Bahá’ís and Social Action

The Bahá'í ethos of easing the burdens of others inspires believers to build schools and improve hea

There is an oft-quoted Bahá’í maxim that says that if religion brings about more hatred than harmony then we are better off without religion. It is by this measure that Bahá’ís also measure their own worth as a community.

Service to the world of humanity, becoming the cause of harmony, easing the burden of everyone whose path they cross, and making sure that their behaviour each day is better than the previous day's - these are all goals which Bahá’ís worldwide attempt to realize through their daily lives.

As a matter of faith, Bahá’ís – since the earliest days of their religion - have been active in setting up social projects to serve the needs of communities around the world. The vast majority of these have looked beyond the confines of self-help objectives for the Bahá’í community alone. In fact, it may be fair to say that such Bahá’í projects have only been ‘inward looking’ when intense persecution in certain countries has made it impossible for them to extend their desire to serve the wider community.

Schools have been the most popular amongst these social action projects and there are numerous well established Bahá’í inspired schools the world over – for example in Macau, India, Guyana and Zambia. However, projects also relate to other areas of life - such as agriculture, literacy, empowerment, health, challenging racism and environmental protection. The Bahá’í ethos in initiating such projects is simple. They are designed to raise the capacity of populations to take charge of their own lives and to develop the skills, knowledge and insights to progress their communities. Projects are developed in free and open consultation and in a spirit of equality and respect for populations and their traditions.

In recent years, the entire Bahá'í world community has become engaged in three lines of social action that are proving to be core activities for community building. In a predominately voluntary capacity, Bahá’ís are getting involved in a comprehensive syllabus of child and young teenage education, hosting meetings for prayer and reflection, and propagating study groups in neighbourhoods which use the Bahá'í sacred writings to train participants to become useful members of society.

As Bahá’ís we believe that a human being’s purpose is essentially a spiritual one. We are born into this life to develop our spiritual potential. But in Bahá’í metaphor this physical existence is a mere shadow of our true reality. The body is the temple of the soul and is destroyed on our physical death only to release the bird of our soul from its mortal cage. Since life’s purpose is to develop spiritual qualities while in a physical frame, then projects that aid individuals to focus on the spiritual – by pausing to reflect in devotional gatherings or by considering spiritual texts and reflecting them in a life of service to others – is actually core to human development.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.