Here's watching you, Big Brother

Despite the tabloid sleaze-fest, will the reality TV show survive its move to Channel 5?

Here it comes, whether you like it or not.

Big Brother is approaching for its annual cavalcade of fame-hungry stage-school kids fighting, shouting, crying and shoving wine bottles up their vajayjays - but this time, there'll be a difference. This is Richard Desmond's Big Brother now it's on Channel 5.

I wrote a short while ago about how Desmond's publications have turned into an incestuous circle-jerk of cross-promotion in which it's hard to work out where the plugging ends and the actual content begins. And BB is going to be all of that, but turned up to 11.

It has already begun.

"We're starting to get really excited about the return of BB," says New magazine, ahead of the usual rather predictable celebrity flimflam in which it's reported that Cheryl Cole zeugmatically lambasted her sometime beau Ashely Cole on the phone: "You'll never be in my life, my home or my heart again".

Meanwhile, Star magazine says "We're all talking about Big Brother's return!". Are we? Apparently, we are. Well, when you're in the Desmond universe, we are.

OK goes with "Big Brother presenters finally reveal their shocking new celebrity housemates" on the cover, introducing a story in which, surprise surprise, the new celebrity housemates aren't actually revealed. But regular readers know by now that the coverlines aren't so much a description of what's inside the mag as a series of long-range salvoes intended to hit as many targets as possible. Brian Dowling, host of the new show, reveals that he would love to see "Britney Spears and the Octomom".

So now we know.

As well as all that, there's a handily-timed celebrity coupling of former Big Brother contestants - Alex Reid, crossdressing cagefighter and onetime husband of Katie Price, has become smitten with Chantelle Houghton, the celebrity who wasn't a celebrity, but then she was, but then she wasn't again. Never let it be said, by the way, that I'm snooty about this kind of publication because it contains some delightful prose:

When these two heartbreak refugees, drowning in the shark-infested waters of failed celebrity relationships, clambered aboard their love life raft and bumped lips for the first time, the nation raised a collective eyebrow and tutted,

splurges the intro, rather joyfully anticipating the cynicism. OK is well worth a read, even if you have no love whatsoever for the parade of beaming physogs within.

The stage is set, then, for an all-out assault from Desmond's assets over the coming weeks. The Daily Star has always prided itself (if "pride" is a feeling we can, hand on heart, associate with that publication) on plastering its pages with Big Brother whenever it turns up; and this can surely only accelerate as the frenzy begins; the Daily Express will no doubt show a great deal more interest in BB this time around, due to the Channel 5 connection.

There's nothing wrong or unethical with any of this, by the way; it's just that I think it might be interesting to see the way in which the rival publications deal with it. How are the Star and Express's non-Desmond-owned tabloid counterparts going to cope with giving what is essentially free publicity to a competing business? On the other hand, it's going to be difficult to pretend that Big Brother isn't there, either. Is there going to be some way of covering it without covering it? Perhaps we'll start to see a slew of articles on how BB isn't what it used to be, how it should have ended with Davina, how it's all gone pear-shaped since it moved from Channel 4... and perhaps it's not beyond the realms of imagination to think that these kind of articles are already being penned in preparation for the battle ahead.

As for me, I've always watched Big Brother, and I suspect that isn't going to change any time soon; whether it survives the transition from Channel 4 to Channel 5 we don't know just yet. But I think that the move might actually be a chance, to use that horrible phrase, to "reboot the franchise" and clear out the clutter. If it does fail, I have a feeling it won't be because of a lack of support from Richard Desmond's other assets.

Patrolling the murkier waters of the mainstream media
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The rise of the green mayor – Sadiq Khan and the politics of clean energy

At an event at Tate Modern, Sadiq Khan pledged to clean up London's act.

On Thursday night, deep in the bowls of Tate Modern’s turbine hall, London Mayor Sadiq Khan renewed his promise to make the capital a world leader in clean energy and air. Yet his focus was as much on people as power plants – in particular, the need for local authorities to lead where central governments will not.

Khan was there to introduce the screening of a new documentary, From the Ashes, about the demise of the American coal industry. As he noted, Britain continues to battle against the legacy of fossil fuels: “In London today we burn very little coal but we are facing new air pollution challenges brought about for different reasons." 

At a time when the world's leaders are struggling to keep international agreements on climate change afloat, what can mayors do? Khan has pledged to buy only hybrid and zero-emissions buses from next year, and is working towards London becoming a zero carbon city.

Khan has, of course, also gained heroic status for being a bête noire of climate-change-denier-in-chief Donald Trump. On the US president's withdrawal from the Paris Agreement, Khan quipped: “If only he had withdrawn from Twitter.” He had more favourable things to say about the former mayor of New York and climate change activist Michael Bloomberg, who Khan said hailed from “the second greatest city in the world.”

Yet behind his humour was a serious point. Local authorities are having to pick up where both countries' central governments are leaving a void – in improving our air and supporting renewable technology and jobs. Most concerning of all, perhaps, is the way that interest groups representing business are slashing away at the regulations which protect public health, and claiming it as a virtue.

In the UK, documents leaked to Greenpeace’s energy desk show that a government-backed initiative considered proposals for reducing EU rules on fire-safety on the very day of the Grenfell Tower fire. The director of this Red Tape Initiative, Nick Tyrone, told the Guardian that these proposals were rejected. Yet government attempts to water down other EU regulations, such as the energy efficiency directive, still stand.

In America, this blame-game is even more highly charged. Republicans have sworn to replace what they describe as Obama’s “war on coal” with a war on regulation. “I am taking historic steps to lift the restrictions on American energy, to reverse government intrusion, and to cancel job-killing regulations,” Trump announced in March. While he has vowed “to promote clean air and clear water,” he has almost simultaneously signed an order to unravel the Clean Water Rule.

This rhetoric is hurting the very people it claims to protect: miners. From the Ashes shows the many ways that the industry harms wider public health, from water contamination, to air pollution. It also makes a strong case that the American coal industry is in terminal decline, regardless of possibile interventions from government or carbon capture.

Charities like Bloomberg can only do so much to pick up the pieces. The foundation, which helped fund the film, now not only helps support job training programs in coal communities after the Trump administration pulled their funding, but in recent weeks it also promised $15m to UN efforts to tackle climate change – again to help cover Trump's withdrawal from Paris Agreement. “I'm a bit worried about how many cards we're going to have to keep adding to the end of the film”, joked Antha Williams, a Bloomberg representative at the screening, with gallows humour.

Hope also lies with local governments and mayors. The publication of the mayor’s own environment strategy is coming “soon”. Speaking in panel discussion after the film, his deputy mayor for environment and energy, Shirley Rodrigues, described the move to a cleaner future as "an inevitable transition".

Confronting the troubled legacies of our fossil fuel past will not be easy. "We have our own experiences here of our coal mining communities being devastated by the closure of their mines," said Khan. But clean air begins with clean politics; maintaining old ways at the price of health is not one any government must pay. 

'From The Ashes' will premiere on National Geograhpic in the United Kingdom at 9pm on Tuesday, June 27th.

India Bourke is an environment writer and editorial assistant at the New Statesman.

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