Apple shipped just 8 new MacBook Pros to Britain

Company favours American stores

Apple's CEO Tim Cook has a reputation as a logistical genius.

Recent reports, for instance, have highlighted the fact that the company, of which he was Chief Operating Officer before he took over from the late Steve Jobs in August last year, turns over its inventory every five days. The only company in the report which does it faster is McDonalds – which is somewhat less able than Apple to keep products on the shelves. The Atlantic's Alexis Madrigal comments:

A typical company in manufacturing might do 8 inventory turns [a year]. Samsung does 17. Dell, which practically invented hardcore electronics supply chain management, does 36. Apple is doing 74!

Which means that the fact that the company's flagship new laptop isn't stocked in any of its British stores, and has a month-long lead time for online orders from the UK, represents one or more of the following things:

  • A minor snarl in the supply chain for the company's most important product launch this year.
  • An unexpectedly high level of demand for a computer which starts at £1800.
  • A shafting of British customers to ensure American stores stay supplied.

The fact that the American online store is showing the same delay as the British suggests that it may be more the first two points; while the fact that Apple experienced the same problems with the launch of the new iPad suggests that even Tim Cook can't run a company that keeps everything in stock throughout massive demand for new products.

But it certainly is true that the company has focused on the US to a certain extent. The Regent Street Apple store in London was the only one in Britain to be shipped any of the new MacBook Pros at all. It only received eight, which were supposed to be used as display units but were accidentally sold to members of the public. Someone got in a lot of trouble for that. You can run the best logistics operations in the world, but cock-ups still happen.

Apple's CEO Tim Cook introduces the new laptop. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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PMQs review: George Osborne is improving but Angela Eagle gives Labour MPs cause for cheer

The shadow first secretary of state revelled in the Tories' splits. 

For months, Labour MPs have despaired at their party's failure to exploit the Tories' visceral EU divisions. But at today's PMQs, Angela Eagle gave them cause for cheer. Facing George Osborne in her capacity as shadow first secretary of state (David Cameron is attending the G7 in Japan), she brandished Iain Duncan Smith's description of him as "Pinocchio". "Who does the Chancellor think the public shoud listen to," she dryly remarked, "his former cabinet colleague or the leader of Britain's trade unions?" Eagle later roused the House by noting the scarcity of Brexiters on the frontbench. Her questions were too broad to pin Osborne down, and she struggled to match the impact of her first performance - but it was a more than adequate outing.

After recent reversals, the Chancellor delivered a ruthlessly efficient, if somewhat charmless, performance. When Eagle punched his Google bruise (following the police raid on the company's French offices), Osborne shot back: "She seems to forget that she was the Exchequer Secretary in the last government, so perhaps when she stands up she can tells us whether she ever raised with the Inland Revenue the tax affairs of Google?" 

He riled Labour MPs by describing the party as anti-Trident (though not yet announced, Corbyn will grant a free vote), a mark of how the Conservative leadership intends to use the issue to reunify the party post-referendum. "We look forward to the vote on Trident and he should get on with it," Eagle sharply retorted at the start of the session. But Osborne inevitably had more ammunition: "While she's sitting here, the leader od the Labour Party is sitting at home wondering whether to impeach the former leader of the Labour Party for war crimes." He compared Labour MPs to prisoners on "day release". And he gleefully quoted from Jon Cruddas's inquiry: "In their own report this week, Labour's Future, surprisingly long, they say 'they are becoming increasingly irrelevant to the working people of Britain."

The muted response from the Tory benches demonstrated how badly the EU vote has severed the party. But Osborne will be satisfied to have avoided any gaffes or hostages to fortunes. His performance today, his best to date at PMQs, was a reminder of why he is down but not yet out. 

George Eaton is political editor of the New Statesman.