Does Apple build in obsolescence?

Apple's new laptop can't be repaired by users. But does anyone care?

Apple's new MacBook Pro has been criticised by the do-it-yourself repair company iFixit for being the least repairable laptop in the company's history. They gave it a 1/10 for repairability, highlighting the fact that the RAM is soldered into the motherboard, the battery is glued to the frame, and the screen is bonded to the glass, so that the entire upper lid needs to be replaced if it gets scratched.

Felix Salmon declared that this was part of Apple's "strategy of built-in obsolescence", writing:

Apple’s post-purchase revenue from every one of these new laptops that it sells will be significantly higher than what it’s seeing right now on the MacBook Pro line. . .

Apple Computer became Apple Inc back in 2007, and the overwhelming majority of its half-trillion-dollar market cap has absolutely nothing to do with revenues from selling laptops or desktops. The real money, it turns out, is in flows rather than stocks: the income stream from selling songs and apps, or from a cellphone contract, is much more valuable than a one-off computer purchase.

And it seems to me that with this latest model, Apple is trying to turn its computers into a flow product, too. It’s a beautiful shiny object — but it has much more built-in obsolescence than anything the Pro line has ever had in the past. And the more frequently Apple can persuade its customers to upgrade or replace their computers, the more its Mac operation will be worth. You might adore that Retina display now. But I suspect you’ll be replacing it sooner than you might think.

Some of what Salmon writes is just wrong. The "real money" for Apple has never been in selling songs and apps. The app store paid out $700m to developers in the fourth quarter of 2011, which, with the company's 70:30 split, means they grossed just $300m in that quarter. The company's overall revenue for that quarter was $28.3bn, and it's profit was $6.62bn; well over 20 times what it grossed from the app store. And that $300m doesn't take into account the cost of running the damn thing. Add it all together, and the situation is unlikely to have changed from February 2011, when Apple's then-CFO Peter Oppenheimer confirmed that "we run the App Store just a little over breakeven".

The fact is that Apple sells apps, and music, movies, TV shows and magazine subscriptions, in order to sell hardware. According to Horace Deidu, they make the vast majority of their income and profits from the iPhone, but the Mac and iPad divisions also both comfortably beat software and music sales. Apple has always made its money from selling big-ticket items at a healthy margin every other year or so. The real change for the company hasn't been that it's gone from hardware to software, but from computers to mp3 players and then smartphones.

With that in mind, it is of course still the case – and always has been – that Apple is interested in selling you computers more frequently. That's why they work so hard to cultivate a "gotta have it" air around all their new releases, and why they work hard at customer retention, to ensure that buying a new one is an experience you look back on fondly. But to make the leap from that to "Apple designs its computers to be un-upgradeable so that you buy new ones" misunderstands the company's aims and strengths.

A similar objection to the one Salmon is voicing now was made when the first iPhone came out, in 2007, with a battery sealed in the phone. And the response now is the same as it was then: how could they make what they made without those tradeoffs?

A sealed battery was the price for making a phone which competitors believed was literally impossible, and a bonded screen is the price for shipping a laptop with a resolution of 2880x1800 in a body smaller and lighter than the one which was being replaced.

The real question to be asked of Apple isn't whether they are going from a nice company which sells you infinitely upgradeable computers to a nasty one which deliberately kills yours after two years so you have to buy a new one. The question is whether Apple still views the sort of people who upgrade their computers as a viable market at all.

Salmon cites TUAW's Richard Gaywood, who wrote:

My last MacBook Pro saw a little over 2.5 years as my primary computer, and I would expect no less of any computer I was paying in excess of $2200/£1800 for. In that time, I upgraded the memory once, the hard drive three times, and replaced the battery once. None of these options would be available to me with a new MBPwRD.

Undoubtedly, Gaywood will find the switch in focus from repairability to thinness and lightness painful. But he is simply not the sort of customer Apple can afford to care about. I am hardly a technophobe, but my current MacBook pro has spent the last four and a half years as my primary computer, and in that time I have replaced the battery twice (once under warranty, and once not). That's it.

The cost to Apple of making its laptops black boxes is that the vanishingly small proportion of its customers who are "power users" get annoyed, and maybe some even switch to bulkier, more user-serviceable Windows or Linux machines; the advantage is that it can continue to justifiably claim to make the best computers in the business.

The inside of a MacBook Pro with retina display. Complicated. Photograph: iFixit.com

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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The clever ideological trick that could save the Labour party

The Co-operative party could suddenly get a lot more popular. 

It’s do or die for the party’s moderate MPs, who have lost the fight for the soul of Labour and must quickly move on. 

The 172 Labour MPs who backed a no-confidence vote in Jeremy Corbyn earlier this year may not like their newly elected party leader much, but they loathe John McDonnell. 

So it is little surprise that one of them, John Woodcock, reportedly looked “sick to the stomach” when the Shadow Chancellor tenderly invited him for a cuppa in his office following the leadership election result at conference. Reading the tea leaves tells me those talks aren’t going to go well.  

Yet moderate MPs would do well to revisit McDonnell’s off-the-cuff comments from a few years back: “I’m not in the Labour party because I’m a believer of the Labour party as some supreme body or something God-given or anything like that,” he told a small audience in 2012. “It’s a tactic. It’s as simple as that. If it’s no longer a useful vehicle, move on.” 

Two feather-spitting former frontbenchers called for McDonnell’s resignation when these comments emerged in March, saying they revealed his Trotskyist tendencies. "The context (a hard-left gathering) and the company (which included Gerry Downing, expelled from Labour for his comments on 9/11) didn’t make for great publicity, no," a Leader’s Office staffer privately confesses. 

But McDonnell is right: There is nothing necessary, natural or divinely ordained about Labour’s existence lest it can get things done. Which is why the parliamentary Labour party cannot botch its next attempt at power. 

In the wake of Corbyn’s re-election, Labour MPs face a fork-in-the-road: fight this civil war until its bitter end - play the long game, wait until Labour loses the next general election and challenge Corbyn again - or start afresh. 

It is a bleak, binary choice, akin to a doctor delivering test results and declaring the illness is terminal as feared: the patient can go down fighting and die a slow death, notwithstanding a medical miracle, or instead take part in a pioneering new drug trial. This carries the risk of dying immediately but promises the possibility of life as well. Both options are fraught with danger.

The problem with the first option is that moderates have all but lost the party already. A poll reveals Corbyn won 85 per cent - 15 per cent among members who joined after he became party leader and lost 37 per cent - 63 per cent among those who were members of the party before the last general election. The result: victory by 119,000 votes. 

Corbyn has already announced he wants to give these foot soldiers far greater firepower and told Andrew Marr he had asked the NEC to draft plans for increasing the membership and including it in “all aspects of party decision making”. Labour is transitioning apace into a social movement: free of formal hierarchy and ambivalent about parliamentary power. 

So why wait until 2020? There is every chance that MPs won’t any longer have the power to challenge to Corbyn within four years’ time. If Momentum has its way with reselection and shadow cabinet elections, leading rebels may not be around to begin with. 

Even if MPs mount another leadership challenge, few believe organisations like Saving Labour or Labour First could put together a sizeable enough electorate to outgun Corbyn at the ballot box. He would be voted back in by a landslide. 

The alternative is for MPs to create a new centre-left force. The main plan under consideration is to join the Cooperative party, Labour’s sister party, and sit as a bloc of “double hatted” MPs, with their own policy agenda on Brexit and the economy. This new bloc would apply to the Speaker to become the official opposition. 

Plenty of MPs and members recoil at the idea of a semi-split like this because of the mixed message it would send to voters on the doorstep. "So you don’t have faith in Corbyn, but you’re a Co-op MP campaigning on behalf of his Labour?" Many believe a full-split would be worse. They fear being pitted against Corbyn-backed Labour candidates in local constituencies and splitting the left vote, opening the door to Ukip or the Conservatives in marginal seats. 

But if moderate MPs mean what they say when they warn of total electoral wipeout in 2020, risking a new centre-left grouping is intuitively worth it.  What do they have to lose? And how many more times can Labour’s moderates cry wolf - Labour "risks extinction", Sadiq Khan said yesterday - until voters call their bluff and tell them to quit complaining and fall in line behind their leader? 

While Corbyn’s polling remains disastrous, a Co-op/Labour party would boast a mandate of 9.3m people, a policy agenda in line with Britain’s political centre of gravity and a chance of becoming the official opposition: a risk worth taking in the face of electoral oblivion. 

A handful of battle-bruised MPs are talking about coming together. "Time to unite," a deflated Hilary Benn tweeted this weekend. There is a precedent for this: first past the post means the party has always been composed of uneasy coalitions of different groups - take the trade unionists, liberal cosmopolites and ethnic minorities of the New Labour years - and it is arguably no different now.  

Yet this is not about a coalition of diverse interests. It is about two parties within a party, each of which believes Labour is their rightful inheritance. Of the two, moderates are least likely to gain anything by engaging in an all out war. It is time they took a leaf out of McDonnell’s book and accepted it is time, regrettably, "to move on". 

Gabriel Pogrund is a journalist at The Sunday Times and a Google News Fellow 2016.