Farewell to the unloveliest newspaper

The <em>Sport</em> and <em>Sunday Sport</em> have gone under, taking their torrent of nipples and ma

Daily Sport

Farewell, then, to the unloveliest newspaper that ever lived, the wretchedly tacky ejaculation of juvenile chortling and tits that was the Sport and Sunday Sport.

Goodbye to the avalanche of breasts. Goodbye to the nipple count. Goodbye to the simian dribbling over bits of people's bodies. Goodbye, too, to the comedy anti-news news articles, which once upon a time jarred against their tabloid competitors, but seem pretty half-hearted compared to the kind of made-up crap we have to put up with now. World War 2 Bomber Found on Moon. Hitler Was a Woman. Bus At North Pole. Oh, how we laughed. But we're not laughing now.

There were slightly less chucklesome things in the Sport down the years, mind you. The court reports about sexual crimes, written in slightly unpleasant amounts of detail, sat in disturbingly close proximity to pictures of half-naked women, there to help you masturbate yourself into a coma. Perhaps it was all just a lot of harmless fun and I am a humourless wretch; I don't know. I just know that it doesn't seem quite so hilarious, in retrospect.

I suppose as someone who calls himself a journalist, I'm meant to be saddened by the departure of another national publication. And I'm not saying I don't understand how devastating it must be for people who have worked hard and who are now out of a job; I feel as sorry for them as I would for anyone flung on to the scrapheap at a moment's notice. But these newspapers were a cavalcade of cheap and nasty tat demeaning news-stands up and down the land by being placed next to real newspapers. For those who worked there, I'm sorry for you, but, on the other hand: welcome to the clean world.

What went wrong to kill off the Sport and Sunday Sport? I suppose the ready availability of porn on the web is the biggest factor. Why go and buy a newspaper for softcore smut when you can access a world of unimaginable filth catering for any kind of taste with the click of a mouse or using your mobile phone? It seems a bit archaic to go into a newsagent and embarrass yourself in the hope of giving your solo sex fun a few go-faster stripes, when you might as well just fire up the laptop and knock yourself out. When you're only flogging your papers on the promise of more boobs than the page threes elsewhere, with only a few ropey articles constituting the "news", you're putting yourself in a vulnerable position. And so it's proved.

At the paper shop on Sunday, there was just a gap where the Sunday Sport used to be, a void in the plastic display, the absence of a gaudy front page with an upskirt photo of a minor celebrity bending over and some paparazzo stuffing a camera into her arse. That wasn't there. And things already looked brighter because of it.

One down, several more to go. But judging by the eagerness with which the Daily Star on Sunday welcomed readers of the Sunday Sport, someone somewhere still reckons there's a market for it. Time will tell if they're right.

Patrolling the murkier waters of the mainstream media

How Jim Murphy's mistake cost Labour - and helped make Ruth Davidson

Scottish Labour's former leader's great mistake was to run away from Labour's Scottish referendum, not on it.

The strange revival of Conservative Scotland? Another poll from north of the border, this time from the Times and YouGov, shows the Tories experiencing a revival in Scotland, up to 28 per cent of the vote, enough to net seven extra seats from the SNP.

Adding to the Nationalists’ misery, according to the same poll, they would lose East Dunbartonshire to the Liberal Democrats, reducing their strength in the Commons to a still-formidable 47 seats.

It could be worse than the polls suggest, however. In the elections to the Scottish Parliament last year, parties which backed a No vote in the referendum did better in the first-past-the-post seats than the polls would have suggested – thanks to tactical voting by No voters, who backed whichever party had the best chance of beating the SNP.

The strategic insight of Ruth Davidson, the Conservative leader in Scotland, was to to recast her party as the loudest defender of the Union between Scotland and the rest of the United Kingdom. She has absorbed large chunks of that vote from the Liberal Democrats and Labour, but, paradoxically, at the Holyrood elections at least, the “Unionist coalition” she assembled helped those parties even though it cost the vote share.

The big thing to watch is not just where the parties of the Union make gains, but where they successfully form strong second-places against whoever the strongest pro-Union party is.

Davidson’s popularity and eye for a good photo opportunity – which came first is an interesting question – mean that the natural benefactor in most places will likely be the Tories.

But it could have been very different. The first politician to hit successfully upon the “last defender of the Union” routine was Ian Murray, the last Labour MP in Scotland, who squeezed both the  Liberal Democrat and Conservative vote in his seat of Edinburgh South.

His then-leader in Scotland, Jim Murphy, had a different idea. He fought the election in 2015 to the SNP’s left, with the slogan of “Whether you’re Yes, or No, the Tories have got to go”.  There were a couple of problems with that approach, as one  former staffer put it: “Firstly, the SNP weren’t going to put the Tories in, and everyone knew it. Secondly, no-one but us wanted to move on [from the referendum]”.

Then again under different leadership, this time under Kezia Dugdale, Scottish Labour once again fought a campaign explicitly to the left of the SNP, promising to increase taxation to blunt cuts devolved from Westminster, and an agnostic position on the referendum. Dugdale said she’d be open to voting to leave the United Kingdom if Britain left the European Union. Senior Scottish Labour figures flirted with the idea that the party might be neutral in a forthcoming election. Once again, the party tried to move on – but no-one else wanted to move on.

How different things might be if instead of running away from their referendum campaign, Jim Murphy had run towards it in 2015. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.

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