Ecological Compound by Sisley

I struggle not to use this every day. It is one of my top five products and I’m rarely without it

£64, 50ml
£105, 100ml

Launched: 1975
Tested: Almost every day from 2002-2008

Stockists: tel: 020 7591 6380

Ingredients: manufacturer would not provide saying the ingredients are printed on the product.

This compound is made to be used your regular daily or nightly moisturizer, or on its own. But really over the age of 25 or so it won’t, very probably, be enough on its own.

The idea of it is that it protects your skin from environmental factors: pollution, stress, wind, that bitchy girl who works opposite you…

It’s said to boost the performance of any cream you lay on top of it (it also boosts collagen production).

I have no idea if it does, what I do know is that I struggle not to use this every day. Even when I’m meant to be using other serums (that go under moisturisers) I reach for it. It is one of my top five products and I’m rarely without it.

Try this if you suffer from fragile skin, are prone to thread veins or a reddened complexion, coincidence or not but since using this any slight thread veins I had didn’t get any worse and, miraculously (although I’m not claiming this product did it) one particularly visible one disappeared. It comes in a glass bottle which isn’t ideal for light traveling, but you only really need a squirt a day, so it lasts ages. Highly recommended.

Annalisa Barbieri was in fashion PR for five years before going to the Observer to be fashion assistant. She has worked for the Evening Standard and the Times and was one of the fashion editors on the Independent on Sunday for five years, where she wrote the Dear Annie column. She was fishing correspondent of the Independent from 1997-2004.
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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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