Price: £460
Launched: Autumn 2006
Tested: throughout 2007 and 2008

Stockists: Space NK, www.spacenk.com, tel: 0208 740 208

If you read through this website long enough, you’ll see it’s no secret that I’m a big fan of Natura Bissé. I love that it never advertises and, to be frank, most people have never heard of it. This was one of the first ‘wrinkle reducers’ I ever tried and because of this I had no idea how good it was. I had no idea of the price either; I knew NB wasn’t cheap, but I think if I’d have known the price I would have stopped myself getting so addicted to it.

Out of all the wrinkle reducers I’ve ever tried it’s by far the best (as, you’d argue, it should be for the price but you’d be surprised at how often price doesn’t mean satisfying results). Because you need such a tiny amount - you dab it on each line – this can easily last a year, in which case it works out at just over £1 a day (can you see how I’m trying to make this better?).

I do however have one major gripe with the product. It comes in a pump action bottle and toward the end (but when a good 10per cent of the cream is left) it becomes very difficult to get the product out of the container by using the pump alone, you have to unscrew the top and dab it on that way. This, for the price, is pretty crap going. That said, it’s important to note that the few lines I have were completely kept in check by this product, when I stopped using it they became more pronounced. And thus the addiction continues…