggers and even analysts turn into cogs in the Apple PR machine, given its less than perfect trading practices.
When the iPhone was first launched, analyst Tim Bajarin of Creative Strategies said it, "Is not only a smart phone, it should be branded in a new category all by itself called brilliant phones". Can you imagine an automotive analyst describing a new product in such terms?
Meanwhile when Apple introduced the Mac Mini, The Independent newspaper said it was a milestone that, "mark[ed] a technology and price breakthrough to rank with the launch of the first iPod itself in 2001... and other milestones in the computer age - such as the release of the Sinclair Spectrum... or the launch of Microsoft's Windows 95". So a small Mac with no monitor was as big a deal as the launch of Windows 95 (of which 40 million copies have been shipped to date).
Why the constant hysteria? Why the incessant hyperbole when it comes to Apple? It's still bizarre, in my humble opinion.

Herodotus's picture

(sigh) Here we go again.....

All this Apple stuff is really very, very simple. This company is just a company. Nothing more. Its CEO is a humanoid, like all others. But it makes things people want, at a price they are willing to pay. It's not brainwashing. It's not mind control. Last time I looked, I believe it was called 'market capitalism'. Am I to understand that the New Statesman is now opposed to this radical idea? ;-)

Apple are frequently accused of arrogance. Of elitism. So it is always a rich irony to me that this kind of article proliferates. Written from a point of 'superior insight', and condemning those lowly fools who are 'duped' into free consumer choices that don't accord with the prejudices of the author. How arrogant and elitist can one be?

lrd's picture

Apple just proves the old adage: you get what you pay for.

You want a product that works, good service, customer support? Don't have an IT staff at home?
It doesn't come free.

It's that simple.

Smitty's picture

I appreciate Apple's sense of aesthetics and the reliability of its products. Yes, I am one of those people who will buy nearly anything if its from Apple. My only complaint is that product release can never keep up with the rumor mills. I am happy the sooner they can make today's products obsolete. There is an elegant simplicity to Apple's products, and small developers quickly fill in the small niches Apple leaves vacant. I hope Jobs lives to be 100, but if not the culture he created at Apple will long survive him. As a designer, I often approach interface design by asking myself how Apple would view it.

sixmemos's picture

"But if Apple made no discernible improvements to an iPhone or iPod, it would still have its army of loyal fans singing their praises, such is the blind loyalty that they feel for the Apple brand."

If you say so. Personally, I only like products only insofar as they are well designed, and insofar as they offer improvements over what I already own. Strangely enough, this philosophy has led me to buy a lot of Apple products.

"When it comes to Apple, buyers of its products are often more than mere customers. They are usually brand ambassadors too: talking passionately about their latest gadget or gizmo to anyone who will listen, or flooding the internet with positive blogs and comments about Apple and its products. Such is the success of Apple's marketing."

There's a typo in your last sentence. I think you typed "marketing" when you meant "products."

There is an undercurrent of jealousy to this entire line of argument. "Boohoo, Apple gets all the attention, why are people such mindless zombies."

If you want the zombies, build a better product.

Remy's picture

Very ordinary patronising article here. Full of boring cliches.

ablodola's picture

So journalists are biased in favor of Apple and Jobs? What's so surprising about that? that they like Apple or that they are biased and in favor of something?
Clearly, your bias is against Apple and the basis of its success. Thank god the NS isn't running an article about that!

Joe's picture

"Roger, you're absolutely right this is an update to an opinion I have held for some time. In my new dual role I wanted to bring it to a mainstream audience."

Why should anyone care what opinion you've held for a long time? Some people like asparagus, some prefer broccoli. Why would anyone care enough to write an article about why broccoli farmers are brainwashing the public, selling overpriced product, and all the rest of the garbage you wrote?

It's very, very simple. I'll try to use words that even a 'journalist' can understand:
Apple makes products. Some people like those products and are willing to buy them. Some people do not like Apple products. Some people like Apple products, but think they're too expensive so they don't buy them. Some people even like them enough that they're willing to tell their friends about them. Others dislike them enough that they tell their friends not to buy them.

As long as the number of people who like and are willing to buy Apple's products is sufficient to pay the bills and generate a profit, Apple will stay in business and continue to sell its products. If Apple prices its products at a level high enough that sales drop below the break-even point, or if Apple starts to release junk, Apple goes out of business.

It's really simple capitalism 101. Did you fall asleep that day in class?

Paul's picture

Jason, what you are arguing, that people and or the media don't challenge Apple's senior executive is not limited to Apple either.

Take sports, no journalist or blogger within golf for example, challenges the PGA Tour, the USGA or Tiger Woods. For example The PGA Tour and the LPGA Tour in the US implements the rules of golf differently and yet no journalist in that sector challenges either of the the three organizations senior executives to explain this. They won't ask really tough questions of TIGER.

Take the Olympics and all the associated sports organizations within and the serious drug issues that plague the sports within the Olympics and no on really challenges why still after all these years we still hear of abuses, constantly and sometimes years later, an athlete has to be stripped of their medals.

There must be other examples of this as well in industry and trade.

Your arguments are not new.

Joe's picture

@Jason:
"Why the constant hysteria? Why the incessant hyperbole when it comes to Apple?"

That is, of course, absolute drivel.

Every time a new phone comes out, it's labeled an iPhone killer. Every time Microsoft releases a new OS (going back to Windows 3.1, at least), it's labeled 'as good as a Mac - and will put Apple out of business'. For that matter, a lot of journalists publish junk just like this article full of falsehoods about Apple and its products. How about Michael Dell's comments that Apple should be closed and liquidated - which many journalists agreed with? Or the countless journalists who insist that they know how to run a company better than Jobs does?

The media is full of Apple-bashing articles. Sure, there are some that are fairly consistently positive (Walter Mossberg, for example), but none with the kind of mindless pro-Apple stuff you're alleging against zillions with mindless anti-Apple stuff

Paul's picture

Follow up question Jason, is the version of OS X on the iPhone not multi-threaded or is it that Apple simply prohibits apps from running when the user launches another app, via the API?

I suspect [but do not really know] that the iPhone OS is multi threaded, but that Apple because of concerns over the life of the battery asks developers not to run applications at the same time, by making that condition of using their API and the iTunes store.

jonkc..'s picture

Hey atleast Apple doesn't recycle old blog posts like you just did... and display it as a new revelation that you just though up, as if we haven't heard your jealous rants time in and time out, as a matter of fact you could have written this 5 years ago, and we would have done the same yawn that we did when others tried the same rant... but hey it was impressive that you didn't use the old stand by, "fanbois" that we have heard for the last 20 years that the other jealous ranters all like to use, what held you back this time?

James's picture

> 51% of consumers saying they will
> buy smartphones next year plan to
> pick a Blackberry device, while 20%
> will go for an iPhone

Blackberry devices outsell iPhone currently, but Blackberry sales have been declining while iPhone sales have been dramatically increasing. According to ChangeWave Research, the gap between the two was 34% in July 07, but declined to 10% in Sept 09. If the trend continue, iPhones will be overtaking Blackberry in a year or two.

NotTellinYou's picture

This is the opposite of fanboy articles that act as though Apple is a person when it's a company. A company in the business to make MONEY and it does so VERY well. I remember the Apple that bent over backward to give users things like free support and even combination of hardware anyone could want. 6100,6150, 6180, 7200, 7500, 8100, 8500, remember those days? Yes, the same era when we had the BusinessWeek cover "Fall of an American Icon" or the Wired infamous "Pray" cover and when you almost never heard "Apple" without the word "beleaguered" before it. Today Apple does a few things VERY well and rather than promises it delivers great products and great financial results. Like any other company it's not "perfect" and it has bumps in the road but the totality of things are great products well made and well executed.

How bad can it be's picture

Sometime ago, MS was having an event and ironically, the bulk of the journalists showing up were sporting Mac Book Pro's. Maybe Journalist actually enjoy using the same Apple products that they are writing of.

Cam Smith's picture

When the ignorant speak they offer up garbage like this article because they've got nothing to say and are obviously too stupid to know it.
Mindless drivel for the Apple haters to regurgitate but such thin gruel as to reveal their stupidity to all.
If this is the best you can do I have to conclude Apple is a fabulous company with fabulous products and will without any doubt continue to lead all things technological and exciting, as always!

James's picture

> Blackberry sales have been declining

I meant to say "market share", not sales.

AnotherView's picture

Try to recognize a few things. Apple is innovative in making technology usable. They might not invent every market but are undeniably adept at making each market usable and enjoyable. All the way back to the Apple the Apple I/Apple II when others had toggle switches and hex pads. The iPhone 3GS is not a great advance over the 3G, however, it is the newest in a line that *advanced* the genre with improvements that seem obvious now: right-sized, high-res touch screen, attractive, UI innovations that are cool *and* useful, apps you *want* to use, a choice to drop the current call to answer the next call, the main button not immediately taking you to a shopping page...

Apple is not perfect but it is an error to downplay their innovation particularly in usability. Apple is the reason there is Aero, Adamo, and Android this decade.

Constable Odo's picture

Yeah, I probably pay more for buying Apple products, but they've always been worth the extra price to me. I've never really had any problems with my computers or iPods and to me, that's good enough. I think that Apple customer support is very good and that surely is important for those that need it. As long as I've got a take-apart manual and parts, I can do my own replacements. For the first time ever after owning Macs for over 20 year did I get AppleCare for my 24 inch iMac since I was feeling in a spending mood. As fine as this iMac seems to be running I don't expect I'll need any AppleCare.

Steve Jobs has never entered into my buying of Macs and I didn't even know when he had left Apple way back when. I still bought Macs. I got nothing against Microsoft or Windows PCs. Both of my Intel Macs have Windows XP and Windows 7 on them in BootCamp and in VMWare Fusion. If I had no choice I would be running Windows like the rest of the sheep. I'm glad I can choose to run Macs and OSX Snow Leopard. They work outstandingly. I can hardly wait to get a $800 or so iTablet shortly after introduction to make sure it's built well. Got to be careful about that new stuff, cause you never know what problems will crop up. That would definitely need AppleCare. I'm glad I've chosen Apple all these years. No regrets.

As a seven year investor I've easily made enough money back to pay for every Mac I've owned. If the stock ever reaches $250 a share, I'll be very happy indeed. It probably won't, but I sure hope it does. Go, Apple.

Saijanai's picture

.If you look at the quality of a name brand product like Oreos vs the housebrand "Trader Joe's Jo-Jo's" cookies, you find that Oreos cost twice as much and most people consider them to fail the taste test. Apple at least provides a decent product along with its marketing muscle. Marketing trumps all but at least Jobs has his pride.

Peter P.'s picture

Apple is evil. I wake up at nights dreaming how much better off world would be without it. Apple should be shut down and its money given back to stockholders or, better still, distributed evenly among all Windows users. If government cannot do this, loyal followers of Microsoft will unite and prevail

Lawrence's picture

What an astonishingly bitter, sour grapes article this is. The author's contempt for Apple and its customers is palpable. But it's right in character for the typical British tabloid rag that it is.

Jason Stamper's picture

Some very good points being made above apart from by Lawrence, who looks only to have read the comments, and Cam, who either works for Apple or should do! Yes, of course this is just one hack's opinion, and you are more than entitled to your own, which I am enjoying reading.

Also interesting to see a fair bit of what Strand Consult likened to Stockholm Syndrome amongst iPhone users: http://bit.ly/8HeC0Y

Sean's picture

I could argue Microsoft is ten times worse, yet 95% of the sheeple in this world use their products. So what's the point?

I use Macs because I feel I get a superior user experience. I've used PC's for years and simply got tired of the typical problems that seemed to go away when I switched to Macs. It's really just that simple for me.

And buy the way, when you say "over priced" you really are saying "too expensive for my income level". Therefore, you justify that lack of income and ability to buy-up by degrading what you can't have. (I'm a Psychiatrist by trade) So watch what you say, it's simply a reflection of yourself in the end.

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