The power of Potter

Harry Potter has made it to the Kindle store, but he's not playing by the rules.

Earlier than expected, the Pottermore bookstore has opened, selling e-books of the entire Harry Potter series for the first time. The bookstore is unusual in a number of ways, not least because of the in-depth involvement of the author, J.K. Rowling, in the creation of the site. Her attention to detail, as well as the enormous clout that the Potter series wields, has enabled some ground-breaking changes to be made.

First, the biggest: the books will only be available from the Pottermore website – but will still be available on the Kindle. If you go to a Harry Potter book on Amazon, you now see the familiar selection of formats: kindle, hardcover, paperback and audio CD. On the right hand side, however, where you would expect to see the "buy now" button, you instead see this:

And below the description is a new blurb:

Harry Potter Kindle books can be purchased at JK Rowling's Pottermore Shop, a third-party site. Clicking on "Buy at Pottermore" will take you to Pottermore Shop, where you will need to create a separate account. Like all Kindle books, books purchased from Pottermore are "Buy Once, Read Everywhere" and will be delivered to your Kindle or free Kindle reading apps.

When that description says "buy once, read everywhere", it means it; your £4.99 (£6.99 for the last four books) gets you a download that works on Kindles, Sony readers, and all iOS devices.

Those who buy it on a Kindle can use Amazon's automatic download feature, but on some other platforms – notably the Apple ones – it will have to be "sideloaded"; that is, the reader has to download the file and sync it with their device, like we all used to do for songs.

This is all an astonishing testament to the power that Harry Potter still wields. In order to get his books on their site, Amazon were prepared to break pretty much every rule they had set for all normal publishers. When Macmillan wanted control over how its books were priced two years ago, it ended up pulling every book in its catalogue as part of the dispute. For the sake of seven children's novels, Amazon has given unprecedented control over to Bloomsbury and Rowling.

When the retailer eventually gave in to Macmillan and allowed it to pick the prices of its books, it made the policy global. That looks unlikely to happen in this case, but it's a rare breach in their armour. How other publishers respond will be important for the future of this young medium.

Hat tip to Paid Content

More Potter: All seven books are available online now.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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We still have time to change our minds on Brexit

The British people will soon find they have been misled. 

On the radio on 29 March 2017, another "independence day" for rejoicing Brexiteers, former SNP leader Alex Salmond and former Ukip leader Nigel Farage battled hard over the ramifications of Brexit. Here are two people who could be responsible for the break-up of the United Kingdom. Farage said it was a day we were getting our country back.

Yet let alone getting our country back, we could be losing our country. And what is so frustrating is that not only have we always had our country by being part of the European Union, but we have had the best of both worlds.

It is Philip Hammond who said: “We cannot cherry pick, we cannot have our cake and eat it too”. The irony is that we have had our cake and eaten it, too.

We are not in Schengen, we are not in the euro and we make the laws that affect our daily lives in Westminster – not in Europe – be it our taxes, be it our planning laws, be it business rates, be it tax credits, be it benefits or welfare, be it healthcare. We measure our roads in miles because we choose to and we pour our beer in pints because we choose to. We have not been part of any move towards further integration and an EU super-state, let alone the EU army.

Since the formation of the EU, Britain has had the highest cumulative GDP growth of any country in the EU – 62 per cent, compared with Germany at 35 per cent. We have done well out of being part of the EU. What we have embarked on in the form of Brexit is utter folly.

The triggering of Article 50 now is a self-imposed deadline by the Prime Minister for purely political reasons. She wants to fix the two-year process to end by March 2019 well in time to go into the election in 2020, with the negotiations completed.

There is nothing more or less to this timing. People need to wake up to this. Why else would she trigger Article 50 before the French and German elections, when we know Europe’s attention will be elsewhere?

We are going to waste six months of those two years, all because Prime Minister Theresa May hopes the negotiations are complete before her term comes to an end. I can guarantee that the British people will soon become aware of this plot. The Emperor has no clothes.

Reading through the letter that has been delivered to the EU and listening to the Prime Minister’s statement in Parliament today amounted to reading and listening to pure platitudes and, quite frankly, hot air. It recalls the meaningless phrase, "Brexit means Brexit".

What the letter and the statement very clearly outlined is how complex the negotiations are going to be over the next two years. In fact, they admit that it is unlikely that they are going to be able to conclude negotiations within the two-year period set aside.

That is not the only way in which the British people have been misled. The Conservative party manifesto clearly stated that staying in the single market was a priority. Now the Prime Minister has very clearly stated in her Lancaster House speech, and in Parliament on 29 March that we are not going to be staying in the single market.

Had the British people been told this by the Leave campaign, I can guarantee many people would not have voted to leave.

Had British businesses been consulted, British businesses unanimously – small, medium and large – would have said they appreciate and benefit from the single market, the free movement of goods and services, the movement of people, the three million people from the EU that work in the UK, who we need. We have an unemployment rate of under 5 per cent – what would we do without these 3m people?

Furthermore, this country is one of the leaders in the world in financial services, which benefits from being able to operate freely in the European Union and our businesses benefit from that as a result. We benefit from exporting, tariff-free, to every EU country. That is now in jeopardy as well.

The Prime Minister’s letter to the EU talks with bravado about our demands for a fair negotiation, when we in Britain are in the very weakest position to negotiate. We are just one country up against 27 countries, the European Commission and the European Council and the European Parliament. India, the US and the rest of the world do not want us to leave the European Union.

The Prime Minister’s letter of notice already talks of transitional deals beyond the two years. No country, no business and no economy likes uncertainty for such a prolonged period. This letter not just prolongs but accentuates the uncertainty that the UK is going to face in the coming years.

Britain is one of the three largest recipients of inward investment in the world and our economy depends on inward investment. Since the referendum, the pound has fallen 20 per cent. That is a clear signal from the world, saying, "We do not like this uncertainty and we do not like Brexit."

Though the Prime Minister said there is it no turning back, if we come to our senses we will not leave the EU. Article 50 is revocable. At any time from today we can decide we want to stay on.

That is for the benefit of the British economy, for keeping the United Kingdom "United", and for Europe as a whole – let alone the global economy.

Lord Bilimoria is the founder and chairman of Cobra Beer, Chancellor of the University of Birmingham and the founding Chairman of the UK-India Business Council.