The power of Potter

Harry Potter has made it to the Kindle store, but he's not playing by the rules.

Earlier than expected, the Pottermore bookstore has opened, selling e-books of the entire Harry Potter series for the first time. The bookstore is unusual in a number of ways, not least because of the in-depth involvement of the author, J.K. Rowling, in the creation of the site. Her attention to detail, as well as the enormous clout that the Potter series wields, has enabled some ground-breaking changes to be made.

First, the biggest: the books will only be available from the Pottermore website – but will still be available on the Kindle. If you go to a Harry Potter book on Amazon, you now see the familiar selection of formats: kindle, hardcover, paperback and audio CD. On the right hand side, however, where you would expect to see the "buy now" button, you instead see this:

And below the description is a new blurb:

Harry Potter Kindle books can be purchased at JK Rowling's Pottermore Shop, a third-party site. Clicking on "Buy at Pottermore" will take you to Pottermore Shop, where you will need to create a separate account. Like all Kindle books, books purchased from Pottermore are "Buy Once, Read Everywhere" and will be delivered to your Kindle or free Kindle reading apps.

When that description says "buy once, read everywhere", it means it; your £4.99 (£6.99 for the last four books) gets you a download that works on Kindles, Sony readers, and all iOS devices.

Those who buy it on a Kindle can use Amazon's automatic download feature, but on some other platforms – notably the Apple ones – it will have to be "sideloaded"; that is, the reader has to download the file and sync it with their device, like we all used to do for songs.

This is all an astonishing testament to the power that Harry Potter still wields. In order to get his books on their site, Amazon were prepared to break pretty much every rule they had set for all normal publishers. When Macmillan wanted control over how its books were priced two years ago, it ended up pulling every book in its catalogue as part of the dispute. For the sake of seven children's novels, Amazon has given unprecedented control over to Bloomsbury and Rowling.

When the retailer eventually gave in to Macmillan and allowed it to pick the prices of its books, it made the policy global. That looks unlikely to happen in this case, but it's a rare breach in their armour. How other publishers respond will be important for the future of this young medium.

Hat tip to Paid Content

More Potter: All seven books are available online now.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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The campaign to keep Britain in Europe must be based on hope, not fear

Together we can show the world a generous, outward-facing Britain we can all be proud of.

Today the Liberal Democrats launched our national campaign to keep Britain in Europe. With the polls showing the outcome of this referendum is on a knife-edge, our party is determined to play a decisive role in this once in a generation fight. This will not be an easy campaign. But it is one we will relish as the UK's most outward-looking and internationalist party. Together in Europe the UK has delivered peace, created the world’s largest free trade area and given the British people the opportunity to live, work and travel freely across the continent. Now is the time to build on these achievements, not throw them all away.

Already we are hearing fear-mongering from both sides in this heated debate. On the one hand, Ukip and the feuding Leave campaigns have shamelessly seized on the events in Cologne at New Year to claim that British women will be at risk if the UK stays in Europe. On the other, David Cameron claims that the refugees he derides as a "bunch of migrants" in Calais will all descend on the other side of the Channel the minute Britain leaves the EU. The British public deserve better than this. Rather than constant mud-slinging and politicising of the world's biggest humanitarian crisis since the Second World War, we need a frank and honest debate about what is really at stake. Most importantly this should be a positive campaign, one that is fought on hope and not on fear. As we have a seen in Scotland, a referendum won through scare tactics alone risks winning the battle but losing the war.

The voice of business and civil society, from scientists and the police to environmental charities, have a crucial role to play in explaining how being in the EU benefits the British economy and enhances people's everyday lives. All those who believe in Britain's EU membership must not be afraid to speak out and make the positive case why being in Europe makes us more prosperous, stable and secure. Because at its heart this debate is not just about facts and figures, it is about what kind of country we want to be.

The Leave campaigns cannot agree what they believe in. Some want the UK to be an offshore, deregulated tax haven, others advocate a protectionist, mean-hearted country that shuts it doors to the world. As with so many populist movements, from Putin to Trump, they are defined not by what they are for but what they are against. Their failure to come up with a credible vision for our country's future is not patriotic, it is irresponsible.

This leaves the field open to put forward a united vision of Britain's place in Europe and the world. Liberal Democrats are clear what we believe in: an open, inclusive and tolerant nation that stands tall in the world and doesn't hide from it. We are not uncritical of the EU's institutions. Indeed as Liberals, we fiercely believe that power must be devolved to the lowest possible level, empowering communities and individuals wherever possible to make decisions for themselves. But we recognise that staying in Europe is the best way to find the solutions to the problems that don't stop at borders, rather than leaving them to our children and grandchildren. We believe Britain must put itself at the heart of our continent's future and shape a more effective and more accountable Europe, focused on responding to major global challenges we face.

Together in Europe we can build a strong and prosperous future, from pioneering research into life-saving new medicines to tackling climate change and fighting international crime. Together we can provide hope for the desperate and spread the peace we now take for granted to the rest of the world. And together we can show the world a generous, outward-facing Britain we can all be proud of. So if you agree then join the Liberal Democrat campaign today, to remain in together, and to stand up for the type of Britain you think we should be.