Google hoped Android to be on 1/3 of all tablets by 2011

Acheived goal of 10 million sold, but missed marketshare substantially.

The software company Oracle is suing Google over the latter's use of Oracle's intellectual property in its Android operating system, and the trial is shaping up to be an illuminating look at the inside of Google over the period in which it built up to launching its first phone.

Today, we find out that, as of July 2010, Google expected to sell 10 million Android tablets over the course of 2011, and to capture a third of the entire tablet market.

Those are big figures, given at the time there wasn't a single Android tablet available. Two years on, and it seems like the first of the goals has been achieved, but the second is a long way off. The Verge reported in February that 12 million Android tablets had been sold, a figure which doesn't count tablets like Amazon's Kindle Fire which run on the Android operating system but don't have any of the hooks into Google's software suite.

As for the marketshare target, it appears Google – or rather, Morgan Stanley, upon whose analysis the figures are based – underestimated the potential size of the tablet market. They assumed that there would be 46 million sold by the end of 2012. In fact, Apple alone has sold 67 million iPads, with two thirds of the year (including Christmas) left to go.

The path ahead doesn't look any clearer for Google in the tabloid market. Comscore today reported that more than half of all Android tablets sold in February were Kindle Fires. These tablets run Android, and are cross compatible with a number of apps, but have none of Google's proprietary software installed, and so offer the advertising giant no easy way to monetize their use. The success of the Kindle Fire would be good for Android qua open source operating system, but not so good for Android qua Google's saviour from the declining returns of search advertising.

Google has a long way to go in the tablet space, and its start can't have been helped by thinking that a sizeable market share was a fait accompli.

An Android tablet is demonstrated at CES in Las Vegas. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty Images
Show Hide image

Let 2016 be the year that Ireland gives women the right to choose

As we commemorate and celebrate the centenary of the Easter Rising next year, we must remember that while the constitution was hard fought for it cannot be static. 

There is mounting pressure for the Irish government to look into decriminalising abortion. It has been growing since Savita Halappanavar’s death three years ago in a hospital in Galway due to complications during pregnancy. She was refused an abortion because Irish law forbids it. Earlier this month Irish women tweeted the Taoiseach Enda Kenny about their periods using the #repealthe8th in an attempt to bring attention to the issue. Now last Friday, Amnesty International published a letter calling for the decriminalisation of abortion internationally, signed by 838 doctors, most importantly this included some of Ireland’s leading healthcare professionals. This is the perfect time for political parties to commit to holding a referendum on the issue if elected they are elected and form the next government in 2016.

One part of the Irish legislative process I have always been proud of is the use of referendum and bringing serious questions to the electorate. It protects the constitution from changing on political whims or based on the beliefs of whatever party is in government. As such it remains a document of the people, it was after all put to vote before it was instituted in 1937. It also passes issues, which have proved contentious and in other countries have relied on the sympathy of lawmakers, by popular consent. Same sex marriage was legalised in a beautiful display of support, 62% of the electorate came out to vote for equality. Social media was full of pictures of Irish people living abroad going home especially for the referendum.

There has previously been a number referendums on abortion and following Savita’s death, the  Protection of Life during Pregnancy Act 2013 was brought in which allowed abortion if the mother’s life was in danger. It was important and a sensible measure to bring in. However it resulted in serious splits and some contentious situations. Lucinda Creighton defied Fine Gael’s whip and found herself stripped of her ministry and ostracised, leading to the creation of her new party Renua Ireland. Creighton was recently asked if she would agree with aborting baby Hitler. This is the ridiculous side of the debate which doesn’t help either side. Many thought that the 2013 act was too quickly done and not properly explained or understood. A referendum is the best way to avoid this. The question can be explained properly and debated to give people access to more information. Once passed, it is done so with consent from a majority of the electorate and this makes it much more difficult to argue against its legitimacy than if it is forced through. The result is also binding regardless of the current government’s stance, you can have a second vote but you can’t force people to vote the other way.

Public support for legalising or extending abortion rights is there. A RedC poll for Amnesty International in July showed 67 per cent of people thought abortion should be decriminalised while 81 per cent thought it should be allowed in more situations. 45 per cent were in favour of abortion whenever a woman wanted it. It is not an overwhelming figure but if 45 per cent of people believe this should be instituted then they ought to be listened to and the question brought to the country.

Realistically, nothing will be done before the next election which is expected to be held in early 2016. However now is an excellent time for political parties to examine their stance on abortion and look at holding a referendum and making it part of their manifestoes. The new government will then be in a position to announce a new referendum on abortion as soon as they are in power. The last one was held in 2002, meaning that many young people particularly women at the height of their fertility have never actually had a say on this matter.

As we commemorate and celebrate the centenary of the Easter Rising next year, we must remember that while the constitution was hard fought for it cannot be static. The world that its authors inhabited is not the same as the one we live in today. The constitution has changed to bring peace to Northern Ireland, to legalise divorce and same sex marriage, let 2016 be the year it changes to give women the freedom to choose.