Big data

The UK economy could gain £216bn through the better management.

As the amount of data continues to grow exponentially, compounded by the internet, social media, cloud computing and mobile devices, it poses both a challenge and an opportunity for organisations – how to manage, analyse and make use of the ever-increasing amount of data being generated.

In an economic study on ‘big data’ by the Centre for Economics and Business Research (Cebr), sponsored by business analytics company SAS UK, we investigated how UK organisations, both public and private, can unlock the economic value of big data through the adoption of analytics.

The results show that ‘Data Equity’ – the economic value of data – has the potential be worth £216bn to the UK economy over the next five years – equivalent to more than the current defence, NHS and education and budgets combined.

The benefits of data equity are expected to manifest themselves in the creation of new jobs – Cebr predict that 58,000 could be created as a result of the entry to markets of new businesses, through which the business creation benefits are derived.

Business creation benefits and could raise employment as the result of new business start-ups and increased demand for data-specific roles. Improvements in market and customer intelligence in every sector will support entrepreneurial activity, allowing for more precise strategising and reduced uncertainty, therefore attracting new business start-ups into these markets.

The main efficiency gain is contributed through improvements to customer intelligence. Data-driven improvements in targeted customer marketing, the more effective meeting of demand and the analytical evaluation of customer behaviour is forecast to produce £74 billion in benefits over the next five years – the majority being driven by UK manufacturing (£45bn) and retail (£32bn).

We expect the manufacturing sector to see the largest innovation gain from the adoption of big data analytics. The utilisation of high-performance analytics could lead to new product development benefits of £8 billion in increased output over the next five years. The retail sector can also experience significant gains through innovation such as new consumer products which are expected to induce a £3 billion rise in output.

There is also much value to be unlocked from supply chain and logistical data. Cebr anticipates £46 billion in gains through using predictive analytics to better forecast demand, replenishment points and optimise stock and resource allocation to reduce costs.

The public sector is another key gainer. Government could save £2 billion in fraud detection and generation £4 billion through better performance management. A further £6 billion in efficiencies could be gained by analysing performance data, with the healthcare system benefiting by £2 billion.

This enhanced information, and ability to react dynamically to changes in the market landscape, will enable smaller businesses to compete more effectively with larger and more established ones, having reduced barriers to entry. Small retailers and manufacturers are anticipated to take significant advantage of this big data opportunity, generating £15 billion of new business.

Job creation is a key aspect of the report and experts agree that data equity has the potential to be as important to organisations as brand equity. As a result there is an increasing demand for ‘data scientists’ – highly skilled statisticians who work with data to derive business insights. We are already seeing the emergence of the Chief Data Officer in the US as organisations look to capitalise on their data equity for a competitive advantage, and it won’t be long until that trend crosses the pond.

But currently demand for data scientists outstrips supply, with the UK facing a particularly acute skills gap when it comes to science, technology, engineering and mathematics (STEM) subjects. This emphasises the need to teach high quality STEM skills at school and university to prepare the next generation of graduates for the big wide world of data.

As the volume of data created exponentially increases and big data’s value is unlocked to greater effect by technological advances, we would expect data to start appearing on the balance sheets of companies that begin to realise its value in financial terms. Furthermore, the efficiency and innovation gains generated from data-driven technologies can play a vital role in ensuring the competitiveness of the UK’s goods and services on the global stage, and thus generate a wider economic benefit beyond the value of the significant asset to its owner.

Tapping into the dizzying amount of big data could be the stimulus the UK economy has been searching for. High performance analytics has the power unlike any other technology to generate growth, reduce debt, create jobs, develop new innovations and deliver greater operational efficiencies. Organisations, large or small, government or commercial, must get to grips with the big data challenge, and use analytics to identify tomorrow’s opportunities.

Big Data: A man inspects a supercomputer in Paris. Credit: Getty

Shehan Mohamed is an economist at the Centre for Economics and Business Research and Andy Cutler is the head of high performance analytics at SAS UK. They co-authored the report Data Equity: unlocking the value of big data.

 

Daily Mail
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Who "speaks for England" - and for that matter, what is "England"?

The Hollywood producer Sam Gold­wyn once demanded, “Let’s have some new clichés.” The Daily Mail, however, is always happiest with the old ones.

The Hollywood producer Sam Gold­wyn once demanded, “Let’s have some new clichés.” The Daily Mail, however, is always happiest with the old ones. It trotted out Leo Amery’s House of Commons call from September 1939, “Speak for England”, for the headline on a deranged leader that filled a picture-free front page on David Cameron’s “deal” to keep Britain in the EU.

Demands that somebody or other speak for England have followed thick and fast ever since Amery addressed his call to Labour’s Arthur Greenwood when Neville Chamberlain was still dithering over war with Hitler. Tory MPs shouted, “Speak for England!” when Michael Foot, the then Labour leader, rose in the Commons in 1982 after Argentina’s invasion of the Falklands. The Mail columnist Andrew Alexander called on Clare Short to “speak for England” over the Iraq War in 2003. “Can [Ed] Miliband speak for England?” Anthony Barnett asked in this very magazine in 2013. (Judging by the 2015 election result, one would say not.) “I speak for England,” claimed John Redwood last year. “Labour must speak for England,” countered Frank Field soon afterwards.

The Mail’s invocation of Amery was misconceived for two reasons. First, Amery wanted us to wage war in Europe in support of Hitler’s victims in Poland and elsewhere and in alliance with France, not to isolate ourselves from the continent. Second, “speak for England” in recent years has been used in support of “English votes for English laws”, following proposals for further devolution to Scotland. As the Mail was among the most adamant in demanding that Scots keep their noses out of English affairs, it’s a bit rich of it now to state “of course, by ‘England’. . . we mean the whole of the United Kingdom”.

 

EU immemorial

The Mail is also wrong in arguing that “we are at a crossroads in our island history”. The suggestion that the choice is between “submitting to a statist, unelected bureaucracy in Brussels” and reclaiming our ancient island liberties is pure nonsense. In the long run, withdrawing from the EU will make little difference. Levels of immigration will be determined, as they always have been, mainly by employers’ demands for labour and the difficulties of policing the borders of a country that has become a leading international transport hub. The terms on which we continue to trade with EU members will be determined largely by unelected bureaucrats in Brussels after discussions with unelected bureaucrats in London.

The British are bored by the EU and the interminable Westminster arguments. If voters support Brexit, it will probably be because they then expect to hear no more on the subject. They will be sadly mistaken. The withdrawal negotiations will take years, with the Farages and Duncan Smiths still foaming at the mouth, Cameron still claiming phoney victories and Angela Merkel, François Hollande and the dreaded Jean-Claude Juncker playing a bigger part in our lives than ever.

 

An empty cabinet

Meanwhile, one wonders what has become of Jeremy Corbyn or, indeed, the rest of the shadow cabinet. The Mail’s “speak for England” leader excoriated him for not mentioning “the Number One subject of the hour” at PM’s Questions but instead asking about a shortage of therapeutic radiographers in the NHS. In fact, the NHS’s problems – almost wholly caused by Tory “reforms” and spending cuts – would concern more people than does our future in the EU. But radiographers are hardly headline news, and Corbyn and his team seem unable to get anything into the nation’s “any other business”, never mind to the top of its agenda.

Public services deteriorate by the day, George Osborne’s fiscal plans look increasingly awry, and attempts to wring tax receipts out of big corporations appear hopelessly inadequate. Yet since Christmas I have hardly seen a shadow minister featured in the papers or spotted one on TV, except to say something about Trident, another subject that most voters don’t care about.

 

Incurable prose

According to the Guardian’s admirable but (let’s be honest) rather tedious series celeb­rating the NHS, a US health-care firm has advised investors that “privatisation of the UK marketplace . . . should create organic and de novo opportunities”. I have no idea what this means, though it sounds ominous. But I am quite certain I don’t want my local hospital or GP practice run by people who write prose like that.

 

Fashionable Foxes

My home-town football team, Leicester City, are normally so unfashionable that they’re not even fashionable in Leicester, where the smart set mostly watch the rugby union team Leicester Tigers. Even when they installed themselves near the top of the Premier League before Christmas, newspapers scarcely noticed them.

Now, with the Foxes five points clear at the top and 7-4 favourites for their first title, that mistake is corrected and the sports pages are running out of superlatives, a comparison with Barcelona being the most improbable. Even I, not a football enthusiast, have watched a few matches. If more football were played as Leicester play it – moving at speed towards their opponents’ goal rather than aimlessly weaving pretty patterns in midfield – I would watch the game more.

Nevertheless, I recall 1963, when Leicester headed the old First Division with five games to play. They picked up only one more point and finished fourth, nine points adrift of the league winners, Everton.

 

Gum unstuck

No, I don’t chew toothpaste to stop me smoking, as the last week’s column strangely suggested. I chew Nicorette gum, a reference written at some stage but somehow lost (probably by me) before it reached print.

Editor: The chief sub apologises for this mistake, which was hers

Peter Wilby was editor of the Independent on Sunday from 1995 to 1996 and of the New Statesman from 1998 to 2005. He writes the weekly First Thoughts column for the NS.

This article first appeared in the 11 February 2016 issue of the New Statesman, The legacy of Europe's worst battle